Custom Social Media Instagram Engagement Campaign
Our team partnered with a NYC lifestyle blogger to develop a custom engagement strategy focused on community management and engagement. Our strategy was focused on both managing the client’s post comments as well as engaging with people commenting on her posts. Occasionally we targeted our social networking tactics through strategic hashtag monitoring for various events and campaigns. By successfully adopting the blogger’s voice, we were able to free up valuable time for her to focus on content creation and other tasks.
Strategies & Tactics:
- Managed and responded to 100+ comments per Instagram post
- Liked and commented on other users' posts that the blogger follows
- Monitored and engaged with targeted hashtags for specific events and campaigns
- Utilized our client questionnaire and researching past posts to effectively adopt blogger’s voice
- Adopted blogger’s unique engagement strategy of commenting on other user’s latest post prior to responding to their comment
Our main focus and goal was to take care of the time consuming task of responding to 100+ comments on the blogger’s posts each day so she could focus on content creation and other necessary tasks. This allowed her to maintain and grow her loyal follower base through effective and timely engagement while also being able to focus on other tasks to grow her blog.
- Increased Instagram followers by 42% with an increase of approximately 670 followers
- Increased weekly impressions by 47% with an increase of 2.5k+ additional weekly impressions
- Increased weekly profile views by 114% with an increase of 500+ additional weekly views
- Increased average weekly likes by 141% by over 1k+ new likes on photos
- Increased average weekly comments by 51% with an additional 140+ comments on photos
- Increased website clicks by 245%