Sometimes we get the opportunity to work with local clients and actually meet them in person which is always a treat! That was the case when it came to Ducks in a Row Events, a Washington-based business!
They were in the process of changing their business name and needed a new look to go with their new name! We were more than happy to help make their vision a reality.
After meeting with the ladies behind Ducks in a Row Events and receiving their questionnaire, we knew they wanted something to reflect their new name a little more.
Here are the main things we focused on during their project:
Adding more bold colors to their brand
Incorporate some waves or swirls to give the illusion of movement
Create a brand that is both professional with a little fun twist
Once we received approval of the inspiration board, we got to work on their logo concepts. We played with the new colors as well as different duck silhouettes, wave effects, and fonts. Here’s a look at our initial logo concepts:
The ladies at Ducks in a Row Events really liked the duck and wave shape from concept 1 but wanted to see a few other options for the layout of the logo. Here’s what we came up with:
And just like that, they loved concept 3! Here’s the final logo:
Not only were we thrilled to work with some local Washington ladies but we were also so excited to help them transition into their new brand name and stage in business! We loved working with them and we especially love how the logo turned out!