When you’re a musical recording artist, your career is constantly evolving and we were so excited to be apart of our client’s next phase with her updated branding and website design!
For the design, here were some of the key focuses for the design and functionality
Bright and colorful design that also feels worldly, feminine and luxury
Bringing a personal touch to showcase her not only as an artist but also individual
Integrate blogging component for writing posts and sharing vlogs
Bandsintown integration to highlight upcoming tour dates
Design that supports expansion so additional features down the road
For the branding, we went with bright jewel tones to bring rich colors to the design to capture the essence she was envisioning. Then we started on the logo designs that were meant to be simple in nature. By keeping things simple, the design will be versatile throughout the years as she continues to grow and evolve her personal brand. Here’s a look at the three initial concepts:
Concept 3 was the clear winner out of the concepts and during the design phase we added a touch of rose gold as well as adding “world” to the logo. We also created two color variations for different uses as well as finishing up the logo design with stamp styled secondary logo.
Once the branding was finalized we were off to the races on the website design! When it came to the graphics, we wanted to incorporate different polygon shapes to make the images even more interesting as well as using parallax scroll features on the banners. Here’s a look at how the homepage turned out:
For the about page, she really wanted to share more of her personal story and interests beyond her musical career. We also created a sliding feature to highlight different fun facts about her.
Another really important page was the blog. Instead of just having people land directly on the blog, we created a landing page to highlight the most recent posts, other important pages on her website, and more photos.
Some other features of the website include:
Music page that highlights her different albums and live video sessions
Tickets page to highlight upcoming tour dates with a Bandsintwon integration
Gallery to highlight latest photoshoot imagery for fans as well as press
We’re so excited how the project turned out and even more excited about how thrilled our client was!