Viewing entries in
#GoingBold

Comment

#GoingBold :: Shelly Jackson and Callie Cullum of The Look & The Feel

Bold & Pop :: #GoingBold Feature with Shelly Jackson and Callie Cullum of The Look & The Feel
Bold & Pop :: #GoingBold Feature with Shelly Jackson and Callie Cullum of The Look & The Feel

Our names are Shelly Jackson and Callie Cullum and we run a full-service branding studio called The Look & The Feel based in Atlanta, GA and San Diego, CA. At our business, we provide design, coaching, content, and strategy for creative and adventurous business owners and organizations.

We started The Look & The Feel because we believe that both branding and running a business should be fun, rewarding, challenging, and inspiring. Drawing from our personal experiences starting our own company, we aim to help other entrepreneurs feel proud of their brand, inspired by their story, and confident in their work.

We've been working together since 2013 when we first met in the San Francisco Bay Area while working at an arts nonprofit. We came together in early 2017 to establish The Look & The Feel, after we realized that, with our powers combined, we could provide more robust branding, design, and strategy services to businesses.

After living with chronic pain from spinal injuries (that's a story for ya!) we both were eager to start our own businesses and work for ourselves so that we can prioritize our own care and wellness. Now, we work with other emerging and established entrepreneurs to help them feel more confident, capable, and happy doing the work they put out into the world.

Bold & Pop :: #GoingBold Feature with Shelly Jackson and Callie Cullum of The Look & The Feel

We're all about bold boss moments, tell us about one of yours!: 

Something interesting, and conversation-worthy, is how we both broke our spines when we were younger. Yeah, I know—totally bizarre! Living with chronic pain has taught us how to prioritize caring for ourselves, and it’s compelled us to be more aware of how we choose to spend our time and energy. We’ve realized that we can work for ourselves and that the work is hard, but we have the freedom to choose how we work and in what way. This lesson is the best gift we’ve gained from being entrepreneurs, and it’s at the core of the work we bring into the world.

What advice or words of encouragement do you have for the #GoingBold community?: 

Our shared experiences of living with chronic pain for much of our lives have taught us that, more than anything, you have to value and honor your own personal wellbeing because you're the only one who is responsible for your own self-care.

P.S. The Look & The Feel ladies have a special free downloads for you:

Shelly and Callie put together two freebies that they think will be helpful for your business too! If you’re looking to align your brand voice and visuals this one is for you! Or if you’re looking to feel better about the work you’re doing then this one may be for you.

Website | Facebook | Instagram | Pinterest

Have an awesome bold boss story of your own? We want to hear from you! Check out the dets and submit your story for consideration.

P.S. Exciting news! We launched the free #GoingBold Facebook Group and would love for you to join us! Come on over!

Comment

Comment

#GoingBold :: Author Kate Fann

Bold & Pop : #GoingBold Feature with Author Kate Fann
Bold & Pop : #GoingBold Feature with Author Kate Fann

Tell us your bold boss story!: 

Above all, I am an author. I have been working on creating stories for over ten years, but have yet to publish my work yet. I jumped head-first into creating my author brand online a little less than a year ago. I was finally ready to take the plunge and make my dream happen! I had been working a full-time job at home but the hours started to become too demanding. I was also a full-time work at home mom. It was all too much. I decided to quit my job and become a freelancer. I did this last September and since then I have been taking jobs as a ghostwriter and content writer. That's how I make my income for now until I become published and start selling my work. Now, I run my author business where I blog about my journey and provide tips to my readers. I also promote my freelance work. 

What most inspired me to really take the plunge into becoming published was my son. He was born in November 2017 and I want to set a great example for him. I want him to know that if he has a dream, he should strive for that, whatever it is. I need to live by this in my own life! So, that's why I got started!

We're all about bold boss moments, tell us about one of yours!: 

 I created my own website by myself. I am not technically savvy in that sense. I was intimidated about creating my own website. I didn't have the funds to hire someone. Plus, I wanted to make it into something authentic to me. So, I created it! I did use some great tools and watched quite a few YouTube tutorials. In the end, I created a website I am so proud of. I look at it and can't believe I did that myself.

Bold & Pop : #GoingBold Feature with Author Kate Fann

What advice or words of encouragement do you have for the #GoingBold community?: 

Don't let anyone hold you back from pursuing your goals. There will be people that bring negativity to your ideas. You don't need those people. You don't need to listen to them. We should never deviate from our dreams because of other people. Find people who will support your dreams. We can literally do anything we set our minds to. So go out there and do it! You'll only regret it if you don't try.

Website | Instagram | Twitter | Pinterest

Have an awesome bold boss story of your own? We want to hear from you! Check out the dets and submit your story for consideration.

P.S. Exciting news! We launched the free #GoingBold Facebook Group and would love for you to join us! Come on over!

Comment

Comment

#GoingBold :: Mira Whiting of Mira Whiting Photography

Bold & Pop : #GoingBold feature with Mira Whiting of Mira Whiting Photography
Bold & Pop : #GoingBold feature with Mira Whiting of Mira Whiting Photography
Bold & Pop : #GoingBold feature with Mira Whiting of Mira Whiting Photography

Tell us your bold boss story!: 

I've always loved photography -- since I was about 12 (when I got into it for the somewhat ridiculous reason that my good friend's cool older cousin was -- but the bug really stuck). I like telling stories of who and WHY people are. I've always been drawn to portraiture, and trying to capture something essential about a person or family in a photo. I did my degree in college in history, another love of mine, but when I've sat down to think about it, the telling of people's stories is really the common thread. 

I always kept up my photography hobby, and when my middle child was about a year old, and I was home with him and his older brother, I noticed more and more people were asking me to take their photo for their holiday card, or a headshot for LinkedIn, and I realized that this could be a business that would help support my family that I was already passionate and knowledgeable about, and that could grow as my kids grew and became more independent, still allowing me to be there for the moments I wanted to be there for.

We're all about bold boss moments, tell us about one of yours!: 

 I frequently find that female clients -- whether they are teens or grown women, are often especially shy in front of the camera and have a lot of negative self-talk about how they look. My biggest achievement in this job is when I get to show them the back of the camera and they are surprised at how much they like how they look, and I can tell it boosts their confidence, whether they're going out for a job, embarking on a post high school adventure, starting dating again after a rough break-up, or figuring out who they are as a mom with a newly born baby, or just needed an update but were dreading having to show the world that time had marched on since the last time they'd been photographed professionally. As a one-woman company, it's also a huge confidence boost for me that I'm sending happy clients out into the world who will help spread the word about my business.

Bold & Pop : #GoingBold feature with Mira Whiting of Mira Whiting Photography
Bold & Pop : #GoingBold feature with Mira Whiting of Mira Whiting Photography

What advice or words of encouragement do you have for the #GoingBold community?: 

Don't be afraid to re-evaluate if something isn't working for you and your business, even if it's something that is "supposed" to work. Last year I changed my business model from the much-vaunted in-person sales model to an all-inclusive digital model, and it has proven to be a much better fit for my own family's needs as well as for my clients, and as a result my business is doing much better than ever before. I was SO nervous about making a change because I had read so many other photographers who said that IPS was the One True Way, and I had drunk that kool-aid, but deep down I knew it wasn't working -- for me OR my clients, and I was so glad to be able to make the decision to try something else for a while to see if it worked any better -- it's one of the best parts of being your own boss!

Website | Facebook | Instagram

Have an awesome bold boss story of your own? We want to hear from you! Check out the dets and submit your story for consideration.

P.S. Exciting news! We launched a free #GoingBold Facebook Group and would love for you to join us! Come on over!

Comment