Bold & Pop : Beauty & Hair Industry Social Media and Influencer Marketing Case Study

The Project:


The influencer marketing strategy for CharlieCurls is focused on the following:

  • Develop influencer marketing campaign to increase brand awareness
  • Manage influencer communications including outreach and follow-up
  • Maximize reach of influencer generated-content

Strategy & Tactics: 

  • Developed #CharlieCurlsHair influencer marketing campaign to introduce product to top social media influencers to further brand awareness
  • Crafted custom pitches and managed outreach to targeted lifestyle, beauty, and mom bloggers and influencers
  • Provided campaign details and guidelines for influencers and handled all follow-up efforts throughout campaign
  • Organized all influencer mentions for future use for client

The Results:

Influencer Marketing

  • Confirmed 35 influencer partnerships for brand within 1st month of campaign including lifestyle, beauty, and mom bloggers & influencers

Sample of influencer Mentions:

@velvetandsequins Instagram Mention.jpg
@ahappimesslife Instagram Mention.jpg
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