You've come to know and love us for our bright and colorful style but what happens when we have a client that has a different aesthetic? Well it's our job to fully embody our client's vibe and make sure their website not only functions properly but also showcases the look and feel of their brand! So when the guys at Deck Savers came to us, that's exactly what we did.
They already had a website that hasn't been updated in a while and they were looking to move to a platform that they could more easily manage themselves, making Squarespace the perfect fit. We came up with a design plan to develop something clean, modern, and most importantly masculine. Here's a look at what we focused on for their design:
- Keep their current logo and integrate colors from the logo into the design
- Integrate a masculine font similar to the logo
- Highlight their team and services
- Incorporate a custom form for free estimates that also has a photo upload option
- Make the website easy to update in the future
Brian and James already had a ton of photos for us to use for the website which made highlighting their work extremely easy. We used them for everything from banners and graphics to pull everything together. Take a peek at how it came together:
Along with photos of their finished decks, they also had a lot of before and after photos to share. We put these in a gallery but when adding the before and after text under all the photos, we noticed it was crowded and overwhelming. Our solution to this was to code the text to popup on a colored overlay when visitors hover over the photo. This way we could highlight the photos as the main focus but the text is still there so visitors know what they are looking at.
The biggest transformation came from using a clean white background on the site so the large photos and graphics could speak for themselves and highlight the quality work they provide. We also made sure to add key CTAs throughout the website to provide a seamless, user-friendly experience.
If you're in the Connecticut area looking for deck refinishing and restoration, make sure to give these guys a call!