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Branding and Website Design

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Ducks in a Row Branding Design

Bold & Pop : Ducks In A Row Events Logo Design

Sometimes we get the opportunity to work with local clients and actually meet them in person which is always a treat! That was the case when it came to Ducks in a Row Events, a Washington-based business!

They were in the process of changing their business name and needed a new look to go with their new name! We were more than happy to help make their vision a reality.

The Project:

The Design:

After meeting with the ladies behind Ducks in a Row Events and receiving their questionnaire, we knew they wanted something to reflect their new name a little more.

Here are the main things we focused on during their project:

  • Adding more bold colors to their brand

  • Incorporate some waves or swirls to give the illusion of movement

  • Create a brand that is both professional with a little fun twist

Bold & Pop : Ducks In A Row Events Logo Design

Once we received approval of the inspiration board, we got to work on their logo concepts. We played with the new colors as well as different duck silhouettes, wave effects, and fonts. Here’s a look at our initial logo concepts:

Bold & Pop : Ducks In A Row Events Logo Design

The ladies at Ducks in a Row Events really liked the duck and wave shape from concept 1 but wanted to see a few other options for the layout of the logo. Here’s what we came up with:

Bold & Pop : Ducks In A Row Events Logo Design

And just like that, they loved concept 3! Here’s the final logo:

 
Bold & Pop : Ducks In A Row Events Logo Design
 

Not only were we thrilled to work with some local Washington ladies but we were also so excited to help them transition into their new brand name and stage in business! We loved working with them and we especially love how the logo turned out!

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5 Steps to Figure Out Your Branding Style (Plus a FREE Workbook!)

Bold & Pop :: 5 Steps to Figure Out Your Branding Style (Plus a FREE Workbook!)

We’ve said it before and we’ll say it again, your brand is a wholeeee lot more than just your logo and brand colors. Yes, your brand is how you are distinguished from your competition which includes your logo but it’s also the feelings your brand evokes in your ideal audience.  Think of it this way, your face is your logo but your personality and values paired with your face is your brand. See where we’re going with this?

We get it though. It can be pretty overwhelming knowing where the heck to start when it comes to your brand. How in the world do you figure out your brand style???

While a designer can help you come up with some of this, there’s some homework you need to do ahead of time. Luckily we’re sharing a handy-dandy step-by-step process to help you get that crystal clear vision for your brand! (Don’t forget to download the workbook to go along with this blog!)

Step 1: Identify Your Ideal Audience

The first thing you need to do is identify who your ideal audience is. Without knowing who you are targeting, there’s no possible way to develop an effective brand. You’ll just be grasping at straws. (Don’t worry you’ll still infuse yourself into your brand as well!) Identifying your ideal audience is a little more than say women between 20-30 years old. You’ll want to develop as full of a profile as you can including their likes and interests, where they hang out, etc. If you’re not sure where to start with this, we have a fullllll step-by-step right here for ya!

Step 2: Identify Key Attributes You Want Your Brand to Reflect

Now that you have an idea of who your ideal audience is, it’s time to identify the key attributes YOU want the brand to reflect. While your brand is what attracts your ideal client, you still want it to reflect your values, personality, etc. This is how you want your brand to make people feel. The way you want people to describe your brand to others. These attributes will help lead the design of your logo, the colors you choose, the voice you use, etc. It boils right down to the heart of your brand.

To get started with identifying these attributes, ask yourself these questions:

  • What are at least 3 words you would like to describe your brand?

  • What types of designs are you attracted to?

  • What are the words you’d use to describe the designs you’re attracted to?

Once you identify how you want to describe your brand and what types of designs you’re attracted to, you can start to piece together the similarities. What attributes pull you in while also speaking to your ideal audience? What are the attributes you don’t like and want to avoid in your own brand? (Yes, finding what you don’t like is just as important!) Having a list of words, attributes, and emotions will help steer the rest of your brand development.

Step 3: Identify Your Design Aesthetic

Now that you know the attributes you want your brand to reflect, it’s time to translate those into visual design elements like your logo and website. So get out that list of words and attributes you’d like your brand to reflect because we’re getting ready to brainstorm!

With your list front and center, start different lists for each of these:

  • Colors you’re attracted to and that reflect the words on your list

  • Symbols you may be drawn to that also reflect the overall vibe you are going for

  • Design elements you liked about other brands that have similar attributes you are going for

Now that you have a better idea on some visual elements, it’s time to put together your inspiration board! This is where you solidify your colors, the typography you’d like to use (script vs. serif vs. san serif, etc.), as well as imagery to evokes the brand style you are going for. Seeing it all together will give you an idea if you need to make any changes to fit the overall vibe you’re doing for and if not, it will provide direction for the rest of your branding. We typically create our own inspiration boards but you can also create a Pinterest board that will give you the same idea.

Step 4: Develop Your Voice

While your visual elements may be what others use to identify your brand, your voice is what helps bring it to life. Remember when we mentioned before that your face is just your logo but your personality and values paired with your face is your brand? You bring out that personality through your brand’s voice. So again, get out that list of attributes as well as your inspiration board and start to really think about the type of voice your ideal client would respond to. Do you need a professional, sophisticated tone? Or can you be more playful and whimsy?

This is arguably the hardest piece of a brand to develop and may take a little practice and readjusting (it took us a little while to nail ours down too!). One of the easiest ways for us to determine our voice or a client’s voice is actually through social media posts. You can see a pretty immediate response from your audience (if you have social media accounts already started) and you can see what they respond to and what they don’t. So take your time with their piece… Practice makes perfect!

Step 5: Bring It All Together

And now it’s time to bring all of these pieces together into one happy little brand! You’ve determined your key attributes, you’ve developed your design aesthetic and you’re working on your voice. Now you need to finalize that logo. Take or source photos that articulate your branding style on your website, social media and other marketing materials. Develop the copy for your website and social media posts. It all comes together in this final step to create one cohesive, strong brand.

Make sure all your pieces come back to those key attributes and are reflecting your brand as well as speaking directly to your ideal client. This is how you’ll leave a lasting impression.

Don’t forget to sign up for access to the workbook to help you as you read (or reread) through this blog post! We want this to be an easy but still comprehensive process for you whether you have hired a designer or not!

P.S. Exciting news! We launched the free #GoingBold Facebook Group and would love for you to join us! Come on over!

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A Breath in Between Website Design

Bold & Pop : A Breath in Between Squarespace Mom Blog Website Design

We are so excited to share the brand new website we launched for our client A Breath in Between. Not only was our client smack dab in the middle of planning the launch for her new blog and business but she's also a busy mom of 4 young kids! As you can imagine, she has a lot on her plate so we were happy to jump in and lend some hands to help make her project a reality.

This project was a little different than some of our others because she was really focused on designing a website that would be easy for her to update herself as she further developed her content and business structure. Something we really love about Squarespace is that once we design the framework of our client websites, it has a really user-friendly back-end which makes it easy for our clients to swap photos and change the text. Which is always one of our clients’ fav features and it was really key for this project because there are still a lot of wheels turning for her biz. This way, we were able to create the structure and connect the back-end framework that will support all of the features she’ll be using when she launches all while she could focus on other aspects of the planning process. Talk about killing two birds with one stone!

The Project:

Bold & Pop : A Breath in Between Squarespace Mom Blog Website Design

The Design:

Caitlin already had a very clear vision for how she wanted her blog and website to be designed, complete with fonts, colors and the overall aesthetic, so our job was really to pull everything together.

Here are the main things we focused on during her project:

  • Create a website that is user-friendly and easy to update post-launch
  • Utilize selected color palette along with foil letters and secondary colors throughout
  • Integrate blog feature on website
  • Integrate scheduling and event applications that will allow customers to book a variety of services
Bold & Pop : A Breath in Between Squarespace Mom Blog Website Design

After we decided upon the main structure of the website we started to put the pieces together. Because Caitlin is going to launch her business and blog with a few different components, we wanted to design a homepage that was user-friendly and would easy to add upon as her business grows.

Bold & Pop : A Breath in Between Squarespace Mom Blog Website Design

The services for the business are still in development so for the design we went with something simple that would break up the different categories and make it easy for visitors to find just what they're looking for. She will be offering a variety of consulting services as well as workshops, support groups and local childcare so we also integrated an events calendar to make it easy to see when each service is available.

Bold & Pop : A Breath in Between Squarespace Mom Blog Website Design

Another big part of the website structure was sorting out a booking system that would make it easy for customers to book the variety of services that she'll be offering all in one place. Another thing we really love about Squarespace is how easy it is to integrate different features to give your website the functionality you need. For this project, Acuity was the tool for the job and it's awesome because not only is it easy to integrate, but they also have a partnership with the service so Squarespace members get to use it for no additional cost -- which is a pretty sweet deal if you ask us! Acuity is awesome because it allows you to create a variety of different kinds of appointments, as well as block off time in your schedule for other activities. Plus, it links directly to your digital calendar and also manages the payment information which cuts back on the back and forth between customers and keeps everything organized for you. Can you tell we're fans of the service? So versatile too for different types of businesses!

Bold & Pop : A Breath in Between Squarespace Mom Blog Website Design

Last but definitely not least, we designed the structure of the blog, which will house all of her content. For this design, we kept things simple and also designed a sidebar to highlight various aspects of her business.

Bold & Pop : A Breath in Between Squarespace Mom Blog Website Design

Being a part of this project was such a blast and we cannot wait until Caitlin launches her business and blog! Mom boss coming right at you! 

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Bold & Pop : Digging what you see? Let's Work Together! Branding and Web Design Package
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