Bold & Pop : Outdoors Industry Social Media Case Study

The Project:

  • Champagne Package 

    • 4-month campaign

    • 3 platform strategy -- Facebook, Twitter, and Instagram

Overview:

The social media strategy was focused on the following:

  • Develop consistent content strategy that highlights the various uses of the product and increase awareness

  • Launch Facebook engagement campaign to increase reach of messaging on Facebook and drive traffic to website

  • Optimize use of content from brand athletes

Strategy & Tactics: 

  • Developed content and posting strategy focused on driving key messaging

  • Created styled images to highlight how to use the product and various uses

  • Coordinated Instagram takeovers with brand ambassadors including Olympic athletes

  • Integrated user-generated content from brand athletes into content strategy

  • Actively monitored social media accounts for brand engagement, conversation, and mentions

  • Developed Facebook engagement and website clicks advertising campaigns to expand reach and further brand awareness efforts

  • Optimized use of Instagram hashtags to increase reach of posts

The Results:

Community Growth & Engagement

  • Doubled organic Instagram followers

  • Tripled weekly reach of Facebook posts from a weekly average of 10k to 30k impressions

  • Tripled average weekly post engagements on Facebook from 100 to 300

Facebook Advertising Campaign:

  • Launched post engagement campaign to increase reach of Facebook posts. Campaign resulted in 33k+ impressions and 8.2k+ post engagements

  • Launched website clicks campaign to increase awareness for brand and increase web traffic. Campaign resulted in 123.7k+ impressions and 1k+ website clicks

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