The Bold & Pop team is feeling extra motivated to put on our gym clothes and sneakers after working with the super awesome co-founders at CrossFit Good Fortune! Steve and Bethany are extra passionate about CrossFit and even more passionate about sharing their love for it with others at their gym! They also have the cutest story on how they met and were inspired to start their own gym -- you need to check it out!
Being brand new, CrossFit Good Fortune came to us looking for help bringing their vision for their logo and website to life. They had some really awesome ideas for what they wanted and a color palette so we worked out the details in between to create something fabulous!
While working on the CrossFit Good Fortune project we were focused on taking a modern approach to the traditional symbol of good luck -- the elephant.
- Royal blue and teal color palette
- Clean lines and geometric approach
- Modern and functional website
Something we focused on while working on this project was creating a logo that was neither too masculine or feminine and instead something in the middle that would appeal to everyone. By focusing on creating clean lines and finding a balance between the color palette we were able to create something that aligned with the CrossFit brand as a whole with a little extra pop!