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Why Your Business Needs a Blog

Bold & Pop : Why Your Business Needs a Blog

If you don’t yet have a blog for your business or if you’re not publishing posts consistently, you may want to reconsider. This is a great way to authentically connect with your target audience and while it may take some extra time to produce this content, incorporating a blog into your marketing strategy has serious benefits for your brand. Still not convinced? Let us break down the benefits for you.

Content to Share with your Audience

Easy peasy but this provides you content to share with your audience. We always suggest sharing your blog posts on all your social media accounts plus in your Facebook groups and in your newsletters if you have an email list. We like to share our posts and our clients’ posts on the day the blog is published. If you plan your content like we do, this helps keep you on track with posting on a regular schedule and it also gives you content to share with your audience throughout the week.

In that same idea, you can also recycle your blog posts. This means that you can reuse your older posts with your audience if they are evergreen posts (this is content that is timeless and stays relevant for readers). Filling our your content calendar has never been easier! Whooop! 

Drive Traffic to your Website

Having new content on your website on a regular basis means people have a reason to keep coming back. When you share this content with your audience whether it’s through social media, your email newsletter, or another form, this drives people back to your website thus increasing your web traffic which we all want, right?! 

Blogs are also typically the first thing to go “viral” for a brand and can really drive large amounts of traffic to your website. For example, our blog post on writing the perfect Instagram caption went viral on Pinterest and has continued to be one of our most popular pieces of content that is viewed on our site. While this doesn’t necessarily equal sales, it does help strengthen your brand awareness. It typically takes several times for a customer/client to see your brand for it to register with them and eventually lead to a sale. The more people to your website, the more people that know about your brand... and you never know who needs your product or service! 

Establish Expertise

This is one of the fastest ways to establish yourself as an expert in your industry! A blog provides you with your own platform to share your insights, tips, and expertise in one place. However, don’t just post blogs to post... You want to make sure you are writing with intention!

Your blog posts should always share something of value. So rather than just selling your products or services with your audience, you can share your insights and tips to give them something that will help them personally. This can include anything from:

  • Your tips/insight on industry trends or news

  • "How to" blog posts

  • Review of product

  • Share an inspirational story

  • Share a recent experience

  • Case studies

  • Share favorite tools or resources

Just make sure it is something of value and not overly self-serving. By being too promotional in your posts, you'll likely annoy your readers and have the opposite effect than desired. 


Think about this… how often does the content on your website change excluding your blog? Probably not all that often and the problem with that is search engines love fresh, unique content! This is why having a blog that you regularly update is so important for your SEO. We suggest posting at least once a week but the more often you post, the better! This gives search engines content to crawl and index ultimately improving your search engine results.

While you want to make sure your blog posts include keywords, don’t forget to also name the images you use in your blogs with keywords. The same goes for videos you use in your blog posts!

We get it though… coming up with topics and writing blog posts is time consuming and just one more thing for you to fit into your already busy schedule. If you ask us, this isn’t something your brand can afford not to do though! We first started posting once a week on our blog and have now increased to two per week (not including our #BoldBossTribe stories!) since we had seen such a benefit for our own brand.

Have you seen any benefits after you started blogging? Share them in the comments!

Bold & Pop : Co-founder Mallory Musante

P.S. Exciting news! We launched the free #GoingBold Facebook Group and would love for you to join us! Come on over!


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5 Entrepreneur & Career Resources that are Crushing it

Bold & Pop : 5 Entrepreneur & Career Resources that are Crushing It

Today we're sharing some of our absolute favorite entrepreneur and career blogs & resources that have made a serious difference for Bold & Pop along the way! We whole-hearted believe that as professionals in the same industry we're strongest when we work and learn together and we have mad support for all of the amazing people who are lucky and driven enough to be creating their own dream jobs!

So let's get to it! Here are 5 of our absolute favorite entrepreneur & career resources that we know you will love as much as we do!

The Nectar Collective

If you are an entrepreneur and aren't following The Nectar Collective yet.. Get to it! It's one of of our absolute favorites! Melyssa's tips and advice are so real and transparent and it's really hard to read her posts and not feel like you're talking to a good friend just giving it to you real. She also has a super awesome Facebook group Blog + Biz BFFs (that you can join if you sign up for this) , Twitter chat, and oh hiii she recently launched some kickass e-courses. Do yourself a favor and check her out! She's had such an impact on Bold & Pop and we know she'll get your inspiration mojo going!

The Everygirl

On top of being totally obsessed with their home tour and home decor section (definitely a guilty pleasure), The Everygirl's Career & Finance section boosts some really awesome articles! Some of our favorites are their career profiles. There's nothing we love more than reading about other ladies seriously kicking some butt! They hit ladies in alllll different industries too so it's really great to branch out and see the different passions of so many successful women. You go ladies!

Elle & Company

Another creative in the field that we really admire is Lauren from Elle & Company. Not only is her design work beautiful, but she's another one who it is killing it in the blog space! Something we really love about her blog is that she is so honest with her readers about the journey of her business and we love to feel like we have been right there with her as she has grown! We are also LOVING the second blog she recently launched called The Collaborative that features posts from other experts in the industry too. Between the two you have a dynamite combination!

By Regina

If you're looking to try new ideas for your business, By Regina has you covered! She's all about helping what she calls "infopreneurs" who are freelancers, coaches, and teachers -- anyone who wants to make a business out of sharing their knowledge. If you've ever thought of offering e-courses, e-books, in-person courses, or anything up that alley she is totally the girl to help you get there!

Career Contessa

And last (but definitely not least) is another one of our favorites Career Contessa. While not specifically targeted just for entrepreneurs, they offer some really great advice on building your career and other life topics that are totally important -- managing your money, life events, and wellness -- all that good stuff! They also include a lot of awesome articles from different women who share their experiences in their careers including the successes, struggles, and changes. It's an all around awesome platform and easy reading.

We hope you enjoyed our choices! Definitely check them out and share in the comments if you have any others you think we'd love!

Bold & Pop : xo A

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