Bold & Pop : How to Make the Most of Your Instagram Photoshoots for Your Small Biz or Blog

It’s no secret how much we love our Instagram photoshoots for both ourselves and our clients! Not only because it allows us to tap into our creativity in a different way but it’s also a lifesaver when it comes to content creation. It saves us a lot of valuable time when creating our weekly content calendars since we already have a bank to pull from so we don’t have to take all the photos during that time and it also helps spark post ideas! Win win, right?

But one question we get over and over again when we tell people that we shoot all our content and some of our clients is, “How do you do full photoshoots in your apartments without them all looking the exact same?” Well I’m here answering that exact question for you today!


While we love a nice crisp white background for photos, having different backgrounds is a really easy way to give some variety to your photos. Definitely grab a white piece of poster board to have on hand but you might want to consider also picking up:

Colored poster board

Marble contact paper for a faux marble countertop


Wood (Table, cutting board, piece of wood you have cut, etc.)


Props are your best friend… trust us! These are key to getting your images consistent with your branding and help bring your photos to life. We’ve been doing this for a minute so we’ve amassed quite a few props between the two of us over the last few years. But you can start with purchasing a few here and there that you know you’ll use regularly and make sure to also take inventory of things you already have laying around your house! Sometimes I’ll use my plants as a background, a hat as a prop, or even a cutting board as a background! Using what you already have will help save you some moola but if you know us, you know we love a good deal so 99.9999% of our props are purchased from TJ Maxx, HomeGoods, the dollar bin in Target, and Michaels.

Here are a few ideas of props you might want to pick up or look for around the house:

Poster board



Pencils, pens


File folders

Drink stirrers



Tassel banners




Mini champagne bottles




Blank notecards

Quote printables

Ribbon/Washi tape

Fresh fruit


Photo Styling Variations

Just like we love a good white background, we also love a good flatlay butttttt if you only have flatlays your account may start to look repetitive. Adding a variety of photo styles will help spice that up! Here are a few of our favorite types of layouts:

We try our best to have some photos with our hands in them holding something, use different angles so it’s not always an overhead view, and of course, the usual flatlay. We also sprinkle in the professional photos we have of the two of us too! This mix seems to give us a great variety on our grid to keep things interesting.

Our Process:

  1. Plan the type of photos you need, aka a shot list. We like to brainstorm the type of photos we need ahead of time. This helps spark our creativity and gives a starting place for our photoshoots.

  2. Find somewhere to set up with good lighting. We love A LOT of natural light (lighting is key to quality photos) so I set up on my dinning room table which has a big glass sliding door on one side and 2 large windows on the other. I pull all the blinds wide open so I can let allllll the natural light in! If you don’t have good natural lighting or you only have time to shoot at night, you can also grab some professional lighting on Amazon at a pretty good price.

  3. Gather your props. I like to pull all my props out so I can easily see what I’m working with (sometimes I forget what I have if it’s not right in front of me). This turns my apartment into a colorful little disaster but it’s so helpful to have them all out!

  4. Consult your shot list and shoot away. Now it’s time to get those creative juices flowing! Consult your shot list and then find some props you think might work. Play around with the layout of the props, backgrounds, etc. until you get it just the way you want. Sometimes I don’t realize something isn’t working until I take a peak at it on screen so make sure you’re also looking back at the photos to see what you like best. This is the fun part so make sure you’re having fun!

  5. Edit. We have a whole other post to walk you through that baby!

And there you have it! This is pretty much the whole process we go through to get cohesive but different types of photos for both ourselves and our clients! Have a question or need help with you own photos? Shoot us a message!

P.S. Exciting news! We launched the free #GoingBold Facebook Group and would love for you to join us! Come on over!