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2018 Year in Review: Celebrating our Biggest Wins and Fav Projects

Bold & Pop :: 2018 Year in Review: Celebrating our Biggest Wins and Fav Projects

2018 is on its way outta here! This year was really a transformative one for our business. We grew a TON… 38% to be exact, hit a lot of our yearly goals early and just felt like we reallyyyy hit our stride. Now don’t get us wrong, it wasn’t all easy and breezy and we learned a lot of great and not so great lessons along the way, but it was a year of so much growth and that’s where the gold is at.

Before we get to the celebration part of our year though we want to take a minute to THANK each and every one of you reading — the ones who have worked with us, the ones who have tuned in to our blog, the ones who are a part of our Facebook Group or the ones who follow us on Instagram or another social media channels! YOU guys are the ones who have showed up for us around each bend and are the reason we have had such an amazing year, so for that we truly want to thank you for being apart of our journey. You da best! 🙌🏻 Now with that, let’s get down to some of the things we accomplished this year shall we?

Bold & Pop :: 2018 Year in Review: Celebrating our Biggest Wins and Fav Projects

Eek! See, we told you it was a big year! And this is just a glimpse! Another one of our favorite things to do at the end of the year is to reflect on our work and some of our favorite projects. Although, this one is always tough because we really do love alllll of the projects we take on! Here’s a peek at some of our favs!


Favorite Squarespace Website Design Projects of 2018

Bold & Pop :: 2018 Year in Review: Celebrating our Biggest Wins and Fav Projects

Magnolia Rhapsody

This simple site got a few custom features to give it the oomph it deserved! Layered photos and graphics with micro scroll animations gave it just the touch it needed.

Bold & Pop :: 2018 Year in Review: Celebrating our Biggest Wins and Fav Projects

Run Like Clockwork

Another site we really got to flex our creative muscles on! Everything from hover animations to pop up text! There was a new interactive element around every corner.

Bold & Pop :: 2018 Year in Review: Celebrating our Biggest Wins and Fav Projects

EC Beauty Studio & Spa

Can you really go wrong with a gorgeous spa website?! We wanted to keep that tranquil vibe while also giving her a bold look. Color gradients and photo selection did just that!


Favorite Social Media and Influencer Marketing Campaigns

While we worked on some amazing design projects this year, 2018 brought us more social media clients than previous years. However, since those campaigns are typically in progress, you don’t always get to see the work we put into them. Most days we’re behind the scenes planning out their content on a weekly basis, taking photos for their content, networking with others, and executing influencer marketing campaigns to name a few pieces of each campaign. Here’s a peek at some of our biggest campaigns for the year:

Bold & Pop :: 2018 Year in Review: Celebrating our Biggest Wins and Fav Projects

Fitness Industry Social Media & Influencer Marketing Campaign

Bold & Pop :: 2018 Year in Review: Celebrating our Biggest Wins and Fav Projects

Beauty & Hair Industry
Influencer Marketing Campaign

Bold & Pop :: 2018 Year in Review: Celebrating our Biggest Wins and Fav Projects

Health and Wellness Industry 
Social Media Campaign


Favorite Branding Design Projects of 2018

Bold & Pop :: 2018 Year in Review: Celebrating our Biggest Wins and Fav Projects

EmpowerHER

Working with kickass women is our fav and Kacia Fitzgerald is a powerhouse! So when she decided to launch a podcast and team up with us on the branding… Eek so exciting!

Bold & Pop :: 2018 Year in Review: Celebrating our Biggest Wins and Fav Projects

Pink Lover

It’s no secret we love pink over at Bold & Pop so when we got the opportunity to design a logo for an ecommerce shop dedicated to the love of the color, we were in design heaven! 💕

Bold & Pop :: 2018 Year in Review: Celebrating our Biggest Wins and Fav Projects

Koket Boutique

Being a part of Koket Boutique’s journey this year was incredible! We brought her brand to life with a colorful, yet simple and sophisticated logo and a brand new website this year!


We knew 2018 was going to be big but the growth we’ve had and the projects we’ve been able to work on have completely blown us out of the water! Cheers to 2019 and all it has in store for us!

P.S. Exciting news! We launched a free #BoldBossTribe Facebook Group and would love for you to join us! Come on over!

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How to Get Past Comparison, Break Away From Trends & Blaze Your Own Path

How to Get Past Comparison, Break Away From Trends & Blaze Your Own Path.jpg

#Realtalk, as a business owner comparison can be killer. We’re constantly bombarded with messaging from those who have made 6-figures in 6 months, are printing money while they sleep and others who have retired their spouses and now have the perfect little lives. Meanwhile, a lot of us are working our booties off wondering why the heck we aren’t living our dream lives yet too.

So we buy the course, we join the membership site, and we read all of the books hoping that it will unveil the silver-bullet strategy we’ve been missing and guess what, most of the time it doesn’t (which I have another blog post just on that topic!). Now don’t get us wrong, you can learn a TON of amazing information from alllll of those things, but here’s something that you need to remember. All of our journeys are different and there’s a whole lot more work that goes into creating a service/product to sell and creating THE service/product to sell. That’s where the hard work comes in. Plus, sometimes the biz trends of courses, ebooks or whatever it is just might not be for you. So today we’re sharing some tips to get past comparison, realizing how your goals actually affect your business model and why biz trends won’t always get you to where you want to go.

You Can’t Compare Your Journey to Others’ Highlight Reel

Comparing ourselves to others whether in biz or life is a common problem for a lot of people already. Add social media and it’s like adding kerosene to a fire. I know this is a cliché phrase but truly, you cannot compare your life to someone else’s highlight reel and this is especially true in business. Now, I don’t fault people for sharing the good stuff at all — it’s a heck of a lot more fun to celebrate — but you have to realize there’s a whole lot that goes behind the scenes into each of those wins! Business is tough. And while there are certainly people who will crush it in their first year or first few years, others will take a lot longer. That doesn’t mean that you’re less of a success than them or that you haven’t worked hard enough. It just means you’re on a different path.

But Anna, I know someone who is in the same industry as I am, started their business at the same time and they’re posting about all the money they’re making and how they have all the time in the world to hang out with their family. Not only that, but they have “the secret” to how I can do the same! We all know the pitch. Someone was unfilled in their terrible corporate job and then they decided to turn their passion into a business and wa-lah with this simple strategy they tripled their old salary in 3 months. Now, I’m all about people being more transparent about their struggles and how they’ve overcame them to live better more fulfilling lives. When you read these stories though, you need to understand that 1.) unfortunately sometimes everything isn’t what it appears… and even when the story is true it has still been edited down to fit the narrative they want to pitch and 2.) it’s part of their marketing strategy! A good strategy at that, because it’s tapping into your emotions. They’ve figured out a way to relate to you, show you where you could be, and offer you the steps to get the life you want. I’m not saying their intentions aren’t pure and that what they’re offering couldn’t help you, but what I am saying is you can’t compare your life to their strategic and edited marketing message. They’ve figured out what is their thing and it’s time you figure out your own!

As an action point, if reading other peoples’ stories is not inspiring you and is having the adverse effect instead, then STOP reading them. Mute, or unfollow them. I know that sounds simple, but if you’re spending more time obsessing or being jealous, then you’re robbing yourself of the time to work on your own success story. Which is a surefire way to have your business fail. On the flip side, you might just need to shift your perspective. If listening to other entrepreneurs’ stories does inspire you, then stop throwing yourself a pity party of why you aren’t them and start paying attention. Pay attention to their content, their strategies and what you can learn from them, then put it into action. Being intentional about your emotions and your actions is a game changer.

Define What Success Means to YOU!

Coming off talking about comparison, you need to hammer down what success really means to you. If you scan through business pitches you’d think you can onlyyy be considered a success when you’re making 6-figures but WHO set that standard?! Now don’t get me wrong, there’s nothing wrong with money and making a whole lot of it. In fact, I hope you can earn a really comfortable living from your true passions! I just think that there’s been this bar set that you have to do x,y and z before you’re considered “successful” and to be frank, I think it’s crap.

I think success can look veryyyy different from person-to-person so it’s important that we take the time to nail down what it looks like to us. Otherwise we’re just chasing these ideals that might not actually get us to the life we want to live. So what does success look like for you? Because the answers to that question are going to really affect your business model. Where do you see yourself in 1, 5, and 10 years down the road? Do you want to be buying islands, Richard Branson style? Do you want to be living out of a Tiny House and touring the country while speaking to others or doing workshops? Do you want to have a career where you can create a few key products and pull back on your schedule in a few years when you’re ready to start a family? What do you want?

Take a good hard look at your answers to that question and think about what you need to do in your business now, to get to where you want to be along those milestones. When you nail down what you want your life to look like, then you can start thinking about the type of business model that will support that lifestyle. Chances are your version of success is going to look a lot different than what the gurus say too — whether that’s monetary, time, or flexibility. We’ve been programmed to always want to do MORE but sometimes that’s not the answer to what we really want. So stop chasing goals you don’t care about.

You Don’t Have to Follow Business Trends

Repeat this one in your head a million times please! There is not one path to success and you don’t have to jump on whatever strategy is trendy at the time to make a living. That’s right, you don’t have to sell courses, you don’t have to offer group trainings, you don’t have to have a Facebook Group and you don’t have to do webinars. If it works for you and your big-picture plan, DO IT! But if you find yourself feeling like you need to jump on something because everyone else is doing it, take a few steps back. As I’ve mentioned a few times already (see I really want to hammer this point in) you can be successful doing a lot of things. The best thing you can do is focus on the things that help your skills shine and align with what will work best with the life you’re trying to live and what your customers and clients want too.

I have a great example of how we were guilty of falling in this trap too. In 2017 we wanted to expand our offerings and decided to launch a membership service. The idea was, people would subscribe to our service and get access to a resource library which would have styled stock photos in a bunch of different categories, customizable quote graphics, collateral designs, — believe me, if we thought it could help fellow biz owners, we included. Helping others is really at the heart of our business and we thought this idea was genius because it allowed us to offer services to a whole lot more people than we could work with on a 1-on-1 basis.

Now don’t get me wrong, we didn’t launch this just because it was a trendy idea at the time, but because passive income streams and membership services were all the rage we built our service around the trend. We worked our BUTTS off on this project. For months. We built up buzz for our launch and did the whole shabang to bring it to market. Unfortunately, the launch of the product won’t make any business publications and after a few months we realized it was a bust. It turned out this “passive” income strategy we had created wasn’t all that passive and we just didn’t have the time to dedicate to keep it up for the amount of income that was coming in. Shortly after we decided to shut it down and guys, we were bummed.

Here’s what we learned though, while all of the conversations told us passive income streams were the key to scaling and being more successful. That we could only go so far by offering services, it turned out the timing and business model just wasn’t right for us at that time. And you know what else we realized? There are a heck of a lot of PR, social and creative agencies that all they do are services and they’re doing just fine. It’s not to say we won’t explore another option in the future, but at that time in our business we got distracted by something flashy instead of slowing down and really focusing on marketing our services which we already had an awesome system for. Moral of the story, just because someone tells you selling courses, membership sites, or whatever it may be is the key to success, it doesn’t mean it will be for you.

Take Advice From Others with a Grain of Salt

Okay, I know I may sound like I’m poo pooing on others trying to help you find success and trust me I’m not. I read more blogs, books and listen to more podcasts than most and that’s because there’s some AWESOME freaking info out there. What I mean by “take advice from others with a grain of salt” is that you need to be an active participant in the media you consume or the conversations you have. Don’t just do something because you heard it somewhere and don’t just take someone’s opinion as the gold standard because they’re further along their journey than you are. Whatever decisions you make in your business or in your life, do them because they feel right! Trial and error is literally your best friend as a business owner and sometimes it’s going to take time to figure out what works best for you.

A different but relevant example… growing up maybe you tried a bunch of different sports and activities. Maybe you played tee-ball, or soccer or maybe you played violin or did ballet — the violin one was me! Whatever you did, did you end up doing alllll of the things your whole life? Probably not. You probably picked the things you were best at and dropped some of the other things… or tried new things to see if you liked those better. The point being, some things stick and some things don’t and it’s up to you to decide which things you’re going to try. You really need to go with your gut on that one and if you think something is a good idea but change your mind because one or two people didn’t like the idea, well then you’ll miss out on a lot!

Instead, I encourage you to go into things with an open mind. Listen to those podcasts, buy those courses and join those masterminds. Just don’t go into them thinking that they’re going to be the silver bullet to your success! Business isn’t so cut and dry. It’s more like an unending series of trials and errors and those failures are the key to actually finding what works for you. Which btw, Mallory has another awesome blog post on that topic too! So pay attention, learn different strategies and then go and try things out yourself! Spend more time driving your car than trying to see where the person next to you is going. There’s enough success to go around and finding your own path is a lot more fun than trying to recreate someone else’s. We all have unique talents, perspectives and dreams and it’s time that you give yours the attention they deserve.

P.S. Exciting news! We launched a free #BoldBossTribe Facebook Group and would love for you to join us! Come on over!

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Crystal Clear Strategies to Hit Your Biggest Goals

Bold & Pop : Crystal Clear Strategies to Hit Your Biggest Goals

This year it really feels like we’ve hit our stride after accomplishing some major goals! (Can we get a woop! woop!?) But this didn’t happen by chance. It happened because we got crystal clear on a few things:

  1. What our goals are

  2. How to reach them

  3. Monitoring them to make sure we’re on the right track

But we also paired this with focusing on being in the right mindset as much as we possibly could or getting back into a positive mindset after having an off day (because let’s be real, this can happen when unexpected things come up as a business owner!). Our new strategic way of thinking and running our business has been such a game changer that we can’t keep it a secret! We’re sharing the exact steps and tactics we take on a yearly, monthly, weekly, and daily basis to crush our pretty lofty goals!

Yearly

We always, always, always start by setting our bigggg yearly goals. What’s our yearly revenue goal? Our website traffic goals? Goals for our social media, email list, and more. And we try to be as specific as possible! Instead of saying we just want to increase our revenue. We give ourselves an actual number. That way we can measure it throughout the entire year.

To figure out what these goals should be, we use our data from the previous year. We look at our growth in all of the above numbers to see what a realistic goal (but still a bit of a reach because it should be a bit of a challenge!) is and we set those goals based off that information.

After we have our goals set, we take a bit of time to reflect some more on the past year. We write down every single strategy that worked over the last year and identify which provided us with the best ROI. This way we not only know what our goals are but what we need to do to get there.

Now that we know what we’ll be focused on for the year ahead, we like to give ourselves a word or phrase for the year. I personally like to make it a word of action so I know what my focus is throughout the entire year. For example, this past year’s word was impact and my word for the coming year will be unstoppable. I like to make sure it’s something that correlates to my goals (personally and professionally) for the year.

And last but not least, when we’re setting our yearly goals, we break those numbers down to know where we need to achieve each quarter for each of those goals. This way we know if we’re on track for the year when we check in during Q1, Q2, and Q3. We also do the same for a monthly basis as well… this way we the monthly figures we need to hit to stay on track.

Bold & Pop : Crystal Clear Strategies to Hit Your Biggest Goals

Monthly

Now that we have our monthly figures, it’s time make sure we do everything we can to hit those numbers! I loveeee to start every single month (or end the month) by filling out one of our monthly intentions worksheets. This is where I give myself a word/phrase for the month, share what I’m grateful for from the last month, what I want to focus on and even say no to for the upcoming month, share something new I want to try, and set my goals for the month. This helps get me in a great mindset to take on my goals!

We also spend time looking over our yearly goals and then check our analytics and numbers so we know where we stand for the month ahead. Where are we in terms of our quarterly numbers? Did we hit the right numbers last month? Do we need to re-strategize when it comes to a certain area of our business?

All of this comes into play as we look at the month ahead and then we recalculate any numbers necessary. For example, since we have monthly recurring revenue (MRR), we will calculate how much more after that MRR we have to make to hit our monthly revenue goal. Then we’ll plan out if we need 1 website project, 2 website projects, a branding project, etc. to reach our goal. That way we have an idea of how we can reach that overall monthly goal. We also like to keep an eye on that quarterly number as well. If we had a little bit of a slower month, we might need to readjust what we need to make for this month to still hit that number. And if we had an awesome month, we know that any extra from that is just extra for the entire year!

I personally like to do this either at the end of the month or at the very beginning of each month. That way I know on the 1st what we need to accomplish in the coming month. However, you can do this with the moon cycles (set your goals at the new moon and harvest them at the full moon). I’m starting to get into the moon cycles a bit more but use them as more of a check in point throughout the month. I’ll revisit my goals during each moon cycle and figure out what else needs to be done for the remainder of the month to reach them.

However what you choose to do it is totally up to you! This is just what works for us but I think the most important piece is to continuously check in and recalculate so you know where you stand!

Weekly

You guessed it, I like to start each week by checking our analytics and numbers and recalculate if needed. While I never change our BIG goals, we do have some goals that I will adjust on my own. For example, I usually will say something like, ok this month I want to grow our Instagram account by 1,000. But then I realize halfway through the month that’s not exactly attainable with the amount of client work we have so I’ll readjust accordingly. This number isn’t as important to me as our revenue or engagement numbers so I’m more comfortable being flexible on this one.

But when you check in with your analytics for the month and are looking at the week ahead, this is where you want to set smaller goals for each week. I like to do my weekly goals as action points/strategies to get us to our bigger goals. For example, if I know we need to sign 2 website clients to reach our revenue goal for the month, I’ll set a goal of pitching 10 businesses in the week. (These numbers will depend on your typical response rate so make sure you’re keeping track of that!)

Weekly goals like this is how you reach the bigger goals. It’s nice to have a goal set and check-in on where you are but if you’re not taking measurable, actionable steps, you most likely won’t hit those big goals!

Daily

Now that we have all that nitty gritty technical stuff out of the way, let’s talk about the daily actions you take to reach your goals. While I am a numbers person and will always obsessively check our analytics and numbers, what I do daily is much more about being in the right mindset. I’m a firm believer that you can’t reach your big, huge, lofty goals if you’re living in a negative mindset so I recommend finding a routine for your day that fills you with as much positivity as possible!

This doesn’t mean you’re not going to get annoyed or frustrated throughout the day or have to deal with difficult decisions and tasks. What it means is that you’ll be better equipped to deal with anything thrown your way once you upgrade your mindset!

Here are 3 things I do just about every single day to make sure I’m in the right mindset:

  • Head to the gym to either rock climb or lift: This is my own form of meditation. It’s the one time I can turn my brain off and focus on something else. This also starts my day off by accomplishing something (finishing a good climb or lifting) so I’m already feeling pretty confident when I start the work day!

  • Daily gratitude journal: I used to write down 3 things I’m grateful for each morning but now I use stream of consciousness and write down everything I’m grateful for that comes to mind until I can’t think of anything else.

  • Crystals: I use these as a visible reminder of my goals and to be in the present moment. Whenever something arises in the day, I’ll grab a stone (which one depends on the situation) and use it to bring me into the present moment. I also like to start my day by placing my selenite wand on my chest while I do my daily gratitude. Selenite is supposed to clear negative energy so it helps me start my day on a clear and positive note!

These are the things that work for me so they might not work for you or be of interest to you. The most important part of this is to find what works for you so you can live in a consistent state of positivity. I know this might sound a little woo woo to some of you but trust me, it’s a game changer for you and your goals.

Along with all the steps I’ve laid out above, another thing I’m trying this year is having my goals up on a white board so I can look at them daily. I’ll have my yearly goals at the very top with a line graph that I can fill in each month to see where we are, my word for the year, and a list of strategies that have proven to work for us. Then on the bottom half, I’ll have my monthly goals which I’ll redo each month. I’m excited to have these front and center and I have a feeling it’s going to be extra satisfying to fill in those line graphs each month and visually see us get closer and closer to achieving our goals!

P.S. Exciting news! We launched a free #BoldBossTribe Facebook Group and would love for you to join us! Come on over!

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