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ideal clients

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How to Attract and Find Your Ideal Client

Bold & Pop : How to Attract and Find Your Ideal Client

Last week I shared why it’s so important and how to go about identifying your ideal client. So now that we’ve gotten that taken care, how the heck do you attract or find them? We’re here to show you how to use the profile you developed from our last post to not only find your ideal client but to also attract them to you!

Branding

Your branding is going to be the exact thing that attracts your ideal clients to you which makes this the first thing you should focus on after you identify who your ideal client is. This means you should keep your ideal client top of mind when choosing or evaluating your brand colors, fonts, and your brand voice.

Go back and look at those shared values and traits you discovered between you and your ideal client (not sure what I’m talking about, check out part one of this blog series). Basically you’re going to want to look at who you are and who is your ideal client and then where do you both intersect? 

But how do you evaluate your branding and determine the direction you want to go in?

How did you describe yourself vs. your ideal client? Is there an intersection anywhere? Fun? Bold? Soft? Caring? Playful? Etc. Pick at least three of those words and then evaluate how do you want to portray those words in your brand. What colors and visuals do those words evoke? Creating an inspiration or mood board to help guide the branding at this stage is helpful in shaping your choice of colors, the logo you create, and the brand voice you develop. (We have a mood board template in our Resource Library if you're looking for a template!) 

For example, while we offer professional services we don’t take ourselves too seriously and think business can (and should be) fun and our ideal clients are the same way! This is how we developed our branding… Bright, bold colors. A fun brand name and logo. And we write and communicate in the same way. Our copy and imagery is all fun, a dose of #realtalk, and as genuine as we can possibly get.

This works for us but if you’re a dentist or a fitness trainer, our style might not work for you or your ideal clients. This is why taking the time to identify your ideal client and evaluating where you two intersect is essential in developing your brand.

If you’re looking for a little more inspiration, think of some of your favorite brands and look at their branding. See if you can figure out who their ideal client is and what words describe their brand best. This is your ultimate goal so the more examples you look at to help you develop your own branding the better! (Just make sure you’re not copying anyone! We share how to be inspired by not copy here.)

Find Them on Social

Now that we have your branding all set and cohesive (make sure you stay consistent through all your marketing and social media posts), let’s go out and find your ideal client! This is where that profile you developed which included their interests, etc. will come in handy. You’ll use these answers to first find out which social media platform they use the most and then to find them.

First you need to determine where your ideal client hangs out. Is it Facebook, Instagram, LinkedIn? It may be more than one but you want to rank them in order of importance. For example, our ideal clients are mainly on Instagram and in a number of Facebook groups. So while we still post on Twitter and share our blogs, etc. on LinkedIn and Pinterest, we focus the majority of our efforts in these two places.

Now that you’ve narrowed down where they are, let’s pinpoint actually finding them. The easiest way to do this is:

  • Instagram: Hashtags

  • Facebook: Ads and groups

  • Pinterest: Search terms and/or group boards

  • Twitter: Hashtags

  • LinkedIn: Groups and search terms

All of this is going to require a little research on your part to determine what hashtags and search terms your ideal client uses as well as which groups they are a part of. This is where their interests will come in handy.. You can search for those and/or incorporate them into your content! Once you find the right group or hashtag, I suggest looking at the other suggested groups and/or hashtags. This will help expand your reach and search by utilizing similar groups and hashtags.

Pro tip: Make sure you’re also using these hashtags, search terms, and actively engaging in groups when posting your own content! This will help your ideal clients find you!

The key thing to remember when finding and attracting your ideal client is to be consistent. People want to work with someone they connect with so nothing will turn them off more than if they see a post that completely resonates with them and then see something that is completely opposite. This goes for everything from consistency in your brand colors, imagery, and your brand voice! This way no matter if they find you through a Google search, on Instagram or get referred to you, they will know your brand and get a sense of what it will be like to work with you!

Still feel like you need a little help identifying and/or finding your ideal client? We’re happy to brainstorm and talk it out with you during one of our brand spankin’ new consulting calls!

P.S. Exciting news! We launched the free #GoingBold Facebook Group and would love for you to join us! Come on over!

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Do You Really Need to Know Your Ideal Client/Customer? (The Answer is YES!)

Bold & Pop :: Do You Really Need to Know Your Ideal Client/Customer? (The Answer is YES!)

Whether you call it a target market, avatar or ideal client, identifying who this person is is essential to your brand’s success. Your ideal client affects just about every aspect of your business so let’s chat about (1.) why it’s even important and (2.) how to identify who it is.

Why it’s important to know who your ideal client it?

Without knowing who your ideal client is how do you go about developing your branding? Your website? How do you market your company? Yes, believe it or not your ideal client affects each of these which is why identifying them first is so important! (If you haven’t done this yet or you’re redefining, don’t worry! This isn’t stuck in stone but will require some pivoting on your part.)

For example, our ideal client is female creative entrepreneurs (this doesn’t necessarily mean that we only work with female creatives though.. this is just who we typically connect with best!) so all our branding and marketing is geared towards them. We’ve developed our bright, bold brand personality to attract these clients. We give a dose of real talk in our copy and content which paired with our colorful visuals really resonates with them. While this style may not work for you, developing your brand personality with our ideal client in mind will help attract them to your company. Trust us. 

While it’s always exciting to have your ideal client come to you, most of you know that’s not always the case. Sometime you need to go out and find them yourself.. BUT if you don’t know who your ideal client is, how do you find them? Because we’ve identified our ideal client, we know exactly where y’all hang out (helloooo Instagram and Facebook groups!) so we can connect there, develop relationships, and ultimately provide our services if needed. 

How do you identify who your ideal client is?

Step one: Analyze yourself

This might feel counterintuitive but start by identifying this key thing about yourself/your business… What makes you different? What would make people want to work with you? Basically it comes down to what makes you unique. Consider a few of these questions:

  • Who are you? Are you fun, caring, generous, direct, etc?

  • Who are you when it comes to your brand?

  • What are your values? (Both personal and in business)

Step two: Past experience

Now it’s time to focus on your client/customer. Have you previously done this work before? If so, who were your favorite clients to work with? Write down a list of your top 3 and then consider:

  • Why did you like working with them so much?

  • Were there key values that you shared?

  • What industry did they work in?

  • Did your personalities match?

  • Did their brand speak to you?

Chances are the answers to these questions align with the questions you answered about yourself in step one! All of these factors will help you narrow down why you enjoyed working with them and help you develop a profile for your ideal client.

If you’re working in a new industry or doing something completely new, you can still develop an idea of who your ideal client is. Ask yourself the following:

  • When you've worked with others, what makes the project enjoyable? What makes it frustrating?

  • Is it important that your clients/customers have similar values to you?

  • Would it be easier if your brands and personalities matched?

  • Is there a specific industry that you would love to work with/in?

  • Who are the type of people you generally connect with on both a personal and professional level?

Step three: Develop the profile further

Now it’s time to take all your answers and start to develop the profile for your ideal client further. It’s time to take them from an idea to an actual “person”. This means it’s time to consider more details including:

  • Are they male or female?

  • Is there a specific age range?

  • What are their overall interests? (Anything from TV shows to how they spend their weekends to the type of food they like.)

  • What do they do for a living?

  • What type of person are they? (Fun-loving, serious, carefree, genuine, etc.)

Include any other additional details you think are relevant to who this person is. Identifying as much as possible will be helpful when you go out looking for them… You can use these details to target them in your branding, on social media, and in your overall marketing strategy. (Think about your color story, logo, searching hashtags, developing a brand voice, etc. -- Don’t worry! We’ll do another post soon on how to attract/find your ideal client!)

But when it comes to identifying your ideal client… Let's be real, it’s kind of like dating. It can sometimes be a painful process and you’ll learn along the way if your ideal client is really your ideal client or if you need to make some adjustments.

Just keep this one thing in mind, people want to work with people they can connect with on a deeper level. They want to work with people that really get them and that means you need to have a brand that resonates with them and vice versa! So with all that said, it’s time to get to it... Start working on identifying who your ideal client is and we’ll be back shortly to share more insight on how to find those perfect little gems!

P.S. Exciting news! We launched the free #GoingBold Facebook Group and would love for you to join us! Come on over!

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