Sometimes you don't need a complete website makeover and just a few updates will do! We've had the pleasure of working with Scott on several projects and when he was looking for a fresh new look for Santa Barbara Wedding DJs' website, we were more than happy to help! Here's a little peek inside the project!
We started by updating the content on the website. Scott has some other photos, videos and copy adjustments he wanted to make initially so that's where we began. After these updates, Scott wanted to know how we could update his site for a more modern, clean look. After seeing a few websites he sent over for inspiration, we focused on the following for his website:
- Changing the template to one that would allow us to separate the various sections on the homepage using an index
- Updating the color story and fonts used throughout the site
- Creating custom graphics to tie in new color story and fonts
- Optimize for SEO
For the updated color story, we used some of the imagery for inspiration. We also used a serif and san serif font combination to give a very clean and modern look. We think the combination of these two provides Santa Barbara Wedding DJs with a softer, more sophisticated feel which is ideal for most wedding clients. We incorporated both of these elements into the graphics we created including a custom slideshow on the homepage (one of our fav features!)
After we adjusted these two elements as well as changed the Squarespace template, we rearranged the content on the homepage into various index pages. This way we could break up all the content on the homepage visually by adding a soft cream color to every other section. This provides a visual break for users' eyes allowing them to more easily digest the information on the page.
Here's a look at how everything came together:
While we kept the updates simple, we think it had a big impact! The website portrays a new elegance while also showing the numerous services they offer in a unique and inviting way. We're really pleased with how these adjustments transformed the website completely. Head over to Santa Barbara Wedding DJs to explore the site more and if you ever need a DJ in the Santa Barbara area, you NEED to contact Scott! He will 150% make your event a blast!