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Why You Need Influencer Marketing for Your Brand

Bold & Pop : Why You Need Influencer Marketing for Your Brand

Chances are you’ve seen one of your favorite Instagram accounts share a product that you’ve gone and checked out.. Maybe even bought it. This is influencer marketing at it’s best and if you haven’t adopted this tactic into your marketing strategy, you might want to consider it! Not convinced? We’re here to share why you need it in your marketing strategy and how to get started.

Broaden Reach

This is a no-brainer but when an influencer posts about your brand, you are reaching a whole new audience. And we all know the more eyes on our brand, the greater brand awareness we have which eventually translates into sales!

While you’ll want to work with influencers with a large following, we recommend evaluating their audience to make sure you are reaching your target audience. There’s no point in collaborating with an influencer if their audience isn’t who you are trying to reach!

Strong Relationships

Influencers who are doing it right have ridiculously strong relationships with their audience which translates into trust. So when you work with those particular influencers you are seen as a reputable company since that influencer wouldn’t post about your company if they didn’t truly believe in it. This means that influencer posts on your brand are often more trusted than traditional ads making them much more effective.

Think of it this way, if you see an ad on Facebook or on TV for a new pillow claiming to give you the best nights sleep of your life, you will most likely think to yourself sounds good but how do I know that I’ll sleep like a baby because of this pillow? Then consider if your friend posted the same thing. You’d be more likely to trust your friend that you’ll sleep like a baby because you actually know this person and value their opinion. This is the same way people view the influencers they follow!

Additional Content

While this isn’t necessarily the top priority for influencer marketing, it is a nice little added bonus for you. Influencers typically take their time planning out their content and posts meaning they are putting out high-quality content. When they post about your brand, always repost! This provides you with quality content to share with your current audience as well as shares the love with the influencer.


Tips for a successful influencer marketing campaign


Now you know why you need influencer marketing in your strategy but how do you even get started? We've got the basics right here for you! 

Where to find influencers

We recommend finding them on Instagram! The best way is to monitor specific hashtags that apply to your brand to see if any influencers are using them (Here are some of our favorite hashtags!). Once you find some key influencers that fit your brand, check the “Suggestions for You” dropdown when you follow them. These will be similar accounts that could be a great fit for your brand as well!

How to evaluate the fit

  1. First, you want to make sure they are compatible with your brand... meaning their audience is your target audience. Do they have a similar visual aesthetic as your brand? If so, their followers will likely love your brand too!

  2. You’ll then want to look at the number of followers. We typically target influencers with 10k+ followers (However, some with lower numbers and high engagement are great options too! So don't always rule them out!)

  3. Then look at their engagement. Do they receive enough likes proportionate to their following? The comments on their posts will also help you determine their loyalty of their audience!

  4. Reach out! Many have their email in their bio so you can reach out directly to see if they are interested in collaborating. If you can't find their email, shoot them a direct message on Instagram to get the conversation started.

Payments

There’s no standard for influencer payments but this is something you should consider prior to reaching out. Do you have a budget? Some influencers will post in exchange for product while others require payment. Payment can vary starting at $50 and go up from there! Typically influencers with a large following charge more and those with less might do it in exchange for product. It really comes down to the influencer though.

If they don’t fit within your budget there is nothing wrong with that! Just politely let them know that’s not in your marketing budget at this time and you’ll keep them in mind as your budget expands. Keep the relationship open for the future!

Terms

What do you want them to do for your brand? Just post on Instagram? Include a post on their blog? Knowing what you would ideally like them to do will help steer the collaboration to be mutually beneficial! You may even want to consider providing them with guidelines (don’t forget to include all your social media handles so they tag you properly!)

On the flip side, the influencer may have their own terms which you’ll want to evaluate at the time you receive them.

And there you have it! Influencer marketing can help broaden your reach, provide you credibility and quality content for your brand! Have you incorporated influencer marketing into your strategy? Tell us what you’ve learned and how it has impacted your brand in the comments!

Need a little help with your influencer marketing campaign? Give us a shout! We’re always happy to help!

P.S. Exciting news! We launched the free #GoingBold Facebook Group and would love for you to join us! Come on over!

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Common Mistakes You May Be Making On Social Media

Bold & Pop : Common Mistakes You May Be Making On Social Media

Social media is a littleeee more than just posting on your accounts here and there. As much as we’d love to think that posting is enough, that’s not the best way to use social media to your brand’s advantage. Throughout our experience working in social media, we’ve noticed a few common mistakes some brands make that are easily avoidable (trust, we’ve probably make one or two of these ourselves!). So we’ve put together a few key points to avoid (or fix) that will help give your social media a little boost!

Your Profile Isn’t Complete

This means you have no bio/description or website visible (gasp!). You want to make sure you have as much information as possible filled out on each social media account. Not only will this help provide a little snapshot of your business, but it also helps make your business look credible and trustworthy. You want to make it as easy as possible for people to first, know what your biz is all about and second, get more information on your brand (and maybe even purchase your product or services!) if they are interested.

You also want to have clear CTAs directing your followers to your website to get more information, sign up for your newsletter, or whatever else you’d like them to do! You’ll want to include these CTAs in both your bio/description as well as in your posts!

Inconsistent Posting

This is veryyy common. Having an inconsistent posting schedule can actually do more harm than you'd think and it's actually pretty easy to fix! Whether you decide to post daily or just 3 times a week, we recommend sticking to the same schedule week after week. To make life a little easier, plan your posts in advance. Every Monday we create content calendars for both Bold & Pop and our clients! While planning content takes time, it will ultimately save you time in the long run and help keep you on a regular posting schedule! If you're looking for a content calendar, we have you covered in our freebies

Not Being Social

Social media is all about being social! Along with posting consistently on your accounts, you want to make sure you also take time to network and interact with your followers. Dedicate time each day to follow relevant users as well as like and comment on other posts.

Make sure you’re genuine in your interactions though! Users can tell if you automate this process and this will actually do more harm to your brand than good!

Not Using the Right Hashtags

Hashtags are a great tool to help grow your social media accounts so you want to make sure you use them right! Taking the time to research the right hashtags for your industry will not only help make your posts more visible to an engaged audience but will also help you connect with others in your industry and even followers searching for your product or service.

Inconsistent Visuals

Along with inconsistent posting, this might be the most common mistakes social media users make. Social media is probably one of the quickest snapshots (other than your website) a follower can get of your brand so you want to make sure it is a cohesive representation of your brand. Taking the time to plan how your feed will look is worth every second of the time it takes you. Do you have a theme you follow? Colors? Tones? We love our COLOR so we make sure this is portrayed throughout our brand and especially on social media!

While these might seem like small missteps, they can definitely add up and weaken your social media strategy. Luckily, these mistakes are all easy to fix and implement to get your social media on the right track! 

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5 Reasons You Should Use Styled Stock Photos for Your Biz

Bold & Pop :: 5 Reasons You Should Use Styled Stock Photos for Your Biz

They say a picture is worth 1,000 words but are your photos saying what you want them to? With the increase in visuals (just think about all those Instagram accounts you can’t help but be obsessed with!), we don’t have to tell you more than once how important imagery is for your brand. But getting beautiful images isn’t always easy. Most people aren’t photographers and even if they have that eye, it can be very time consuming to style and take photos for your brand. This is where professional styled stock photos can come in!

1. Look more professional

Our guess is that most of you aren’t photographers (which is totally fine!) but having professional photos can help make your brand stand out! It helps your brand make a great first impression and sets you apart as a professional brand or expert.

2. Edit photos to fit your brand

Most of the time you can find photos that fit your branding but you can also edit stock photos to fit your specific needs! Overlay text, customize with a filter, convert to black and white, crop to specific dimensions, or do whatever you wish to fit your brand. The sky's the limit!

It is also sometimes possible to edit a photo in multiple ways so you can get more use out of it! For example, try cropping the photo in several different ways.

3. Use them to sell your products/services

This all depends on your specific business but you can often overly text or graphics to create a mockup of your work.

4. Save time

Time is money! Chances are you’ve heard the advice, “Outsource what you’re not an expert in.” Purchasing and utilizing stock photos is one simple way to save yourself time and potentially a headache (if this isn’t something you enjoy doing!). Styling photos, getting the right lighting, and all the other aspects that go into getting the perfect shot is a time consuming process. Allowing the experts to handle this frees up your time to do what you’re really great at!

5. Versatile and inexpensive

Because you can edit and utilize stock photos in so many different ways, they are a very versatile option for your business! Plus, you can find stock photos for as little as $5!

What can you use stock photos for? 

  • Facebook or Twitter cover image
  • Instagram posts
  • Blog posts
  • Blog or website headers
  • Pinterest image or graphic
  • Product mockups
  • Ad photos
  • Website buttons
  • Promotional graphics and banners

Ready to get your business poppin’ with styled stock photos? Make sure you enter your email below to get the super secret password for access to our FREE stock photos in our content upgrades partayyy!

Double bonus: If you’re loving our free options, pop over to The Pop Shop to check out what else we have for you!

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