Bold & Pop : Social Media Services Meal Delivery Service Influencer Marketing Case Study

The Project:

Overview:

The influencer marketing strategy focused on maximizing brand exposure locally in NYC. This was done by networking with local influencers, introducing them to the service, and encouraging them to share their experience with their social networks.

Strategy & Tactics: 

  • Development of Content Strategy

  • Community Management, Follower, and Engagement Strategy

  • Development of Influencer Marketing Program for Local NYC Food Influencers on Instagram

  • Brand Monitoring 

The Results:

  • Secured 9 NYC food influencers with combined following of 170,000+ Instagram followers

  • Developed hashtag campaign to promote corporate partnerships to drive interest and engage attendees of event

Bold & Pop : Banner
Bold & Pop : Diggin' What you See? Let's work together!
Name *
Name
Bold & Pop : Banner

Comment