Bold & Pop : LA Lifestyle Blogger :: Blog & Social Media Strategy Case Study

The Project:

Overview:

Laura Kyttanen is a multi-faceted entrepreneur and we’ve had the pleasure of working with her on several projects. First with her as the Director of Experience, Buzz, and Tastes on the social media strategy for Pixsweet and then when she was looking for some help with her personal lifestyle blog and social media accounts. Rather than managing these accounts for her, we provided our insight to build a blog and social media strategy to maximize her efforts to achieve her overall goal for her blog and personal brand.

Strategy & Tactics:

Through our audit, we evaluated Laura’s blog and all of her social media accounts to be able to identify what she’s currently doing that is working and what can be improved upon. She already had such a great start that our main priority was to help her connect all the facets of her personal brand as well as polishing up a few of her current strategies with detailed tips and training to maximize her accounts. Here's a look at some of the topics we covered in her audit and overall strategy we created for Laura:

Blog:

  • Defining a purpose and theme for the blog to tie all aspects of Laura’s brand together

  • Suggested adjustments to blog for easier navigation and use

    • Including different categories to use for various blog posts

    • Work with me page to highlight multi-sensorial brand consulting

    • Adjusting blog titles

  • SEO tips

  • Monetization tips for the blog

  • Blog topics and posting frequency suggestions

Social Media:

  • Creating content calendars and categories with suggested topics

  • Posting frequency per platform

  • Customizing social media content for each social media channel

  • Social networking strategy and techniques

  • Hashtag suggestions

  • Social media best practices and strategies for success

  • Social media visuals guide

  • Social media checklist of what to do daily, weekly, and monthly

  • Blog and social media analytics evaluation

Bold & Pop : LA Lifestyle Blogger :: Blog & Social Media Strategy Case Study
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