One of our favorite things ever? Getting to work with an awesome boss more than once! And we had the chance to do just that with Jordan Gill from Personalized Procedures recently when she wanted to refresh some of her branding elements. We first had the opportunity to work with Jordan when we helped build her website and helped create a logo for her podcast, Systems Saved Me. Now she was looking to change up her branding to incorporate a bit of a wine theme (umm, yes please! 🍷).
- Adjust some of her current brand colors to align with the wine theme
- Create some new branding elements she could use on landing pages and throughout her marketing and brand
- Create a style guide and some customized social branding templates for future use
Jordan already had a great brand and helping implement new elements was seriously exciting! For colors, we just deepened the current purple she had to be more of a wine color. We still kept some of the colors she was previously using but decided to break them up into primary and secondary colors for her with the primary being the new wine color, black, and white and the secondary colors being a light grey and sand color. Then we created some different branding backgrounds and accents to help provide a sophisticated, yet approachable vibe.
Take a peek at how we were able to accomplish this:
Not only was creating new branding for Jordan fun but we really love working with her so we couldn’t be happier with how all these elements turned out! For sure check out Personalized Procedures if you are ever in need of some help setting up systems for your biz (so you know, you can take that much needed vacay and not worry about your biz while you're on the beach!).