Bold & Pop : New Instagram Story Features: What are they and how to use them for your biz

You know we love our Instagram Stories and last week we talked alllll about how they can be a serious game changer for your biz with 4 strategies to make the most of them. But it wouldn’t be Instagram if they weren’t constantly changing things up. By now you’ve likely heard the news or you’ve seen it on Instagram... Instagram Stories has a new polling feature! (Insert happy dance here! 💃🏼) But that’s not the only fun thing they launched! Don’t worry.. We got yo’ back and we’re spilling the details on all the new features and how they can help up your Insta Story game!

Interactive Poll

Alright, since everyone's talking about it let's jump in there... Instagram introduced their brand spankin’ new interactive polls for Instagram Stories and we are PUMPED for this! This allows you to ask your audience a question and they can simply tap on the response to easily tell you their thoughts in the two-option poll! To get your hands on this little baby:

  1. Open Instagram Stories and take a photo or video.
  2. Once you’ve taken your photo or video, go to the stickers tab and choose the poll sticker.
  3. Type in your question and the two responses you’d like you audience to choose from and voila, you’re done!

Once you’ve shared your poll, swipe up to open your views to see how people have voted. And if you're followers go back and re-watch, they can see the results of the poll too! 

 Photos from Instagram

Photos from Instagram

Bold & Pop : New Instagram Story Features: What are they and how to use them for your biz
Bold & Pop : New Instagram Story Features: What are they and how to use them for your biz

Can you imagine all the possibilities you can use this for to connect with your audience? You know we’re all about creating authentic connections and a lot of that starts by listening to your audience’s feedback. This will allow you to ask specific questions and make it as easy as humanly possible for your audience to answer you. Plus, this allows your audience to feel more connected to the brand by sharing their input creating a more loyal following for you! Score!

A few ways you can use it:

  • Compare product features/design. Example: Share a photo and ask which color they prefer. Red or white.
  • Ask for advice. Example: Do you like this nail color? Yay or nay.
  • Ask for feedback. Example: What topic would you rather read about on the blog? Social media tips or website design tips.
  • Relate to others. Example: Anyone else have this problem? I do or no, I don’t.

While this makes it insanely easy for your audience to interact with you, don’t forget about adding more personal messages and touches in your stories too! This new feature should just be one piece of your overall strategy to encourage easy and fun interaction!

Alignment Tool

If you’re perfectionists like us then not knowing whether you have your text or stickers centered will drive you crazy. But low and behold, we now have alignment lines! Yayyy! This is only for iOS right now but when you go to move your text or stickers, you’ll now notice blue lines appear to help you center and/or avoid putting your text or sticker anywhere that may get cut off for someone else watching your stories.

 Photos from Instagram

Photos from Instagram

Bold & Pop : New Instagram Story Features: What are they and how to use them for your biz

Color Match

Another tool for our fellow perfectionists! You’ll now notice that when you go to change the color of your text or the drawing tool there will be an eyedropper icon in the bottom left corner. You can use this to select any color FROM YOUR PHOTO! Yes, you read that right! So now instead of struggling to match a specific color, you can just use this tool to do it for you.

Can we just take a quick second to acknowledge the game changer this will be to keep branding consistent in your stories now?! Whoop! Whoop! This makes our little branding selves very happy. 

So what do you think? Will you be using these new features in your Instagram Stories?

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