Today we are SO excited to share the launch of Kacia Fitzgerald's new logo and website! Talk about MOTIVATION! Kacia has busted her booty building her business Fit Foundation and her story has all sorts of inspirational vibes. Seriously, just following her on Facebook will add some spark to your day! So you can bet when she was looking for some help with her branding and designing a website we were jumping for joy at the chance of helping her out!
We were SO excited to work on the design of this project because even after our initial meeting we just knew our style and aesthetic was totally on the same page! It was so exciting to be a part of this project too because up until this point Kacia has built her entire business over the last few years without ever having a logo or a website. So it was really special to be along for this step and to make sure her branding and website were everything she's been dreaming of!
When we started with the design for the inspiration board we wanted to create something that was girly and colorful but also approachable. Kacia has such a bright and fun personality and we wanted to make sure that stood out when you looked at her logo and website.
Once we nailed down the colors, patterns and font selection we were off to the races on the logo designs! We created two logos, one as a primary for Fit Foundation and then one for her personal accounts which she also uses for her business. Onto concepts! Here's a look at what we started with!
From the concepts, Kacia and her awesome business partner in crime, Seena, knew just which options were right on the money and we finished up the designs with a few tweaks!
After nailing down the logo we were onto the next exciting part of the project... designing the website!
After meeting with Kacia and Seena and discussing the project, here were some of the key goals and must-haves for the website:
- Creative simple and user-friendly website
- Launch blog component
- Include testimonials from clients
- Integrate contact feature through Vcita
- Integrate Wufoo forms
Keeping these must-haves in mind, we laid out the website and brought Kacia's new branding to life!
We may be biased (ok we totally are) but we LOVE how the website turned out. Bringing out the color palette and highlighting Kacia's personality throughout the graphics and text was such a fun process. Kacia has such a passion for her business and her team and it showed at every stage of the project. 😊
Once the website was tied up with a sparkly new bow, we finished up the project with fresh new Facebook covers for her accounts!
We are SO happy with how the project turned out and we just LOVED working with Kacia and Seena -- seriously they were just the best! So without further ado, check out the new website for yourself and take a peek at the challenges she offers and learn more about the Fit Foundation family!