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Ducks in a Row Branding Design

Bold & Pop : Ducks In A Row Events Logo Design

Sometimes we get the opportunity to work with local clients and actually meet them in person which is always a treat! That was the case when it came to Ducks in a Row Events, a Washington-based business!

They were in the process of changing their business name and needed a new look to go with their new name! We were more than happy to help make their vision a reality.

The Project:

The Design:

After meeting with the ladies behind Ducks in a Row Events and receiving their questionnaire, we knew they wanted something to reflect their new name a little more.

Here are the main things we focused on during their project:

  • Adding more bold colors to their brand

  • Incorporate some waves or swirls to give the illusion of movement

  • Create a brand that is both professional with a little fun twist

Bold & Pop : Ducks In A Row Events Logo Design

Once we received approval of the inspiration board, we got to work on their logo concepts. We played with the new colors as well as different duck silhouettes, wave effects, and fonts. Here’s a look at our initial logo concepts:

Bold & Pop : Ducks In A Row Events Logo Design

The ladies at Ducks in a Row Events really liked the duck and wave shape from concept 1 but wanted to see a few other options for the layout of the logo. Here’s what we came up with:

Bold & Pop : Ducks In A Row Events Logo Design

And just like that, they loved concept 3! Here’s the final logo:

 
Bold & Pop : Ducks In A Row Events Logo Design
 

Not only were we thrilled to work with some local Washington ladies but we were also so excited to help them transition into their new brand name and stage in business! We loved working with them and we especially love how the logo turned out!

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A Breath in Between Website Design

Bold & Pop : A Breath in Between Squarespace Mom Blog Website Design

We are so excited to share the brand new website we launched for our client A Breath in Between. Not only was our client smack dab in the middle of planning the launch for her new blog and business but she's also a busy mom of 4 young kids! As you can imagine, she has a lot on her plate so we were happy to jump in and lend some hands to help make her project a reality.

This project was a little different than some of our others because she was really focused on designing a website that would be easy for her to update herself as she further developed her content and business structure. Something we really love about Squarespace is that once we design the framework of our client websites, it has a really user-friendly back-end which makes it easy for our clients to swap photos and change the text. Which is always one of our clients’ fav features and it was really key for this project because there are still a lot of wheels turning for her biz. This way, we were able to create the structure and connect the back-end framework that will support all of the features she’ll be using when she launches all while she could focus on other aspects of the planning process. Talk about killing two birds with one stone!

The Project:

Bold & Pop : A Breath in Between Squarespace Mom Blog Website Design

The Design:

Caitlin already had a very clear vision for how she wanted her blog and website to be designed, complete with fonts, colors and the overall aesthetic, so our job was really to pull everything together.

Here are the main things we focused on during her project:

  • Create a website that is user-friendly and easy to update post-launch
  • Utilize selected color palette along with foil letters and secondary colors throughout
  • Integrate blog feature on website
  • Integrate scheduling and event applications that will allow customers to book a variety of services
Bold & Pop : A Breath in Between Squarespace Mom Blog Website Design

After we decided upon the main structure of the website we started to put the pieces together. Because Caitlin is going to launch her business and blog with a few different components, we wanted to design a homepage that was user-friendly and would easy to add upon as her business grows.

Bold & Pop : A Breath in Between Squarespace Mom Blog Website Design

The services for the business are still in development so for the design we went with something simple that would break up the different categories and make it easy for visitors to find just what they're looking for. She will be offering a variety of consulting services as well as workshops, support groups and local childcare so we also integrated an events calendar to make it easy to see when each service is available.

Bold & Pop : A Breath in Between Squarespace Mom Blog Website Design

Another big part of the website structure was sorting out a booking system that would make it easy for customers to book the variety of services that she'll be offering all in one place. Another thing we really love about Squarespace is how easy it is to integrate different features to give your website the functionality you need. For this project, Acuity was the tool for the job and it's awesome because not only is it easy to integrate, but they also have a partnership with the service so Squarespace members get to use it for no additional cost -- which is a pretty sweet deal if you ask us! Acuity is awesome because it allows you to create a variety of different kinds of appointments, as well as block off time in your schedule for other activities. Plus, it links directly to your digital calendar and also manages the payment information which cuts back on the back and forth between customers and keeps everything organized for you. Can you tell we're fans of the service? So versatile too for different types of businesses!

Bold & Pop : A Breath in Between Squarespace Mom Blog Website Design

Last but definitely not least, we designed the structure of the blog, which will house all of her content. For this design, we kept things simple and also designed a sidebar to highlight various aspects of her business.

Bold & Pop : A Breath in Between Squarespace Mom Blog Website Design

Being a part of this project was such a blast and we cannot wait until Caitlin launches her business and blog! Mom boss coming right at you! 

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Koket Boutique Branding & Website Design

Bold & Pop : Koket Boutique Branding & Squarespace Ecommerce Website Design

It's not often we get to work with clients locally but we love when we get that opportunity! It's a nice change in pace when you get to sit down with someone face to face to discuss their vision and long term goals and we had just that opportunity when we met with Alexandra from Koket Boutique, a women's clothing and accessories boutique based in Raleigh, NC! 

Alexandra was looking for fresh new branding as well as creating an online shop for her boutique and we were thrilled to work with her! 

The Project:

The Design:

When meeting Alexandra, we knew right off the bat that she wanted something sophisticated but still playful... just like her! She mentioned loving the color pink and wanted to incorporate some other bold colors as well. For the website, we helped her map out a plan for all the pieces to the boutique so customers could not only purchase online but also find information about pop-ups she'd be at and all other necessary information. 

Here are the main things we focused on during her project:

  • Creating a sophisticated but playful brand that fits with the boutique's clientele
  • Create a simple website that still gives a personal touch to feel like you're still shopping in-store
  • Incorporate some interactive features
  • Create an easy shopping experience for customers  
Bold & Pop : Koket Boutique Branding & Squarespace Ecommerce Website Design

After we nailed the inspiration board, we got to work on the logo design. We decided to play with a few different elements including some confetti as well as giving her a simple option. She decided to go with the more simple option and then it came down to layout. We played with upper and lowercase Ks as well as the placement of where that K would be positioned in the logo. Take a peek at how it all progressed: 

Bold & Pop : Koket Boutique Branding & Squarespace Ecommerce Website Design
Bold & Pop : Koket Boutique Branding & Squarespace Ecommerce Website Design
 
Bold & Pop : Koket Boutique Branding & Squarespace Ecommerce Website Design
 

After we finalized the logo design, we got to work on the website! We knew we wanted to make it easy for customers to shop by category when they landed on the homepage as well as see the latest arrivals and all other important information. We made the navigation all solely the different categories (with the exception of Be the Buyer -- more on the later!) and we also created customized icons that mimic the logo for buttons on the homepage. 

Bold & Pop : Koket Boutique Branding & Squarespace Ecommerce Website Design

We also made sure to have new arrivals showcased on the homepage as well as information and buttons to the pop-ups she'll be at as well as how to host a party! Here's a look at how it all came together: 

Bold & Pop : Koket Boutique Branding & Squarespace Ecommerce Website Design
Bold & Pop : Koket Boutique Branding & Squarespace Ecommerce Website Design

After the homepage was all set, we imported and formatted all the products, using some custom coding to make sure they displayed properly. 

Then we created the About page, Host a Party page, Upcoming Events, etc. Take a peek! 

Bold & Pop : Koket Boutique Branding & Squarespace Ecommerce Website Design
Bold & Pop : Koket Boutique Branding & Squarespace Ecommerce Website Design
Bold & Pop : Koket Boutique Branding & Squarespace Ecommerce Website Design

And last but not least, Alexandra wanted to add an interactive piece to the website where customers could vote on future merchandise called Be the Buyer. We thought this was such a smart way to get feedback before ordering new merchandise as well as give your customers an idea of what's to come! 

We used a third-party integration that we were able to customize to her branding to create a fun voting system! Check it out: 

Bold & Pop : Koket Boutique Branding & Squarespace Ecommerce Website Design

And last but not least, we also worked on some fun collateral pieces to cap off the project!

Bold & Pop : Koket Boutique Branding & Squarespace Ecommerce Website Design

Not only was Alexandra a blast to work with but the clothes at Koket Boutique are beyond cute! We were really glad we got the opportunity to work with Alexandra to bring her vision to life! She was such a blast to work with and we know where we'll be spending all our money on a new wardrobe! 

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