Tell us your bold boss story!:
Our names are Shelly Jackson and Callie Cullum and we run a full-service branding studio called The Look & The Feel based in Atlanta, GA and San Diego, CA. At our business, we provide design, coaching, content, and strategy for creative and adventurous business owners and organizations.
We started The Look & The Feel because we believe that both branding and running a business should be fun, rewarding, challenging, and inspiring. Drawing from our personal experiences starting our own company, we aim to help other entrepreneurs feel proud of their brand, inspired by their story, and confident in their work.
We've been working together since 2013 when we first met in the San Francisco Bay Area while working at an arts nonprofit. We came together in early 2017 to establish The Look & The Feel, after we realized that, with our powers combined, we could provide more robust branding, design, and strategy services to businesses.
After living with chronic pain from spinal injuries (that's a story for ya!) we both were eager to start our own businesses and work for ourselves so that we can prioritize our own care and wellness. Now, we work with other emerging and established entrepreneurs to help them feel more confident, capable, and happy doing the work they put out into the world.
We're all about bold boss moments, tell us about one of yours!:
Something interesting, and conversation-worthy, is how we both broke our spines when we were younger. Yeah, I know—totally bizarre! Living with chronic pain has taught us how to prioritize caring for ourselves, and it’s compelled us to be more aware of how we choose to spend our time and energy. We’ve realized that we can work for ourselves and that the work is hard, but we have the freedom to choose how we work and in what way. This lesson is the best gift we’ve gained from being entrepreneurs, and it’s at the core of the work we bring into the world.
What advice or words of encouragement do you have for the #GoingBold community?:
Our shared experiences of living with chronic pain for much of our lives have taught us that, more than anything, you have to value and honor your own personal wellbeing because you're the only one who is responsible for your own self-care.
P.S. The Look & The Feel ladies have a special free downloads for you:
Shelly and Callie put together two freebies that they think will be helpful for your business too! If you’re looking to align your brand voice and visuals this one is for you! Or if you’re looking to feel better about the work you’re doing then this one may be for you.