Bold & Pop : #BoldBossTribe feature with Stefanie Johnson of SwapIt
Bold & Pop : #BoldBossTribe feature with Stefanie Johnson of SwapIt

Tell us your bold boss story!: 

I have always wanted to start a business - it's in my family’s blood. But nothing ever inspired me to take the plunge until I struggled with my clothing and simultaneously learned about the growing problem of textiles in landfills. I was growing in my career--becoming a more prominent staff member who had to look put together, being photographed more, and just wanting to look my new part--but I wasn’t able to put together a wardrobe that was accomplishing my goals. It felt like my clothing was holding me back, instead of propelling me forward. 

During that same time I was in a greening fellowship program learning about everything environmental. The big thing that stood out to me was trash and landfills. It felt like such an easy problem to fix. So I combined the two main problems that had been weighing on me: trash and style. I decided I wanted to stop textiles, especially clothing, from ending up in landfills. 

Bold & Pop : #BoldBossTribe feature with Stefanie Johnson of SwapIt
Bold & Pop : #BoldBossTribe feature with Stefanie Johnson of SwapIt

Traditional shopping does not work anymore. It does not solve the problem of what to wear; instead it just adds more clutter to your closet and makes you spend additional time figuring out how to match up your new items with the clothing you already own. 

Second-hand shopping is even harder for people. Thrift stores are overcrowded and hard to look through. They are all about the thrill of the hunt or finding a designer item that you could never afford first-hand. Unless someone enjoys that type of shopping, they aren’t going to do it. And there is no other way to purchase second-hand clothing. 

So I created one.

SwapIt offers a full service solution to “what do I wear?”, offering full outfits, style tips, and personalized attention, but through the use of second-hand clothing and a personal stylist. We are creating a circular clothing economy that not only helps the average woman get better use out of her existing wardrobe, but also helps save the environment by keeping clothing out of landfills.

Not only does SwapIt take the guesswork out of thrift store shopping, but we add an upscale feel to our store through decor, the space itself, and personal styling services. We are creating a second-hand shopping experience that appeals to a wider range of people, thus encouraging women to help the environment while getting help shopping smarter all while gaining more confidence through the process.

We're all about bold boss moments, tell us about one of yours!: 

SwapIt started as an in home service, but I wanted to test the idea of a store. I found a place to hold a pop up. I put one post on a facebook group for moms and we sold out in 3 days with just one post. Granted it was only 8 tickets, but they were all sold to people I had never met before. After that I knew I had something and opened a store front just 2 months later and we are still going one year later.

Swapit-Store-14.JPGBold & Pop : #BoldBossTribe feature with Stefanie Johnson of SwapIt

What advice or words of encouragement do you have for the Bold Boss Tribe?: 

Keeping pushing the limit.

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Have an awesome bold boss story of your own? We want to hear from you! Check out the dets and submit your story for consideration.

P.S. Exciting news! We launched the free #GoingBold Facebook Group and would love for you to join us! Come on over!