Bold & Pop : Soap Product Social Media Case Study

The Project:

  • Champagne Package

    • Ongoing campaign -- 7-month benchmark case study 

    • 1 platform strategy -- Instagram

Overview:

We worked with a home product that helps extends the life of bar soap on the following:

  • Developing content to increase engagement rates across platform

  • Supporting PR campaign and strategic messaging across Facebook

  • Styling lifestyle shots of product for Instagram account to use in conjunction with stock photos for a cohesive feed

  • Using social media to engage with businesses who could be good fits for wholesale program

  • Managing community management and social networking efforts

Sample of styled images

Strategies and Tactics:

  • Developed consistent social media content categories focused on driving key messaging. Categories include:

    • Bar soap stats: Interesting tidbits of information about bar soap and its history

    • Bar soap vs liquid soap: Why bar soap is often a safer choice for consumers as well as the environment

    • Cause education: HIghlight the products charity ties to help improve hand washing practices and access to soap in developing countries

    • Soap goo: What is it, why is it a problem and how the product can solve an issue you may have not thought about before

  • Provided brand styled images to mix with stock photos for cohesive Instagram feed highlighting the product, it’s uses and various relevant topics

Instagram feed prior to campaign:

Bold & Pop : Soap Product Social Media Case Study | Brand Styled | Styled Social Media Images

Instagram feed styled by B&P team:

Bold & Pop : Soap Product Social Media Case Study | Brand Styled | Styled Social Media Images

The Results:

Key campaign wins

  • Grew foundation of followers for account increasing followers by nearly 400 followers with a 403% increase in community growth

  • Increased post engagement by 316% to an average of 50 engagements per post

  • Created cohesive feed that has boosted awareness for account

  • Used social media engagement strategy as a way to build an audience and introduce brand to potential wholesale opportunities

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