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#GoingBold :: Mira Whiting of Mira Whiting Photography

Bold & Pop : #GoingBold feature with Mira Whiting of Mira Whiting Photography
Bold & Pop : #GoingBold feature with Mira Whiting of Mira Whiting Photography
Bold & Pop : #GoingBold feature with Mira Whiting of Mira Whiting Photography

Tell us your bold boss story!: 

I've always loved photography -- since I was about 12 (when I got into it for the somewhat ridiculous reason that my good friend's cool older cousin was -- but the bug really stuck). I like telling stories of who and WHY people are. I've always been drawn to portraiture, and trying to capture something essential about a person or family in a photo. I did my degree in college in history, another love of mine, but when I've sat down to think about it, the telling of people's stories is really the common thread. 

I always kept up my photography hobby, and when my middle child was about a year old, and I was home with him and his older brother, I noticed more and more people were asking me to take their photo for their holiday card, or a headshot for LinkedIn, and I realized that this could be a business that would help support my family that I was already passionate and knowledgeable about, and that could grow as my kids grew and became more independent, still allowing me to be there for the moments I wanted to be there for.

We're all about bold boss moments, tell us about one of yours!: 

 I frequently find that female clients -- whether they are teens or grown women, are often especially shy in front of the camera and have a lot of negative self-talk about how they look. My biggest achievement in this job is when I get to show them the back of the camera and they are surprised at how much they like how they look, and I can tell it boosts their confidence, whether they're going out for a job, embarking on a post high school adventure, starting dating again after a rough break-up, or figuring out who they are as a mom with a newly born baby, or just needed an update but were dreading having to show the world that time had marched on since the last time they'd been photographed professionally. As a one-woman company, it's also a huge confidence boost for me that I'm sending happy clients out into the world who will help spread the word about my business.

Bold & Pop : #GoingBold feature with Mira Whiting of Mira Whiting Photography
Bold & Pop : #GoingBold feature with Mira Whiting of Mira Whiting Photography

What advice or words of encouragement do you have for the Bold Boss Tribe?: 

Don't be afraid to re-evaluate if something isn't working for you and your business, even if it's something that is "supposed" to work. Last year I changed my business model from the much-vaunted in-person sales model to an all-inclusive digital model, and it has proven to be a much better fit for my own family's needs as well as for my clients, and as a result my business is doing much better than ever before. I was SO nervous about making a change because I had read so many other photographers who said that IPS was the One True Way, and I had drunk that kool-aid, but deep down I knew it wasn't working -- for me OR my clients, and I was so glad to be able to make the decision to try something else for a while to see if it worked any better -- it's one of the best parts of being your own boss!

Website | Facebook | Instagram

Have an awesome bold boss story of your own? We want to hear from you! Check out the dets and submit your story for consideration.

P.S. Exciting news! We launched a free #GoingBold Facebook Group and would love for you to join us! Come on over!

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#BoldBossTribe :: Stefanie Johnson of SwapIt

Bold & Pop : #BoldBossTribe feature with Stefanie Johnson of SwapIt
Bold & Pop : #BoldBossTribe feature with Stefanie Johnson of SwapIt

Tell us your bold boss story!: 

I have always wanted to start a business - it's in my family’s blood. But nothing ever inspired me to take the plunge until I struggled with my clothing and simultaneously learned about the growing problem of textiles in landfills. I was growing in my career--becoming a more prominent staff member who had to look put together, being photographed more, and just wanting to look my new part--but I wasn’t able to put together a wardrobe that was accomplishing my goals. It felt like my clothing was holding me back, instead of propelling me forward. 

During that same time I was in a greening fellowship program learning about everything environmental. The big thing that stood out to me was trash and landfills. It felt like such an easy problem to fix. So I combined the two main problems that had been weighing on me: trash and style. I decided I wanted to stop textiles, especially clothing, from ending up in landfills. 

Bold & Pop : #BoldBossTribe feature with Stefanie Johnson of SwapIt
Bold & Pop : #BoldBossTribe feature with Stefanie Johnson of SwapIt

Traditional shopping does not work anymore. It does not solve the problem of what to wear; instead it just adds more clutter to your closet and makes you spend additional time figuring out how to match up your new items with the clothing you already own. 

Second-hand shopping is even harder for people. Thrift stores are overcrowded and hard to look through. They are all about the thrill of the hunt or finding a designer item that you could never afford first-hand. Unless someone enjoys that type of shopping, they aren’t going to do it. And there is no other way to purchase second-hand clothing. 

So I created one.

SwapIt offers a full service solution to “what do I wear?”, offering full outfits, style tips, and personalized attention, but through the use of second-hand clothing and a personal stylist. We are creating a circular clothing economy that not only helps the average woman get better use out of her existing wardrobe, but also helps save the environment by keeping clothing out of landfills.

Not only does SwapIt take the guesswork out of thrift store shopping, but we add an upscale feel to our store through decor, the space itself, and personal styling services. We are creating a second-hand shopping experience that appeals to a wider range of people, thus encouraging women to help the environment while getting help shopping smarter all while gaining more confidence through the process.

We're all about bold boss moments, tell us about one of yours!: 

SwapIt started as an in home service, but I wanted to test the idea of a store. I found a place to hold a pop up. I put one post on a facebook group for moms and we sold out in 3 days with just one post. Granted it was only 8 tickets, but they were all sold to people I had never met before. After that I knew I had something and opened a store front just 2 months later and we are still going one year later.

Swapit-Store-14.JPGBold & Pop : #BoldBossTribe feature with Stefanie Johnson of SwapIt

What advice or words of encouragement do you have for the Bold Boss Tribe?: 

Keeping pushing the limit.

Website | Facebook | Instagram 

Have an awesome bold boss story of your own? We want to hear from you! Check out the dets and submit your story for consideration.

P.S. Exciting news! We launched the free #GoingBold Facebook Group and would love for you to join us! Come on over!

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#BoldBossTribe :: Alison MacDonald of Doris Loves USA

Bold & Pop #BoldBossTribe Feature with Alison MacDonald of Doris Loves USA
Bold & Pop #BoldBossTribe Feature with Alison MacDonald of Doris Loves USA

Tell us your bold boss story!: 

My business creates hand-crafted marquee letters that people rent for events - weddings are our #1 draw, but people love them for Bar Mitzvahs, anniversaries, proms, and really any kind of party. I started based on the advice of another "girl boss," a great friend of mine who owns the original Doris Loves, which is in the UK. She told us what a hit the business was and that there are hardly any light-up letters available for rent in the USA. I decided to go for it, with a big initial investment of money, time and talent. I started by creating letters to order: we knew that LOVE letters would be popular, and our first commission was an engagement - MARRY ME - to be held on a private island on Cape Cod. We were so excited but so nervous to create our letters, string the LED lights, install the battery boxes, paint and finish them to perfection. But the proposal went off perfectly, we got great word of mouth, and our business had legs to keep moving. The bookings were coming in! It went from crafting a few letters to having, in one year, nearly 100 figures to rent with bookings coming in through 2020!

Bold & Pop #BoldBossTribe Feature with Alison MacDonald of Doris Loves USA

We're all about bold boss moments, tell us about one of yours!: 

It would have been easy to sit back on the success of our marquee letters. However the desire to innovate and of course, invest more time and creativity in our business was too strong. We developed a totally fresh and innovative concept for our region, the Temporary Tattoo Station, again available for any event. We designed our own exclusive line of temporary tattoos (which, we have to say, look totally real!) and people can rent our station for the most casual to the most fancy event.

Bold & Pop #BoldBossTribe Feature with Alison MacDonald of Doris Loves USA

Eclectic couples love this option, as do people who want a fresh take on an interactive guest experience - a great alternative to the photobooth. The big risk paid off, as our Tattoo Station travels to events constantly and we are in the process of building a second because it's been such a great success! We learned that the investment was big but we should go with our gut - we know our market and knew this would be a success, even though no one else was doing it.

What advice or words of encouragement do you have for the Bold Boss Tribe?: 

I'd say to really make connections with other women in their industry. Through social media networking opportunities, both online and in person, meeting other entrepreneurs who have similar interests and experiences has been critical for my own success. The input of other pros can be worth its weight in gold!

Website | Facebook | Instagram

Have an awesome bold boss story of your own? We want to hear from you! Check out the dets and submit your story for consideration.

P.S. Exciting news! We launched the free #GoingBold Facebook Group and would love for you to join us! Come on over!

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