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Why You Don't Need to Stress Over Mailchimp's New Audience Policy

Bold & Pop : Why You Don't Need to Stress Over Mailchimp's New Audience Policy

Did you have a moment of panic when Mailchimp announced their new audience policy? We did too. Especially when we read that our audience will now include all of the contacts you can market to regardless of their email opt-in/subscriber status… including unsubscribers. We had a moment like HUH? Isn’t that illegal? What about GDPR?

And then we read, “These new channels allow you to leverage your entire audience, so you can encourage new engagement with your brand.” To which we really had a moment like THAT IS VERY ILLEGAL.

Well we figured one of the largest email marketing companies wasn’t doing things that are illegal so we wanted to dig in to see what their new audience definition is reallyyyy all about and now we’re sharing what we found with you.

Good News: Mailchimp isn’t actually doing anything sketchy.

Bad News: They now considering everyone, including unsubscribers, to be in your audience which means once you hit 2k audience members, you’re no longer in the free plan.

While Mailchimp’s email made it sound like they were giving us the opportunity to re-engage with unsubcribers and inactive subscribers, the re-engagement is only for inactive users. You’ll only be able to re-engage with unsubscribers if they re-subscribe to your list. So basically everything stays the status quo other than the structure of their plans.

But with the change in audience definition gives you a good opportunity to make the most of your email list… even further than you already do! Do you know how many on your list are inactive? Do you know where they’re coming from? Are you making the most of your analytics?

The biggest piece to you can capitalize on is your inactive audience and now Mailchimp is making it easier than ever to re-engage with those users on each of your lists.

First, you need to make sure you segment your inactive users which is SUPER easy to do. To find them, follow these steps:

  1. Login and go to the Audience tab.

  2. If you have more than one audience/list, make sure you choose the one you want to segment.

  3. Click Contacts and then New Segment.

  4. Make sure it says Contacts match “all” of the following conditions and then choose “Campaign Activity”, “did not open” and then choose the duration that best fits your needs (this will depend on how often you send campaigns).

  5. Click Preview Segment and then Save.

Now that you have your list segmented, what do you do with that segment??? You want to re-engage them and this means you need to send an email specifically for this segment that will really grab their attention.

Have you ever received an email that says something like “We’ve missed you…” and they give you a special offer? That’s them re-engaging with you!

Luckily, Mailchimp has some built-in tools and ideas to help your with re-engagement including:

  • Automation: With Mailchimp, you can easily sent up a sequence of automated emails to help re-engage your inactive audience. The best part of this is you can set post-send actions to automatically unsubscribe people from your list or move them to a different group once the automated sequence is done. This way you can remove inactive people from your list or have them go into another group for future re-engagement.

  • Polls & Surveys: This is a great way to collect information on what your inactive subscribers are interested in so you can use that for future targeted campaigns. This is a great option for service based businesses!

  • Coupons/Promo Codes: If you’re a product-based business, this is a great way to re-engage and potentially spark a new sale. You might want to highlight a few products that have been added to the site since they last visited your site as well.

  • Product Recommendations: You can actually connect your store to Mailchimp so Mailchimp can collect data on your subscribers’ purchase behavior. This content block will actually pull unique product recommendations based off that date for each of your subscribers. This way you can send an enticing campaign customized to your audience members!

So no need to stress over the new changes! The only bummer is that unsubscribers now count towards your audience total so you’ll outgrow the free plan faster but you don’t have to worry about making sure you’re following the law. Mailchimp still has your back!

P.S. Exciting news! We launched the free #GoingBold Facebook Group and would love for you to join us! Come on over!

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3 Tips to Help you Crush your First (or Next) Public Speaking Gig

Bold & Pop : 3 Tips to Help you Crush your First (or Next) Public Speaking Gig

For the last two years, one of my yearly goals has been to try 5 new things or say yes to things that scare the crap out of me. So when I got invited to speak to a group of 100 wedding and event planning professionals in Seattle… I knew it definitely fit the bill! At first I was like OMG what an amazing opportunity to meet fellow biz owners and then a few seconds later I was like umm wait… how many people?! Umm that’s approximately 70 more people than I’ve ever spoke in front of and umm when was the last time I did a presentation like this.. oh college?!  Cue the feelings of self-doubt and wondering if I could actually pull it off. There is a reason that public speaking is one of the top fears of people… it’s scary to put yourself out there. Which is why after about 15 minutes of freaking out, I replied to the email with a big ol’ COUNT ME IN!

We all know those quotes about how growth is what happens when you push yourself out of your comfort zone and all of that jazz, right? Let’s be honest, while deep down we all know that. It’s a heck of a lot easier to repin those quotes on Pinterest than to actually live it. Which is exactly why I started making that yearly goal because it holds me accountable to say YES to opportunities like this that if I sat on for a few hours I may try and talk myself out of them. Here’s the thing too, if you don’t say yes to opportunities like this then you could miss out on something that you may end up being really passionate about. Plus, we have BIG goals at Bold & Pop sooo maybe it’s 100 people today… but maybe even 500 or more in the future! So now I’ve given you a little background on how this introverted leaning biz owner talked herself into saying yes to this opp, let’s talk about the prep that actually worked for me!

Do Some Research

When I decide to do something I go a little crazy and go all in on learning as much about it as I can. It may be a little excessive at times but… 🤷‍♀️So I started reading different articles and blog posts with tips for public speaking as well as creating presentations with impact. While this was my first big solo speaking gig… I should note, that I do have some speaking and media experience. I’ve been interviewed by top-tier media outlets including on air segments, spoke on panels, given client presentations and taught social media material before but this was a bit different so I dove right into specific tips on presentations. Two of the resources I liked the best were a webinar from Jess Ekstrom who is a motivational speaker. Her webinar was giving a pitch for her course, but it did give me a nice little boost that we allll have great material to share and some of the basics about speaking.

Then the resource that was the most helpful was the book, TED Talks : The Official TED Guide to Public Speaking. It may have over prepared me for my specific opportunity, but it was just a wealth of information. We’re all familiar with TED talks and the impact they have right? So what better resource to learn from! There was so much great information and a lot of detail about different ways to give presentations and carving out the method that works best for you. 

Put Together Your Presentation Early

Naturally this is the next step! When it comes to presentations I’ve always been a little bit of a nervous nelly. Hence, why this was a big deal for me! If you’re in a similar boat I recommend putting your presentation and plan together earlier rather than later. That way, you’ll have adequate time to prepare and honestly, just having a game plan for the big presentation relieved a lot of stress and reminded me, umm hiii Anna, you know your ish girl! Depending on your gig, the structure will probably be different. For mine, I was essentially teaching a class so having a powerpoint presentation was part of the plan and I wanted to make sure I had enough to guide my talk without writing a novel on each slide.

I had a pretty big chunk of time to prepare, nearly two months, so I was really able to space things out. I started by strictly just getting my outline done about a month and a half out just to nail down the material I’d be covering. Then about a month out I started putting together my first draft of my presentation (there were a lot of variations)! My rec is to put your ideas to paper as soon as you can and know you’re going to make edits along the way.

Practice, Practice, Practice

Onto the biggestttt part of the prep process, practicing! At the beginning I just started by running through my slides and seeing where there were gaps or where the flow needed to be revised. Cue adjusting the slides 10 million times 🙈haha, ok that’s a bit dramatic but after a few times you’ll notice what you want to adjust. Here are some other tips when it comes to practicing.

  1. Run through your presentation 10-15 times prior to giving it. Okay, I totally made this number up and since I legit looked this question up, I can tell you everyone has a different suggestion. Some people won’t need to do it that much (and others may want to do it more), totally up to you but that’s the range I gave myself to hit. My presentation was in the 35-45 min range so it was definitely a chunk of time but it really helped me feel confident. I gave the points a little different every time I ran through it but it just helped me get really comfortable with the material that by the time I gave the presentation I really had my talking points down.

  2. Record yourself! This is something that really helped me! I actually just flipped the video on my phone on and just recorded the audio although you could totally do the video too. What I did was record one of my sessions each day the week leading up to the presentation. Then, I when I went on my afternoon walks after work (gotta get those steps in after sitting all day!) I listened back to myself like I would a podcast. It felt a little weird to do at first, but you pick up on so many more things about how you could explain something better or try to cut back on filler words.

  3. Practice in front of someone. Ok so I actually didn’t do this one but I’m glad I did. Funny enough, I thought I’d be more comfortable doing my presentation in front of people I didn’t know than those I did. I know.. it’s silly. This ended up being really helpful though. Even better if you have someone in your life who is unfamiliar with the content so you can ask them if there are any parts you could explain more thoroughly and if your material makes sense for a beginner on the subject.

Set Expectations and Work on your Mindset

Last but not least, I think getting in the right mindset is SO important. Mindset in general has been something I’ve been really focused on the last year but it was especially important in this case because hiii I was doing something I was really nervous about! So here’s a rundown of a few exercises and things I did. If you haven’t done mindset work before some of these may sound kind of weird, and when I learned about them in books I was like.. ummm yeah I don’t think I could do that, butttt after giving a few a shot they’ve helped so I decided to add them to my prep.

  1. Positive affirmations. If you tell yourself you’re awesome enough times, you’ll start to believe it! So in the weeks leading up to the event I wrote across the top and bottom margins of my planner that “I am an awesome speaker and was going to give a bomb ass presentation” because obvi that’s what awesome speakers tell themselves right?! Haha, maybe you’ll be more elegant with your phrasing but reading that every day helped me think of all of the things that were going to go right and not vice versa!

  2. Manifesting. Another thing I did was visualize and embrace the feelings I was going to have after I crushed my presentation. By focusing on that, I was able to push away any negative thoughts because I was so focused on crushingggg it!

  3. Set expectations. What are your goals for your presentation? Other than getting through it? Setting expectations can help you stay focused on the things that actually matter to you. For mine, I acknowledged that hey, this is my first big presentation.. it may not be perfect and I’m guilty of stumbling over my words sometimes but I decided that stuff didn’t matter to me as much. I decided my goals were to show up, bring serious value, and teach everyone there new strategies they could implement in their businesses that would made a real. And guess what, if I did all of that, chances are none of the attendees were going to notice too much if I made a few goofs here or there. There are a million things you could focus on for your presentation so find what means the most to you.

So there you have it! All of my pre-speaking gig advice to help you become the next Tony Robbins! Haha, ok maybe I wouldn’t go thatttt far, but then again you never know! And in case you’re wondering, my presentation went off without a hitch and even better than I thought it was going to! I bet yours is going to do the same too!

P.S. Exciting news! We launched the free #GoingBold Facebook Group and would love for you to join us! Come on over!

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How to Manage Your Time and Workflow With a Multidimensional Business

Bold & Pop : How to Manage Your Time and Workflow With a Multidimensional Business

One of the questions we get asked by others in our industry the most often is how we structure our days and workflow with a multidimensional business. We specialize in three different areas (branding, Squarespace website design, and social media management) with each of those services having multiple layers to them as well. This means we have to be really disciplined and structured to keep our biz running like a well oiled machine (spoiler, sometimes it still gets a little cray). So if you run a multidimensional business (or you just want to get some ideas of how to structure your workflow) today’s blog post is just for you!

Batching Is Your BFF

Batching your work is a life saver when you have so many different aspects to your business. This means you take one task or tasks related to each other and work on them until they’re complete. Basically it’s meal prepping but for your business! This is something we’ve done even pre-Bold & Pop. We’ve always batched content for our social media clients but we’ve really had to hone in on how we batch work now that we offer so many different types of services. Some of the services or tasks that we batch include:

  • Social media content

  • Photos for social media clients

  • Engagement sessions for social media

  • Email newsletters

  • Blog calendars

Having specific days and time slots for each of these things is so important because they you can make sure each is complete before moving onto the next task. This is really important on the social media side of our business too because we’re in and out of client accounts all day.

Divide and Conquer If You Can

Luckily we have each other to take on numerous tasks at once. While we have a lot of the same skills, we also have different focuses in a few areas. This means while Anna works on graphic design projects, Mallory is coding a website. Or while Mallory works on taking photos for social media clients, Anna is rocking their influencer marketing campaigns. During super busy times, this has been essential… morning check-in and then we dive into our own individual tasks and check-in as needed.

But we know not all of you have a business partner to do this with. We get it. This is where batching will be really important for you but if you’re growing at a pace that even batching isn’t helping, consider finding others to partner with to take some of that workload off your hands. Finding someone with complimentary skills like Anna and I have so you can divide and conquer could be key!

Set Reminders/Timers

Real talk, it’s easy to get lost in what you’re doing we your so focused on the task at hand, which is why we rely heavily on reminders on our phone. We have set times throughout the day that we each pop into our client social media accounts and having these reminders set really helps pull us out of whatever else we’re working on at the time. Then we’ll use a timer so we don’t get sucked into that task for too long (because let’s be real, the social media rabbit hole is real y’all!)

We mainly do this for our social media clients but it can be useful for so many different tasks in your business!

Our Weekly Schedule

Going a little deeper into how we actually batch/structure our days. Here’s a look at what we have planned for each day:

Monday: These aren’t reserved for anything specific because let’s be real, Mondays are usually a little all over the place! We found that we’re usually sorting through a lot of emails and getting things prepped for the week so we try not to have hard deadlines or key tasks due on these days. We typically work on design projects, engage on our clients social media accounts and anything else that came up over the weekend.

Tuesday: This is one of our social media content planning days. We spend the first half of the day doing content for half of our social media clients. We do our content calendars a week in advance to keep them timely but we do the same clients every single Tuesday. The rest of the day is spent on design projects, engagement and pitching influencers for our clients’ that have influencer marketing campaigns.

Wednesday: This is another one of our content days. Same as Tuesday but we just do the content for the other half of our clients. Then we work on design work, engagement, pitching or anything else we have going on in the afternoon.

Thursday: This is always a design day for us! Since we have all the content planned out for the week, this frees up almost the entire day for us to focus on Squarespace websites, logo designs, and any other design projects we have in the works!

Friday: Fridays are what we like to call Bold & Pop days. When we’re super busy, we don’t always get this as a full day but we always try to do our own social media content on Fridays and do a little strategy session, whether it’s going over our finances and numbers from the month before or brainstorming ideas for clients.

This is broadly how we structure our days though. Within each day, we still have to make sure all our clients are getting the attention they deserve. So we set 15-30 minute intervals several times a day that we pop into our client social media accounts to engage. We also reserve time for client photoshoots at least once a month and then one day each week is spent working on influencer research and outreach. We are both very scheduled people that enjoy routine so having this broad schedule has been really instrumental in keeping us focused and on track!

P.S. Exciting news! We launched the free #GoingBold Facebook Group and would love for you to join us! Come on over!

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