Working with fellow lifestyle bloggers has always been a favorite of ours! Because the projects are usually very personal to our clients, it is always fun to design branding that really feels like home for them. Plus, being bloggers ourselves (did you know our Co-founder Anna has a lifestyle blog?) we always design blogs with user-experience at top of mind making sure the features function just how you need them to!
Our client Cristy came to us looking for a revamp of her blog Reinventing Cristy and we could not wait to help her! For her project, she was looking for giving a makeover to her branding and Squarespace blog.
Cristy really wanted to create a brand that was fun, had retro flair and a little bit of sparkle. To accomplish this, we got a lot of inspiration from old hotel signs, glamping decor, and marquee lights. Here's a peek at the inspiration board that set the tone for the project.
Now onto the logo! To capture a retro vibe we took on 3 different approaches that tied in our ideas from the inspiration board. Here's a look at the initial concepts:
From our initial concepts, Cristy decided the first concept was just the look she was after! So for the revisions we played with some different color options as well as trying foil options.
After the first set of revisions, she decided this version was the one for her!
Now onto the blog design! We kept the design clean and simple, while also incorporating her brand colors and key categories for the blog. We love building blogs on Squarespace because there is so much flexibility in terms of the layout and features, whether you'd like your website to look like a digital magazine or more of a traditional blog look. Take a peek at the final design of her blog below!