Bold & Pop : Squarespace vs. Wix: How Do They Measure Up?

We've already shared our thoughts on why we choose Squarespace over Wordpress all day everyday but we’ve seen a lot of talk lately comparing Squarespace and Wix. I’m sure you can already guess we’d still pick Squarespace because we’re big fan girls.. And we have our reasons why! But since this seems to be a hot topic right now, we’re here to break down the pros and cons of both platforms for you to make the best decision for your brand. Let’s get to it!

Templates

When it comes to comparing Wix and Squarespace, I think this is the area that may be the biggest difference. Since both are template based platforms, choosing a template to customize to fit your brand will be your top priority.

The biggest differences lie in the number of templates each offers and changing templates at a later date. So let’s breakdown each of these two differences and compare the two platforms on each!

Number of templates: Wix has Squarespace beat on this front by the numbers. Squarespace has a little over 40 templates where Wix has something like 500 templates to choose from. Whoa is right! But here’s the thing… are more options always better? I know personally I get overwhelmed with too many options but other people love to have tons of options so this might come down to a personal preference.

Both platforms have professional looking templates but we prefer Squarespace’s templates and features. They simply appear more polished and modern to us. While there’s less templates to choose from on Squarespace, you can tell a lot of time has been put into creating each template making them better quality templates in our opinion.

Switching templates: So what happens when you’re looking to refresh or rebrand your website as you grow? This may require a new template. Squarespace allows you to change your template at any time without losing any of your site’s content. The only things that don't transfer over are the adjustments you made in your Style Editor or any custom coding you added in so make sure you save that before you switch!

To change templates in Wix, you need to build a new site. Your content won’t transfer over unfortunately. Because of this, it might be more difficult to grow with your website on Wix since adjustments are often made to websites as brands evolve.

Responsiveness

Your website's responsiveness is how it adjusts from various screen sizes including desktop sizes, tablets and mobile phones. Since a growing number of people (seriously like 40-50%) browse sites on their phones now, this is an extremely important aspect of your website you need to pay particular attention to.

All of Squarespace’s templates are automatically responsive. Some of the templates allow you to make adjustments to your mobile site in the Style Editor but for the most part this is very hands-off and you really don’t have to think of it too much. You will want to check your mobile site to make sure everything is laid out properly (text is with the correct image for example) but images, text, etc. will all be resized for optimal mobile viewing automatically. 

Wix templates aren’t necessarily responsive but you can create a mobile version of your website through their platform. It’s just not an automatic adjustment like Squarespace. However, because of this, you have a little more control over how your site will look on mobile since there’s a little more flexibility in the mobile design editor on Wix.

Customization

Each platform is template based so to really make your website fit your brand and feel unique you’ll want to have the ability to customize your templates. Wix is a true drag and drop program which allows you to place content anywhere on the site you’d like. Squarespace is similar but you are a little limited in where you can place certain content.

However, there are a few benefits that Squarespace has which mainly lies in their built-in features and integrations. They are rich and robust in this area making it seriously easy to customize and integrate other systems into your website.

One other area of customization is each platform’s coding abilities. This might not apply to everyone if you’re not familiar or comfortable with coding but each platform allows for embedded HTML. However, you have more limited coding abilities in Wix. If for whatever reason you want to add something that can’t be easily dragged and dropped and/or need to hire a designer, you/they may not be able to do what you’d like without that coding ability.

Pricing

I know most people, especially small businesses and startups, make decisions based off their budgets, meaning a lot of people choose the least expensive option. This is totally fine but make sure you’re comparing apples to apples and not apples to oranges!

Wix is generally less expensive but you don’t necessarily get the value you get with Squarespace. Squarespace offers unlimited bandwidth with all their plans while Wix only has a few plans offering unlimited bandwidth. This might not be a big deal to you now but it is something to consider for long-term growth. You also receive more features with Squarespace plans as well as 24/7 support (more on that next).

So this strictly might come down to your budget but keep your long-term growth in mind when comparing the plans on each platform.

Support

If you’re building or managing your website yourself, the support you receive from each platform will be important since, hey, if something doesn’t work and you can’t figure out the solution, you’re going to need support from someone that knows their stuff!

For the most part, Wix and Squarespace both have really great support. The main difference is Wix doesn’t have the live chat option that Squarespace does and Squarespace also has a 24/7 email response team. This means you’ll likely receive a quicker response from Squarespace, especially if it’s after hours.

And there you have it… The biggest selling points from each platform compared for you. While each has their benefits and downfalls, it really comes down to what fits best for you. We’ll always choose Squarespace but if you feel Wix is a better option for you then go for it! And if you’re undecided… Try them both! Wix is free to signup and Squarespace has a 14-day free trial. This way you can get a feel for both and make a decision from there! Whoop whoop! 

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