Bold & Pop : The Pastel Co. Squarespace Website Refresh

Just about a year ago, we had the opportunity to work with The Pastel Co. to help bring their brand vision to life and we've been lucky enough to work with them again on a little refresh this year! They changed their business model a tad and needed some help sprucing up their website to reflect those changes. Take a look at how we make some small but fun and impactful adjustments to their current website! 

 
Bold & Pop : The Pastel Co. Squarespace Website Refresh
 
Bold & Pop : The Pastel Co. Squarespace Website Refresh

The Project:

The Design:

After discussing their vision for their updated site, we focused on the following elements:

  • Updating the imagery to reflect the shift in the business model
  • Updating the copy to reflect the new services and catering menu
  • Continue to integrate existing color story in a fun and playful way
  • Maintain clean, modern look 
Bold & Pop : The Pastel Co. Squarespace Website Refresh

While the changes might not be too drastic, we love the updated layout and how the imagery and copy plays into the new business model. All while keeping the website playful and clean! Take a peek at how we updated the site: 

Bold & Pop : The Pastel Co. Squarespace Website Refresh
Bold & Pop : The Pastel Co. Squarespace Website Refresh

We were so happy and honored that Alice came back to us for the website updates! I mean, can you really go wrong with high tea, English tea sandwich, cupcakes, macarons, and their pastel color palette?! (Plus, she's a doll to work with!) If you're in NYC and looking for fun, unique catering for your bridal shower, baby shower, birthday, or just a day with your girlfriends, you need to give The Pastel Co. a call! 

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