The Project:
Champagne Package + Influencer Marketing
Ongoing campaign -- 2 year benchmark case study
3 platform strategy -- Facebook, Twitter, and Instagram
Overview:
The social media strategy for our fitness industry client is focused on the following:
Developing consistent content strategy that highlights the diversity of product
Introduce product to lifestyle audience outside of fitness industry
Develop influencer relationships through takeovers and brand partnerships
Manage community management and social networking efforts
Integrate user-generated content into social media efforts
Sample of styled images + integration of user-generated content
Strategy & Tactics:
Developed consistent social media content and posting schedule focused on driving key messaging
Developed influencer marketing strategy to introduce product to top social media influencers to further brand awareness
Developed Instagram Stories takeover program inviting a variety of influencers to take over the client's account for the day and share a look into their days
Styled lifestyle images of product for social media channels
Developed Facebook advertising campaign to expand reach and further brand awareness efforts
Actively monitored social media accounts for brand engagement, conversation, and mentions
Developed user-generated content strategy focused on monitoring mentions of brand, connecting and sharing consumer photos
The Results:
Key Instagram Wins
Increased Instagram followers by 219% adding 6.9k+ new followers
Increased weekly Instagram impressions by 850% to an average of 10.6k+ impressions per week
Increased user-generated content submissions by 860% to an average of 85 mentions of the brand each week
Key Facebook Wins
Increased post engagements by 1200% from an average of 49 weekly engagements to 850+ weekly engagements
Increased weekly impressions of posts by 320% to an average of 8k+ impressions
Increased community by 117% to 8.5k+ Facebook fans
Influencer Marketing
Secured 18 Instagram takeovers with variety of influencers. Influencers took over Instagram account for the day and shared a look behind their training, daily activities, how they use the product, and healthy living tips.
Launched Instagram giveaway takeover campaign with a writer from The Simpsons and author of new book. Author curated several photos throughout day to highlight his life as a writer and runner and we concluded the takeover with a giveaway with signed copies of the book.
Sample of influencer Instagram Takeovers
