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How to Manage Your Time and Workflow With a Multidimensional Business

Bold & Pop : How to Manage Your Time and Workflow With a Multidimensional Business

One of the questions we get asked by others in our industry the most often is how we structure our days and workflow with a multidimensional business. We specialize in three different areas (branding, Squarespace website design, and social media management) with each of those services having multiple layers to them as well. This means we have to be really disciplined and structured to keep our biz running like a well oiled machine (spoiler, sometimes it still gets a little cray). So if you run a multidimensional business (or you just want to get some ideas of how to structure your workflow) today’s blog post is just for you!

Batching Is Your BFF

Batching your work is a life saver when you have so many different aspects to your business. This means you take one task or tasks related to each other and work on them until they’re complete. Basically it’s meal prepping but for your business! This is something we’ve done even pre-Bold & Pop. We’ve always batched content for our social media clients but we’ve really had to hone in on how we batch work now that we offer so many different types of services. Some of the services or tasks that we batch include:

  • Social media content

  • Photos for social media clients

  • Engagement sessions for social media

  • Email newsletters

  • Blog calendars

Having specific days and time slots for each of these things is so important because they you can make sure each is complete before moving onto the next task. This is really important on the social media side of our business too because we’re in and out of client accounts all day.

Divide and Conquer If You Can

Luckily we have each other to take on numerous tasks at once. While we have a lot of the same skills, we also have different focuses in a few areas. This means while Anna works on graphic design projects, Mallory is coding a website. Or while Mallory works on taking photos for social media clients, Anna is rocking their influencer marketing campaigns. During super busy times, this has been essential… morning check-in and then we dive into our own individual tasks and check-in as needed.

But we know not all of you have a business partner to do this with. We get it. This is where batching will be really important for you but if you’re growing at a pace that even batching isn’t helping, consider finding others to partner with to take some of that workload off your hands. Finding someone with complimentary skills like Anna and I have so you can divide and conquer could be key!

Set Reminders/Timers

Real talk, it’s easy to get lost in what you’re doing we your so focused on the task at hand, which is why we rely heavily on reminders on our phone. We have set times throughout the day that we each pop into our client social media accounts and having these reminders set really helps pull us out of whatever else we’re working on at the time. Then we’ll use a timer so we don’t get sucked into that task for too long (because let’s be real, the social media rabbit hole is real y’all!)

We mainly do this for our social media clients but it can be useful for so many different tasks in your business!

Our Weekly Schedule

Going a little deeper into how we actually batch/structure our days. Here’s a look at what we have planned for each day:

Monday: These aren’t reserved for anything specific because let’s be real, Mondays are usually a little all over the place! We found that we’re usually sorting through a lot of emails and getting things prepped for the week so we try not to have hard deadlines or key tasks due on these days. We typically work on design projects, engage on our clients social media accounts and anything else that came up over the weekend.

Tuesday: This is one of our social media content planning days. We spend the first half of the day doing content for half of our social media clients. We do our content calendars a week in advance to keep them timely but we do the same clients every single Tuesday. The rest of the day is spent on design projects, engagement and pitching influencers for our clients’ that have influencer marketing campaigns.

Wednesday: This is another one of our content days. Same as Tuesday but we just do the content for the other half of our clients. Then we work on design work, engagement, pitching or anything else we have going on in the afternoon.

Thursday: This is always a design day for us! Since we have all the content planned out for the week, this frees up almost the entire day for us to focus on Squarespace websites, logo designs, and any other design projects we have in the works!

Friday: Fridays are what we like to call Bold & Pop days. When we’re super busy, we don’t always get this as a full day but we always try to do our own social media content on Fridays and do a little strategy session, whether it’s going over our finances and numbers from the month before or brainstorming ideas for clients.

This is broadly how we structure our days though. Within each day, we still have to make sure all our clients are getting the attention they deserve. So we set 15-30 minute intervals several times a day that we pop into our client social media accounts to engage. We also reserve time for client photoshoots at least once a month and then one day each week is spent working on influencer research and outreach. We are both very scheduled people that enjoy routine so having this broad schedule has been really instrumental in keeping us focused and on track!

P.S. Exciting news! We launched the free #GoingBold Facebook Group and would love for you to join us! Come on over!

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How To Deal With Challenging Situations in Your Business When All You Want to Do Is Quit

Bold & Pop : How To Deal With Challenging Situations in Your Business When All You Want to Do Is Quit

It’s pretty inevitable you’re going to encounter some challenging situations from time to time while running your business. Some of these you’ll be able to quickly work through and others are going to make you want to completely throw in the towel. But here’s the thing… the times you want to completely give up? Those are the times that help you grow as a business owner and help take your brand to the next level.

Luckily we haven’t had too many rough patches but there have been a few instances that we’ve had to navigate difficult situations. Using our experiences from past jobs and businesses, we’ve been able to always come out on the other side better than when we began. So we want to pass along how we deal and how we use these situations as opportunities for growth!

So what do we do when we encounter these challenging situations?

First things first, BREATH!

I know it’s going to feel like your brain is running a million miles an hour (which it probably is) but that’s going to make it harder for you to come up with a solution. Take a second and regroup. Whether that means stepping outside for a quick walk, calling a friend to vent, or crying for 5 minutes. Do what you need to do to get the frustration out and clear your mind for a few minutes. That way you can come back with a fresh perspective to handle what needs to be handled.

Stay Calm and Work Through It

Simple but hard to do when it feels like the weight of the world may be teetering on the edge of your business. (Maybe we’re being dramatic here, but you get what we’re saying…) Sometimes all you can do is put your head down and get the work done… whatever it may be. The sooner you’re able to find a solution or fix the problem at hand, the sooner you can get to the next, and most important, step of evaluating what happened and what you can do to avoid that in the future.

Plan for the Future

Alright, here’s where the good stuff comes in. This is where you’re either going to sink or swim when it comes to biz. Any time you have a challenging situation, no matter how big or small, you should be evaluating:

  • What happened?

  • Can this be avoided in the future?

  • What can I do to prevent this from happening again?

This last question is particularly important because this is where leveling up happens. You create new systems and procedures that become necessary for you to run your business in an effective and efficient manner.. avoiding this particular situation (and others) once again.

Ways you might want to consider making changes can include:

  • Adjusting contracts to better outline your terms and expectations for both parties

  • Creating a better communication system

  • Adjusting your copy to make it more clear

  • Setting boundaries upfront

  • Changing your policies and procedures

  • Streamlining your on-boarding process

These don’t have to be huge, drastic changes. They can just be simple tweaks to your existing framework to make sure things run smoothly moving forward.

Pro tip: If the difficult situation is with another person (say a client, for example), try making it about them in your communication. Ask them how you can help them? Is there a process or way of communicating that works better for them? While this can change the typical way you work, it can help alleviate some stress in the moment if your communication styles or even work styles are different. Then once everything is smoothed over, you can work to identify any areas that you can change in your usual process to avoid any confusion and frustration for both parties in the future.

An Example of How We Deal and Adjust

For all our web design projects, we created Welcome Kits. These walked our clients through the process, gives them “homework” that we needed from them prior to their start date, and provides links to the shared Google Drive folder that would house all the information for their projects.

We recently noticed that we weren’t always getting all the assets, copy, and information we needed from clients by their start date as requested. This caused some stress as we have deadlines for these projects and only take a certain number of design projects on per month. When one falls behind, it bleeds into the next clients timeframe which doesn’t help either client.

So we stopped to evaluate why this was happening. What can we do to make sure this isn’t an issue for future projects? We came to the conclusion that some clients either didn’t notice the Welcome Kit, weren’t downloading it, or just forgot to reference back to it.

Because of this, we decided to make some small changes. We’re still going to have our Welcome Kits but along with those, we plan on putting the instructions with hyperlinks right in our emails as well. Just in case, for whatever reason, clients miss the Welcome Kit.

And so far so good! Not only has this helped cut down on some of the back and forth in the beginning of the project so we can spend more time working on our clients’ projects, but we also can more easily stay on track with each client’s timeline. And that’s a win for everyone involved!

Challenging situations don’t have to be a disaster. There’s always a way to work through them and come out better on the other side! Taking the time to evaluate the entire situation and identify how you can make adjustments is exactly how you level up. This should be a consistent process because with every new stage of your business, there will be new challenges to face. If you take them head on each and every time, they’ll start to get smaller and you’ll only end up on top!

P.S. Exciting news! We launched the free #GoingBold Facebook Group and would love for you to join us! Come on over!

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2018 Year in Review: Celebrating our Biggest Wins and Fav Projects

Bold & Pop :: 2018 Year in Review: Celebrating our Biggest Wins and Fav Projects

2018 is on its way outta here! This year was really a transformative one for our business. We grew a TON… 38% to be exact, hit a lot of our yearly goals early and just felt like we reallyyyy hit our stride. Now don’t get us wrong, it wasn’t all easy and breezy and we learned a lot of great and not so great lessons along the way, but it was a year of so much growth and that’s where the gold is at.

Before we get to the celebration part of our year though we want to take a minute to THANK each and every one of you reading — the ones who have worked with us, the ones who have tuned in to our blog, the ones who are a part of our Facebook Group or the ones who follow us on Instagram or another social media channels! YOU guys are the ones who have showed up for us around each bend and are the reason we have had such an amazing year, so for that we truly want to thank you for being apart of our journey. You da best! 🙌🏻 Now with that, let’s get down to some of the things we accomplished this year shall we?

Bold & Pop :: 2018 Year in Review: Celebrating our Biggest Wins and Fav Projects

Eek! See, we told you it was a big year! And this is just a glimpse! Another one of our favorite things to do at the end of the year is to reflect on our work and some of our favorite projects. Although, this one is always tough because we really do love alllll of the projects we take on! Here’s a peek at some of our favs!


Favorite Squarespace Website Design Projects of 2018

Bold & Pop :: 2018 Year in Review: Celebrating our Biggest Wins and Fav Projects

Magnolia Rhapsody

This simple site got a few custom features to give it the oomph it deserved! Layered photos and graphics with micro scroll animations gave it just the touch it needed.

Bold & Pop :: 2018 Year in Review: Celebrating our Biggest Wins and Fav Projects

Run Like Clockwork

Another site we really got to flex our creative muscles on! Everything from hover animations to pop up text! There was a new interactive element around every corner.

Bold & Pop :: 2018 Year in Review: Celebrating our Biggest Wins and Fav Projects

EC Beauty Studio & Spa

Can you really go wrong with a gorgeous spa website?! We wanted to keep that tranquil vibe while also giving her a bold look. Color gradients and photo selection did just that!


Favorite Social Media and Influencer Marketing Campaigns

While we worked on some amazing design projects this year, 2018 brought us more social media clients than previous years. However, since those campaigns are typically in progress, you don’t always get to see the work we put into them. Most days we’re behind the scenes planning out their content on a weekly basis, taking photos for their content, networking with others, and executing influencer marketing campaigns to name a few pieces of each campaign. Here’s a peek at some of our biggest campaigns for the year:

Bold & Pop :: 2018 Year in Review: Celebrating our Biggest Wins and Fav Projects

Fitness Industry Social Media & Influencer Marketing Campaign

Bold & Pop :: 2018 Year in Review: Celebrating our Biggest Wins and Fav Projects

Beauty & Hair Industry
Influencer Marketing Campaign

Bold & Pop :: 2018 Year in Review: Celebrating our Biggest Wins and Fav Projects

Health and Wellness Industry 
Social Media Campaign


Favorite Branding Design Projects of 2018

Bold & Pop :: 2018 Year in Review: Celebrating our Biggest Wins and Fav Projects

EmpowerHER

Working with kickass women is our fav and Kacia Fitzgerald is a powerhouse! So when she decided to launch a podcast and team up with us on the branding… Eek so exciting!

Bold & Pop :: 2018 Year in Review: Celebrating our Biggest Wins and Fav Projects

Pink Lover

It’s no secret we love pink over at Bold & Pop so when we got the opportunity to design a logo for an ecommerce shop dedicated to the love of the color, we were in design heaven! 💕

Bold & Pop :: 2018 Year in Review: Celebrating our Biggest Wins and Fav Projects

Koket Boutique

Being a part of Koket Boutique’s journey this year was incredible! We brought her brand to life with a colorful, yet simple and sophisticated logo and a brand new website this year!


We knew 2018 was going to be big but the growth we’ve had and the projects we’ve been able to work on have completely blown us out of the water! Cheers to 2019 and all it has in store for us!

P.S. Exciting news! We launched the free #GoingBold Facebook Group and would love for you to join us! Come on over!

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