Tell us your bold boss story!
Truth be told, I never really envisioned myself as a business owner, the opportunity more just landed on my lap. It all started the day I decided to quit my 6-year marketing job to travel the US on a 3-month cross-country road trip with my now-husband. It was the trip of a lifetime and something I will forever cherish. Throughout our 3-month journey, I met so many amazing small business owners and realized there was a major need to help small businesses with marketing... something I had never experienced before since I was more focused on entertainment marketing vs. small businesses.
Once home, I connected with small businesses locally and saw they also had the same marketing needs as the owners I met along our trip. Ding Ding! The opportunity to start my marketing business suddenly became crystal clear. Once I saw the opportunity to help small businesses it was easy for me to make the next move and launch my business... I mean, what did I have to lose!
We're all about bold boss moments, tell us about one of yours!
Over the last 3 years, I've been lucky enough to hire a team of unbelievably talented young women. From interns to assistants to project managers each person has added something special to the Creative TK Brand. A big bold boss moment for me was learning that their experience working for my brand was getting them into full-time dream jobs!!! This realization makes me feel so proud that through my business efforts I have been able to provide real opportunities for amazing people.
What advice or words of encouragement do you have for the Bold Boss Tribe?
Be authentic and true to what you believe. When I first started Creative TK I got feedback telling me my brand was too playful and wouldn't be taken seriously. Unfortunately, this was advice I took and over the next year I truly struggled to find my voice and feel confident about my business. Once I realized people loved my style and liked hearing from me, I decided to stick to what I know and show my personality. Needless to say, my brand had a major makeover!