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Why You Need a Welcome Kit for Your Business

Bold & Pop : Why You Need a Welcome Kit for Your Business

Are you familiar with the term welcome kit? They've been making quite a splash throughout our network lately so we thought it was the perfect time to give you some details on what they are and why you should have one for your business. While 'welcome kit' is one of the latest terms, you might be familiar with some other references including media kit, starter kit, pricing guide... or in our case our Get Poppin' Kit -- you knew we had to add some B&P flair to our name right?! 🎉

No matter what you call it, welcome kits are all about providing basic information about you, your business, the services you offer, pricing and common questions. Depending on your business, the formatting and inclusions will vary, but the one thing that stays the same is it's all about providing addition information to potential clients or partnerships. You can either provide a downloadable link on your website (like us) so that people who visit your website easily have access to it or you can provide it to others as needed.

Answer Common Questions

Is your email inbox overflowing? It can be stressful getting your email down to inbox zero but we have good news, having a welcome kit can help with that! Depending on how you have yours set up, people will either have direct access or you can provide as necessary. While we definitely still suggest being personal and customizing all of your email communications, having a welcome kit can streamline the process. Instead of typing the same information for common questions over and over again, you can add a personal message and attach your welcome kit with further information for potential clients to review.

Attract Quality Leads

If you caught our blog on, "3 Reasons Why You Might Want to Add Your Prices to Your Website" this tip probably sounds pretty familiar and it also goes hand-in-hand with having a welcome kit. We're alllll about transparency at Bold & Pop and know everyone's time is previous, so by making service and pricing information easily available it allows potential clients to get further information and then decide if they'd like to connect with us or not. That way they can easily see if we offer the services they're looking for and if they're within budget. Doing so allows us to get right down to business when we engage in intro emails and calls and cuts back on any big surprises.

Worried you can't have a welcome kit because your prices vary? That's okay too! Since we offer a variety of packages (all of which can be customized) our prices vary a bit too, but we try to just include our base prices and mention that everything can be customized. And while we certainly suggest including pricing, it's not the end-all-be-all! You can create a welcome kit with basic information about you, your business, and some of your services without including prices. Think about what makes sense for your business and do that! You can compare welcome kits to resumes. There's plenty of tips out there for what you should include in yours and the design structure, but at the end of the day it's all about making sure it represents you best! 

Discuss your Process and Allow Clients to Prepare to Work with You

Another reason we're HUGE fans of welcome kits is because it better prepares our clients to work with us. This is definitely more applicable to service-based businesses, but having a welcome kit allows us to lay everything out. This allows us to discuss our processes for our social media, branding and web design packages so that our clients know what they'll need to have ready to go if they decide to work with us. As a client you're usually focused on hiring someone to take over your workload, but we do need your tools to get the job done. That means, branding assets, photos, and logins to name a few. By providing a detailed list of the things we'll need in advanced, our clients can get a jumpstart on getting their files organized. Which means we can hit the ground running when we kick off your project! Win, win for everyone!

Welcome kits are all about two main things -- informing your potential clients/partnerships and streamlining your processes. If you can nail both things your clients (and inbox) will thank you too! Looking for some inspiration for what you could include in your welcome kit? We're sharing ours below to give you some inspo. You can also check out media kit designs we worked on for Andrea O'Campo and Kavita Channe. That's right, we design them and can help you too!

P.S. Exciting news! We launched the free #GoingBold Facebook Group and would love for you to join us! Come on over!



Squarespace vs. Wordpress: Why We Choose Squarespace

Bold & Pop : Squarespace vs. Wordpress: Why We Choose Squarespace

By now you probably know we have a major crush on Squarespace. Our site and pretty much all our client websites have been built on Squarespace and we just think they are the bomb digs. We get it though. Squarespace isn’t the only awesome platform out there to build websites. Wordpress is also super popular and we’ve seen some gorgeous site built on Wordpress but here’s a look at why we choose Squarespace over Wordpress all day, every day.

Ease of Use

This is probably the number one reason we choose Squarespace and our clients love Squarespace. Their WYSIWYG (What You See is What You Get) structure gives you a live preview so you can see exactly what your site will look while you’re editing it. Their backend is also really easy to navigate and learn quickly so you can hop right in!

With Wordpress, there is much more of a learning curve. While uploading a template is pretty straightforward, anything else involves more steps. If you want to make edits, you need to do it in the backend then preview the changes on the site. If you want to make additional changes, you need to go back to the backend, make the edits, then preview again and so on. You don’t have the WYSIWYG option like you do with Squarespace.

While this may not seem like a huge deal, it does make a big difference when you are designing a website. Plus, after we create the design of a client website and train them on how to use the platform, they can easily make updates themselves if they want rather than having to contact us.

No Plugins

To add specific functions in Wordpress, you need to install plugins. Good thing: They have plugins for EVERYTHING. Bad thing: They need to be updated.

You are then posed with the question, Do I update them or not? If I don’t, the site will still function but might be a little slower or pose a security risk. If I do, parts of my site might crash or not work properly. Damned if you do, damned if you don’t. Ain’t nobody got time for that.

Squarespace requires ZERO updates or plugins. Templates already have the basic tools you need for your website which have been tested and updated by Squarespace’s development team. So unless you have changes to make to your website, there is little-to-no maintenance! And when you’re busy running your biz, that’s music to your ears!

Design Focused

We’re designers. Not developers. While we certainly add custom coding to our Squarespace websites a lot to get them just the way we want, you don’t need to know code to get a beautiful, modern site with Squarespace. Want to add a photo? You can easily add one in the exact spot you want without having to go into the source code like you would in Wordpress.

This way we can focus on what we are good at -- Creating beautifully designed websites and graphics to highlight your business in the best way possible!

Automatically Mobile and SEO Friendly

All of Squarespace’s templates are responsive so they automatically adjust for optimal viewing on mobile, tablet or desktop. They also have the option built right into the dashboard for you to view your site on mobile or tablet as well as desktop so you can easily see it right in the backend as you work on the website design!

This isn’t always the case with Wordpress. Before you purchase a template, you’ll need to make sure it is mobile-friendly.

For SEO, Squarespace allows you to edit your site title and description, add keywords to your headers (H1, H2, H3) and image alt tags. Squarespace also automatically provides a sitemap that you can submit to Google which also helps with your search ranking by allowing Google to crawl your website for keywords.

With Wordpress, you can do all the same but you need to install a plugin. While this plugin scans each page and will provide advice on how to improve your SEO, you still have a plugin.. Which as we already talked about can pose its own issues.

Bold & Pop : Squarespace vs. Wordpress: Why We Choose Squarespace

24/7 Support

Squarespace offers 24/7 support and while we’ve only used this a handful of times, it is nice to have the option if needed, especially for our clients. You can email 24/7 or do a live chat weekdays between 3am to 8pm EST so you know you’ll receive a timely response and help quickly!

Wordpress doesn’t really have a support team like Squarespace and while you can reach out to the template developers themselves, you may not get a timely response like you would with Squarespace.

Overall we’d say Squarespace just makes our lives as designers easier and the lives of our clients easier too! It’s all a personal preference but the less time you have to spend maintaining your website, the more time you have to do what you’re good at -- Running your biz!



Introducing Bold & Pop Freebies

Bold & Pop : Introducing Freebies

If you follow us on Instagram (if you don't yet, let's connect!) you may have caught our secret launch last week! Well, the secret is out! We launched a new part of our website called "freebies" that we're super excited about it and hope you will be too!

Our freebies are all about two things..

1.) Providing useful tools to help you get sh*t done

2.) Fun office swag -- because every girl boss needs a cute office!

And of course the best part is... they're free!

Bold & Pop : Introducing Freebies

So download 1, 2 or all of them because that's exactly why they're there! Be sure to also sign up for our newsletter below so you're the first to know when new freebies are uploaded too! You should probably head over there right now too because rumor has it we just uploaded some new picks!

xo A