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#BoldBossTribe :: Laura Kyttanen

Bold & Pop :: #BoldBossTribe Feature with Entrepreneur and Lifestyle Blogger Laura Kyttanen

Laura Kyttanen | Entrepreneur & Lifestyle Blogger

Tell us your bold boss story!: 

I owe a lot of my inspiration for becoming an entrepreneur to my husband, Janne. When we first met I had been climbing the corporate ladder for almost a decade and truthfully everything was going really well! Yet, I had this feeling in the pit of my stomach that something was missing! 

One day the universe provided an opportunity for me and I decided it was my moment to make a change and I jumped blindly into the unknown. It took a lot of guts and courage but we all know the saying “magic happens outside of your comfort zone,” and wow is it true! 

I left my “safe” corporate job and moved to a new destination without a job in order to support my husband’s dreams. I figured I could take some down time in order to explore my own passions. Ironically, the down time never happened. The company I was working for asked me to consult on an amazing project involving a rebrand of their internal perfumery school. I was thrilled and immediately started my own consulting company and become an entrepreneur!

Three years later, my company has evolved and I have been lucky enough to find several passions along the way; including new mama, lifestyle blogger and multi-sensorial brand consultant

People often ask me what influenced this new career. The first would be the time I spent leading large scale changes in organizations. I became very good at communicating, branding and marketing the expectations in order to gain buy-in from people and move them towards the new vision. My first lesson was the importance of finding emotional connections. Being authentic in your messaging is key! 

Another influence has been based on my exposure to the flavor and fragrance industry where I learned so much about our senses. My curiosity grew and I started to learn how our senses work when making purchasing decisions. I started to realize that most brands do not capitalize enough on our senses so I saw a huge opportunity in the industry to change that.

Bold & Pop :: #BoldBossTribe Feature with Entrepreneur and Lifestyle Blogger Laura Kyttanen

We're all about bold boss moments, tell us about one of yours!: 

Currently I am working with an exciting new brand, pixsweet, who can turn any shape that matters to you into a 3d ice pop! Literally, you can taste the internet! It is a bold boss moment I am most proud of because I decided to work with my husband in a new capacity and had to overcome many challenges in order to do that. A decision that I am super happy about and actually feel has contributed to my confidence, creativity, and self-expression. He challenges me in ways I didn't think were possible and we have complementary skills which really helps with new perspective and innovation.

Bold & Pop :: #BoldBossTribe Feature with Entrepreneur and Lifestyle Blogger Laura Kyttanen

What advice or words of encouragement do you have for the Bold Boss Tribe?: 

Don’t let other people write your story and be sure to pay attention to and act upon your 6th sense. I spent too long living a life which would meet other people’s expectations and ignoring my inner gut. Funny enough there is even research that says your gut is best at making decisions. Today I spend time listening to my body and not acting solely based on logic or other’s opinions. And I am the happiest I have ever been. I hope I am a good example for my son and he feels empowered to live out his dreams!

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P.S. Exciting news! We launched a free #BoldBossTribe Facebook Group and would love for you to join us! Come on over!

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Laura Kyttanen Blog Refresh

Bold & Pop : Laura Kyttanen Squarespace Blog Refresh

We all know.. Being an entrepreneur is hectic but add awesome mom, blogger, and consultant on top of that and you get Laura Kyttanen! We’ve had the pleasure of working with Laura on her (and her equally awesome husband’s) latest venture Pixsweet’s social media. So when Laura came to us looking for some help sprucing up her blog, we were thrilled to dig in! While it wasn’t a total redesign, this is a perfect example how a few little adjustments can make a huge impact and we can’t wait to give you a peek at how it turned out!

Bold & Pop : Laura Kyttanen Squarespace Blog Refresh

The Project:

The Design:

Our main focus was on making some functionality adjustments she would like to help organize her posts based on the various topics she covers on the blog and highlight all her areas of expertise! But when it came to the design, Laura gave us all the freedom in the world. She shared some inspiration for the colors and we were ready to roll!

After all this discussion, we focused on updating the following:

  • Create a simple logo to provide a stronger brand identity
  • Categorize blog posts and update blog title if necessary
  • Create Work With Me page
  • Update Contact page
  • Update blog sidebar design
  • Add related posts feature to highlight other blogs visitors may like
  • Update SEO

From our discussion with Laura and knowing her for several months, we had a pretty good idea on colors and a design that she would love! Take a peek at how the branding turned out:

Bold & Pop : Laura Kyttanen Squarespace Blog Refresh
Bold & Pop : Laura Kyttanen Squarespace Blog Refresh
Bold & Pop : Laura Kyttanen Squarespace Blog Refresh

Laura is also a multi-sensory brand consultant so incorporating the senses was important to her as well. We accomplished this by helping Laura develop a fun tagline of “Giving you a taste of my life” as well as developing the following categories for her blog posts:

  • Explore: LA Living
  • Experience: Business Life
  • Nourish: Healthy Living
  • Nurture: Family
  • Go: Travel

Now that we had the branding and categories down, it was time to get designing and updating! We switched the template to Skye which was very similar to the template she was previously using but we thought it was a better option for her. There are so many great features in this template for bloggers including the option to turn on related posts, have a prominent author bio, and an interactive post navigation to name just a few! Take a look at how we helped Laura bring her blog to life:

Bold & Pop : Laura Kyttanen Squarespace Blog Refresh
Bold & Pop : Laura Kyttanen Squarespace Blog Refresh

See what we mean when we say little adjustments can make a big difference? We mainly added the simple logo, adjusted the colors on the site, and adjusted the font used on the design side. These design adjustment paired with the functionality adjustments will allow Laura to continue to grow her personal brand by highlighting her various areas of expertise in multiple ways and allow her visitors to get a complete taste of her life! If you’re looking for some inspiration from an amazing mom, blogger, and entrepreneur, then you have to check out Laura’s blog!

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