Tell us your bold boss story!:
I've always loved photography -- since I was about 12 (when I got into it for the somewhat ridiculous reason that my good friend's cool older cousin was -- but the bug really stuck). I like telling stories of who and WHY people are. I've always been drawn to portraiture, and trying to capture something essential about a person or family in a photo. I did my degree in college in history, another love of mine, but when I've sat down to think about it, the telling of people's stories is really the common thread.
I always kept up my photography hobby, and when my middle child was about a year old, and I was home with him and his older brother, I noticed more and more people were asking me to take their photo for their holiday card, or a headshot for LinkedIn, and I realized that this could be a business that would help support my family that I was already passionate and knowledgeable about, and that could grow as my kids grew and became more independent, still allowing me to be there for the moments I wanted to be there for.
We're all about bold boss moments, tell us about one of yours!:
I frequently find that female clients -- whether they are teens or grown women, are often especially shy in front of the camera and have a lot of negative self-talk about how they look. My biggest achievement in this job is when I get to show them the back of the camera and they are surprised at how much they like how they look, and I can tell it boosts their confidence, whether they're going out for a job, embarking on a post high school adventure, starting dating again after a rough break-up, or figuring out who they are as a mom with a newly born baby, or just needed an update but were dreading having to show the world that time had marched on since the last time they'd been photographed professionally. As a one-woman company, it's also a huge confidence boost for me that I'm sending happy clients out into the world who will help spread the word about my business.
What advice or words of encouragement do you have for the #GoingBold community?:
Don't be afraid to re-evaluate if something isn't working for you and your business, even if it's something that is "supposed" to work. Last year I changed my business model from the much-vaunted in-person sales model to an all-inclusive digital model, and it has proven to be a much better fit for my own family's needs as well as for my clients, and as a result my business is doing much better than ever before. I was SO nervous about making a change because I had read so many other photographers who said that IPS was the One True Way, and I had drunk that kool-aid, but deep down I knew it wasn't working -- for me OR my clients, and I was so glad to be able to make the decision to try something else for a while to see if it worked any better -- it's one of the best parts of being your own boss!