If you know anything about us, you know how much we LOVE Instagram. Creating unique, fun, colorful images is our jam and complete obsession (yes, we plan full Instagram photoshoots!). While Instagram is all about images for your brand, you can’t forget about the caption to go along with it! Here are a few things to keep in mind before your next Instagram post to help you get ALL the likes!
Add value to your picture
First and foremost, your image is going to grab someone’s attention while they are scrolling through Instagram. But what’s going to get them to stop and read your caption? Infusing your brand’s personality and voice is key. You need to have a strong point of view but keep it true to your brand! Your voice should be consistent and clear with each post.
Yes, grammar matters
No one is going to read your caption if it’s borderline illegible. Proper spelling, punctuation, capitalization and grammar actually matter to people and it makes it easier to read. It’s so basic but so important to remember for your brand. However, using relevant slang and abbreviations for Instagram is perfectly fine.. just don’t overdo it!
Humor and wit are encouraged
Cracking a joke or using a clever pun is a welcomed approach on Instagram. Instagram is the perfect platform to do this with to show your brand's personality and can help the likes roll in. Just make sure it actually works for your brand!
Don’t be afraid to use emojis but use them wisely
Similar to using humor in your posts, don’t be afraid to use emojis. Sometimes an emoji can say it all. Adding one or two to your caption can also help emphasis your point or be used as a creative form of punctuation. Just make sure to not overdo it and use them wisely!
Brevity isn’t a bad thing
Short and sweet is sometimes all you need. While there’s a time and place for long posts, sometimes all you need is a short post to get your point across. Plus, Instagram now cuts off post captions after 3 lines with a read “more” button so people scrolling through won't see you entire caption if it's too long.
This isn’t the end-all be-all of Instagram captions but we hope some of these (if not all!) are helpful for your next Instagram post! Now let's go get all those likes!
P.S. Keep the likes coming by creating awesome photos with our guide on how to make your Instagram shots a little bit prettier even if you're not a photog.