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2018 Year in Review: Celebrating our Biggest Wins and Fav Projects

Bold & Pop :: 2018 Year in Review: Celebrating our Biggest Wins and Fav Projects

2018 is on its way outta here! This year was really a transformative one for our business. We grew a TON… 38% to be exact, hit a lot of our yearly goals early and just felt like we reallyyyy hit our stride. Now don’t get us wrong, it wasn’t all easy and breezy and we learned a lot of great and not so great lessons along the way, but it was a year of so much growth and that’s where the gold is at.

Before we get to the celebration part of our year though we want to take a minute to THANK each and every one of you reading — the ones who have worked with us, the ones who have tuned in to our blog, the ones who are a part of our Facebook Group or the ones who follow us on Instagram or another social media channels! YOU guys are the ones who have showed up for us around each bend and are the reason we have had such an amazing year, so for that we truly want to thank you for being apart of our journey. You da best! 🙌🏻 Now with that, let’s get down to some of the things we accomplished this year shall we?

Bold & Pop :: 2018 Year in Review: Celebrating our Biggest Wins and Fav Projects

Eek! See, we told you it was a big year! And this is just a glimpse! Another one of our favorite things to do at the end of the year is to reflect on our work and some of our favorite projects. Although, this one is always tough because we really do love alllll of the projects we take on! Here’s a peek at some of our favs!


Favorite Squarespace Website Design Projects of 2018

Bold & Pop :: 2018 Year in Review: Celebrating our Biggest Wins and Fav Projects

Magnolia Rhapsody

This simple site got a few custom features to give it the oomph it deserved! Layered photos and graphics with micro scroll animations gave it just the touch it needed.

Bold & Pop :: 2018 Year in Review: Celebrating our Biggest Wins and Fav Projects

Run Like Clockwork

Another site we really got to flex our creative muscles on! Everything from hover animations to pop up text! There was a new interactive element around every corner.

Bold & Pop :: 2018 Year in Review: Celebrating our Biggest Wins and Fav Projects

EC Beauty Studio & Spa

Can you really go wrong with a gorgeous spa website?! We wanted to keep that tranquil vibe while also giving her a bold look. Color gradients and photo selection did just that!


Favorite Social Media and Influencer Marketing Campaigns

While we worked on some amazing design projects this year, 2018 brought us more social media clients than previous years. However, since those campaigns are typically in progress, you don’t always get to see the work we put into them. Most days we’re behind the scenes planning out their content on a weekly basis, taking photos for their content, networking with others, and executing influencer marketing campaigns to name a few pieces of each campaign. Here’s a peek at some of our biggest campaigns for the year:

Bold & Pop :: 2018 Year in Review: Celebrating our Biggest Wins and Fav Projects

Fitness Industry Social Media & Influencer Marketing Campaign

Bold & Pop :: 2018 Year in Review: Celebrating our Biggest Wins and Fav Projects

Beauty & Hair Industry
Influencer Marketing Campaign

Bold & Pop :: 2018 Year in Review: Celebrating our Biggest Wins and Fav Projects

Health and Wellness Industry 
Social Media Campaign


Favorite Branding Design Projects of 2018

Bold & Pop :: 2018 Year in Review: Celebrating our Biggest Wins and Fav Projects

EmpowerHER

Working with kickass women is our fav and Kacia Fitzgerald is a powerhouse! So when she decided to launch a podcast and team up with us on the branding… Eek so exciting!

Bold & Pop :: 2018 Year in Review: Celebrating our Biggest Wins and Fav Projects

Pink Lover

It’s no secret we love pink over at Bold & Pop so when we got the opportunity to design a logo for an ecommerce shop dedicated to the love of the color, we were in design heaven! 💕

Bold & Pop :: 2018 Year in Review: Celebrating our Biggest Wins and Fav Projects

Koket Boutique

Being a part of Koket Boutique’s journey this year was incredible! We brought her brand to life with a colorful, yet simple and sophisticated logo and a brand new website this year!


We knew 2018 was going to be big but the growth we’ve had and the projects we’ve been able to work on have completely blown us out of the water! Cheers to 2019 and all it has in store for us!

P.S. Exciting news! We launched the free #GoingBold Facebook Group and would love for you to join us! Come on over!

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5 Steps to Figure Out Your Branding Style (Plus a FREE Workbook!)

Bold & Pop :: 5 Steps to Figure Out Your Branding Style (Plus a FREE Workbook!)

We’ve said it before and we’ll say it again, your brand is a wholeeee lot more than just your logo and brand colors. Yes, your brand is how you are distinguished from your competition which includes your logo but it’s also the feelings your brand evokes in your ideal audience.  Think of it this way, your face is your logo but your personality and values paired with your face is your brand. See where we’re going with this?

We get it though. It can be pretty overwhelming knowing where the heck to start when it comes to your brand. How in the world do you figure out your brand style???

While a designer can help you come up with some of this, there’s some homework you need to do ahead of time. Luckily we’re sharing a handy-dandy step-by-step process to help you get that crystal clear vision for your brand! (Don’t forget to download the workbook to go along with this blog!)

Step 1: Identify Your Ideal Audience

The first thing you need to do is identify who your ideal audience is. Without knowing who you are targeting, there’s no possible way to develop an effective brand. You’ll just be grasping at straws. (Don’t worry you’ll still infuse yourself into your brand as well!) Identifying your ideal audience is a little more than say women between 20-30 years old. You’ll want to develop as full of a profile as you can including their likes and interests, where they hang out, etc. If you’re not sure where to start with this, we have a fullllll step-by-step right here for ya!

Step 2: Identify Key Attributes You Want Your Brand to Reflect

Now that you have an idea of who your ideal audience is, it’s time to identify the key attributes YOU want the brand to reflect. While your brand is what attracts your ideal client, you still want it to reflect your values, personality, etc. This is how you want your brand to make people feel. The way you want people to describe your brand to others. These attributes will help lead the design of your logo, the colors you choose, the voice you use, etc. It boils right down to the heart of your brand.

To get started with identifying these attributes, ask yourself these questions:

  • What are at least 3 words you would like to describe your brand?

  • What types of designs are you attracted to?

  • What are the words you’d use to describe the designs you’re attracted to?

Once you identify how you want to describe your brand and what types of designs you’re attracted to, you can start to piece together the similarities. What attributes pull you in while also speaking to your ideal audience? What are the attributes you don’t like and want to avoid in your own brand? (Yes, finding what you don’t like is just as important!) Having a list of words, attributes, and emotions will help steer the rest of your brand development.

Step 3: Identify Your Design Aesthetic

Now that you know the attributes you want your brand to reflect, it’s time to translate those into visual design elements like your logo and website. So get out that list of words and attributes you’d like your brand to reflect because we’re getting ready to brainstorm!

With your list front and center, start different lists for each of these:

  • Colors you’re attracted to and that reflect the words on your list

  • Symbols you may be drawn to that also reflect the overall vibe you are going for

  • Design elements you liked about other brands that have similar attributes you are going for

Now that you have a better idea on some visual elements, it’s time to put together your inspiration board! This is where you solidify your colors, the typography you’d like to use (script vs. serif vs. san serif, etc.), as well as imagery to evokes the brand style you are going for. Seeing it all together will give you an idea if you need to make any changes to fit the overall vibe you’re doing for and if not, it will provide direction for the rest of your branding. We typically create our own inspiration boards but you can also create a Pinterest board that will give you the same idea.

Step 4: Develop Your Voice

While your visual elements may be what others use to identify your brand, your voice is what helps bring it to life. Remember when we mentioned before that your face is just your logo but your personality and values paired with your face is your brand? You bring out that personality through your brand’s voice. So again, get out that list of attributes as well as your inspiration board and start to really think about the type of voice your ideal client would respond to. Do you need a professional, sophisticated tone? Or can you be more playful and whimsy?

This is arguably the hardest piece of a brand to develop and may take a little practice and readjusting (it took us a little while to nail ours down too!). One of the easiest ways for us to determine our voice or a client’s voice is actually through social media posts. You can see a pretty immediate response from your audience (if you have social media accounts already started) and you can see what they respond to and what they don’t. So take your time with their piece… Practice makes perfect!

Step 5: Bring It All Together

And now it’s time to bring all of these pieces together into one happy little brand! You’ve determined your key attributes, you’ve developed your design aesthetic and you’re working on your voice. Now you need to finalize that logo. Take or source photos that articulate your branding style on your website, social media and other marketing materials. Develop the copy for your website and social media posts. It all comes together in this final step to create one cohesive, strong brand.

Make sure all your pieces come back to those key attributes and are reflecting your brand as well as speaking directly to your ideal client. This is how you’ll leave a lasting impression.

Don’t forget to sign up for access to the workbook to help you as you read (or reread) through this blog post! We want this to be an easy but still comprehensive process for you whether you have hired a designer or not!

P.S. Exciting news! We launched the free #GoingBold Facebook Group and would love for you to join us! Come on over!

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2017: A Look at Our Year at Bold & Pop

Bold & Pop : 2017: A Look at Our Year at Bold & Pop -- a Branding, Squarespace Web Design and Social Media Collective

The end of the year is always a time for reflect and all we have to say is oh, baby, has it been a year! A fun and exciting year for us here at Bold & Pop to be exact! We had the pleasure of working with so many clients that are not just amazing but also our ideal clients (WHOOPPPP!). Everything from web design to logo design to some pretty awesome social media campaigns. We did all the things this last year so we decided to do a nice little recap with some of our highlights from the year. 

You ready? Here we goooo! 

Bold & Pop : 2017: A Look at Our Year at Bold & Pop -- a Branding, Squarespace Web Design and Social Media Collective

Holy moly did we have fun pulling some of these numbers! Now to put some visuals to these numbers we also wanted to take the time to highlight some of our favorite projects of the year. Although this one was tough.. guys, we worked on SO many awesome ones! Here are a few of our favorite projects from 2017. 



Taylor Lee Paints

We LOVED this project, not only because Taylor is an artist that creates rad work, but also because the design was so fun! Think 90's retro, meets Los Angeles! Full of color and pattern!

Harlem EatUp! 

If there's one thing we love, it's eating so we could not wait to work on the web design for Harlem EatUp! which is a food festival in NYC led by celebrity chef Marcus Samuelsson.

Life Aesthetics

Talk about inspirational! The founders of Life Aesthetics have been changing the lives of their clients through fitness and mindset coaching which truly left us inspired too!



Kelly McVeigh Events

Classic with a dash of a moody and dark color palette! Kelly was in the midst of rebranding her events business and we were honored to give her branding a fresh new look.

Dash of
Flair

Being apart of new chapters for biz owners is the BEST so we're so excited we got to help Dash of Flair rebrand and launch their own standalone ecommerce website.

Reinventing Cristy

We had so much fun with this design! A travel blogger for families, Christy wanted to capture a retro vibe with the logo for her blog with bold colors and a dash of sparkle.



Bold & Pop : 2017: A Look at Our Year at Bold & Pop -- a Branding, Squarespace Web Design and Social Media Collective
Bold & Pop : 2017: A Look at Our Year at Bold & Pop -- a Branding, Squarespace Web Design and Social Media Collective

We worked on some really fun influencer marketing campaigns for our social media clients! Influencer marketing has really changed the game in terms of public relations and social media marketing and we love helping our clients expand their reach. Something we worked on for our client Pixsweet was connecting with targeted influencers in the Los Angeles area to introduce them to their custom 3D ice pops. Another campaign we enjoyed working on was for a client in the fitness industry where we teamed up with influencers to do Instagram Story takeovers. For 24 hours, the influencers would share a look behind the scenes at their days on how they stay active and use the product.



As social media continues to become more visual, so do our strategies for clients! Visual cohesion is so important -- especially on Instagram -- so a service we offer for clients is creating styled photos. We also offer custom styling for photos for other projects like websites and collateral designs. It's one of our favorite parts of our social media strategies because we really get to bring our clients' brands to life. Here's a peek at some of the shots we took this year!

We've been so excited and interested to watch our business grow include the type of projects we've been getting from year-to-year. We mostly did website design in 2016 (which we didn't quite expect) but this year we had a lot more social media clients which we were really excited about. Now we can't wait to see what 2018 has in-store for us! 

P.S. Exciting news! We launched the free #GoingBold Facebook Group and would love for you to join us! Come on over!

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