So you’ve made the big decision to rebrand.. YAY! Your branding is how people identify and define your business and we don’t have to tell you getting it right is important. But the big question a lot of people have when they come to us is how they should handle their social media during this rebrand so they don’t confuse their current followers and customers. Not to worry! We’ve got you covered with some tips on how to make the transition easy and seamless!
Do the Research
First things first, if you are changing your brand’s name at all, you will need to do a little research to find out if any of the social media handles are already taken. What’s worse than spending tons of time and money on rebranding if the name you want is already taken?!
But if you are 100% set on a name and the handle isn’t available, that doesn’t mean you have to scrap the name you want completely. You may be able to find a variation of the name that works for you (we do suggest keeping that variation consistent throughout your social media accounts though, especially Twitter and Instagram, so customers/clients can more easily find you across platforms). For example, if @boldandpop were already taken we could choose something similar like:
- @shopboldandpop (great option for an ecommerce biz!)
Not always ideal but you can make it work!
Give a Little Head’s Up
While most of us love a good surprise, it’s probably not the best idea to spring your new branding on your followers. Giving your social media followers a little sneak peek of your new brand is a great idea to let them know a change is coming! Whether it is a look at the new logo or a teaser on updated colors, this can help generate some buzz and pique your following’s curiosity leading up to the rebranding launch.
We suggest doing this in a few stages. First a sneak peek or two, then a reminder that the new brand will go live of this specific date, and then introduce the new branding completely.
Introduce the New Brand
The big moment has arrived! All your new branding is ready for the world to see! If there is a story behind the rebrand, this is your chance to share it with your followers and community. What is the new brand all about? What do the changes mean for your customers/clients? This is your opportunity to really connect with your community and answer any questions they may have about the new brand.
While you’ll want to share all the promotional content you’ve created for the new brand on your social media outlets with your current following, don’t rule out paid promotion either. Not only will this help get your new branding in front of your community to remind them of the change but this can also help get your new branding out beyond your following.
Update All Social Media Accounts
This goes hand in hand with introducing the new brand and kind of goes without saying but you’ll need to update all your social media accounts with your new branding. This includes:
- Change over social media handles and page names (these may need to be done in advance of the launch to secure names and allow enough time for approval by Facebook)
- Update every bio on each platform to reflect your new brand
- Update profile and cover images
It may be a good idea to make note of the former brand name in your bios for a period of time too. This can help avoid any confusion if followers didn’t see your rebranding announcements.
Keep On Keeping On
At the risk of sounding completely obvious, after you’ve introduced your new brand, keeping following your social media strategy to help promote your brand. Being active is the best way to get your brand out there and in front of your target audience.
While the plan will vary for every business and rebranding can be a long and stressful process, we hope these tips can help put your mind at ease a little.
Now raise your hand if you’re ready for a rebranding launch?! 🙋🏼