Bold & Pop : Pixsweet Social Media Campaign Case Study

The Project:

Overview:

Created and executed a social media strategy to increase awareness of the Pixsweet brand and their products, 3D ice pops and the platform behind them to create a popsicle in any shape you can imagine. The campaign was targeted on creating awareness to local Los Angeles audience through strategic content, social networking, and social media marketing.

  • Built social media strategy with strategic campaigns to increase awareness and engage audience
  • Provided weekly content calendars
  • Managed community management and social networking efforts
  • Managed influencer marketing campaign
  • Managed Facebook ads campaign to grow following and post reach

Strategy & Tactics: 

  • Developed consistent social media content and posting schedule focused on driving key Pixsweet messaging
  • Developed influencer marketing strategy to introduce Pixsweet to top social media influencers hosting events to further brand awareness with other influencers and larger brands
  • Designed custom social media graphics using mock-ups, Pixsweet branding, quote graphics and gifs
  • Planned and coordinated Instagram feed cohesion using event photos
  • Developed Facebook advertising campaign to expand reach and further brand awareness efforts
  • Actively monitored social media accounts for brand engagement, conversation, and mentions around Pixsweet as well as hashtags for events the brand participated in
  • Developed user-generated content strategy focused on monitoring mentions of brand, connecting and sharing consumer photos of pops and re-posting their content on Pixsweet’s account

Sample of user-generated content:

The Results:

Instagram

  • Increased Instagram followers by 157% adding 1k+ new followers
  • Increased weekly Instagram impressions by 300% to an average of 2.5k impressions per week
  • Increased weekly Instagram profile views by 245% to 250 views per week

Facebook

  • Increased Facebook page likes by 230% adding 1.3k+ new fans
  • Increased average weekly Facebook impressions by 525% to an average of 2.5k+ impressions
  • Increased weekly post engagement by 571% to 300 weekly engagements

Influencer Marketing Campaign

  • 4 influencer mentions confirmed during 1-month traditional campaign
    • Circus of Cakes (15.8k followers)
    • XoDayDreamers (33.6k followers)
    • Unforgettable Treats (72.9k followers)
    • Fatties Feed (41.3k followers)
  • Secured 2 influencers hosting events with larger brands to increase brand awareness
    • Rachel Pitzel (381k followers)
    • Celine Linarte (51.1k followers)
  • Assisted with leveraging Perez Hilton (157k followers) mention of brand from Instagram Stories
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