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Prop Closet Essentials

Bold & Pop : Prop Closet Essentials

If you know us, you know how much we love our props for our Instagram photoshoots. Our lifelong dream of having a perfectly stocked prop closet is quickly being fulfilled (we will probably never have enough props) and we’re sharing our must haves to help you on your way to your dream prop closet.

The most important thing to remember when stocking up on your props is do they align with your brand? We’re all about color so we always include pops of color in all our photos. If your brand is more neutral, keep that color scheme. Dark and moody? Keep that vibe. Props are meant to elevate your brand so keeping them consistent and aligned with your brand is essential.

Now on to the fun stuff. Here’s what you might want to stock up on to get your prop closet started! 

Notebooks

These are probably our favorite thing to use in Instagram photos. We may or may not have a slight obsession with planners and notebooks so we are FULLY stocked with fun, colorful options.

Ribbon

A really simple way to add in a little something extra in your images. We love to use ribbon as an accent to balance photos and add an extra pop of color.

Washi Tape

There is just so much you can do with Washi Tape! Use the roll as an accent or use the tape to hang or hold something. Washi Tape comes in so many fun colors and designs making its uses limitless!

Magazines

We always have magazines lying around for research and inspiration so we like to put them to good use for our photoshoots.

Pencils

Just like with the rest of our props, pencils come in a variety of colors and patterns that can provide a fun accessory to go into your styled photos.

Paper Straws and Drink Stirrers

We might not actually use these in real life but we love adding them into our photos! You can get paper straws in different colors and patterns to fit your brand and we’re a huge fan of glittery, sparkly drink stirrers!



You might not actually keep these things in a prop closet but you probably already have these around the house that you can use to accessorize your photos.

Fruit

Napkins

Jewelry

Candles

Mugs and Glasses

Flowers

Nail Polish

Lipstick

Once you stock up on your basics, you can expand your props into more unique pieces including seasonal items. Then you can continue to work on perfecting your Instagram posts. BONUS: We've already shared some tips on how to master the flat lay!

Whatever the case, we hope just you have as much fun as we do searching and stocking up on props to make your brand pop!

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Amp Up your Social Media for the Holidays

Bold & Pop : Amp Up your Social Media for the Holidays

The holidays are right around the corner so if you haven’t quite thought about how you’re going to handle your social media during the busiest time of the year, don’t fret! We’re here to share some of our top tips on how you can amp up your social media and making it as easy as possible so you can focus on running your biz.

Prepare:

Not only do you want to decide on what promotions or sales you want to hold ahead of time, but you’ll want to prepare your visuals as well. This can be one of the most time consuming pieces of preparing for holiday promotions so you want to make sure you don’t leave these until the last minute. If you need a little help creating your graphics, try Canva.

Schedule:

Writing and scheduling your posts ahead of time will help save you a ton of time later so you’ll be able to focusing on running your business. Creating a content calendar outlining what you’d like to post each day on each platform will help you visualize your week or month of content then you can easily schedule it! To schedule your posts, we like to schedule our Facebook posts right through Facebook and we use Tweetdeck for Twitter.

Create a consistent experience:

Coordinate your posts and your graphics to be consistent across all your platforms. Don’t be afraid to cross-promote on different platforms by rewriting each post to fit that particular platform. Utilize your cover photos to illustrate your brand personality and showcase some of your holiday products. Just like in all of your marketing efforts, you want to make sure your branding is consistent across all platforms.

Bold & Pop : Amp Up your Social Media for the Holidays

Set customer service standards:

Now that you have all the planning and preparations done, it is time to plan how you’ll handle any customer service inquiries you receive through social media. Many people will reach out to companies on social media to have an issue resolved and many expect a response within an hour. Having a system in place will help you respond to customers in a timely fashion without eating into too much of your busy schedule.

It’s easy to let your social media accounts suffer during the holidays while you’re busy focusing on all the different aspect of running your business during the busiest time of year but hopefully these tips will help you manage your accounts to take a little of the pressure off!

Bold & Pop : xo M

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How Twitter Chats Can Benefit Your Brand

Bold & Pop : How Twitter Chats Can Benefit Your Brand

So you’re on Twitter and you’re ready to take your account up a notch. Twitter chats are the perfect opportunity to take your account to the next level and get your brand out there. So we’re here to share with you not only how Twitter chats can be beneficial for your brand but some tips to help set you up for success.

First Things First, What is a Twitter Chat?

A Twitter chat is basically a conversation based around a specific hashtag. This is a live “event” at a set time that is usually moderated and focused on a general topic. Topics and the time of the chat are pre-determined so you can prepare a little and decide whether or not you’d like to participate.

Next up, How can they Benefit your Brand?

Twitter chats are a great forum for you to share and learn from your peers while also promoting your brand to potential customers. Some other great benefits?

Build Community:

When you participate in a Twitter chat, you can expect to increase your followers and community by providing valuable information.

Tip: Follow those participating in the chat either during or right after the chat! You can even add them to a Twitter list to build your community.

Build Authority:

Sharing valuable information during the chat showcases your expertise in your industry building trust with potential customers.

Tip: Get to know the host of your favorite chat and reach out to let them know you’d be interested in being a guest. This is a great way to really show your specific area of expertise.

Create Relationships:

This is an opportunity to demonstrate your knowledge to customers and industry peers. However, you can learn from others and form relationship during the chat. Retweet, respond, favorite, and follow people in the chat to show your interest and expertise. The more relationships you form during the chat, the more recognition you will receive.

Tip: Make sure to have your Twitter profile updated properly so when your new connections visit your profile, they’ll have all the correct information.

Stay Informed:

Not only are you able to share your knowledge, but you have a chance to learn from others during the chat.

Tip: If you find a tweet or piece of information useful, make sure to acknowledge it with a tweet, retweet, or favorite! This will help build your community and relationships.

Promote your Brand:

Just by participating in the chat, you are promoting your brand. However, if it’s relevant, you are welcome to mention your product and/or service if it applies to the chat.

Tip: Don’t overdo it though. You do not want to be seen as spamming the chat. This can hurt your chances of forming beneficial connections and building a stronger community.

Bold & Pop : How Twitter Chats Can Benefit Your Brand

Now that we’ve sold you on participating in a Twitter chat, you’ll need to find some to participate in. Try using this list to find some that are relevant to your brand. You’ll also want to use TweetChat to help you monitor the conversations using the chats hashtag. Trust us, it will make your life infinitely easier during chats!

Remember to use the Twitter chats specific hashtag on all your tweets for the chat. If you don’t include the hashtag, the other participants in that chat won’t see your tweets! But most importantly, be yourself and show your brand’s personality. Stay connected with participants in the chat and watch your community grow, grow, grow!

Bold & Pop : M xo

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