#BoldBossTribe :: Naomi Mdudu Founder of The Lifestyle Edit
#BoldBossTribe :: Naomi Mdudu Founder of The Lifestyle Edit
#BoldBossTribe :: Naomi Mdudu Founder of The Lifestyle Edit

Tell us your bold boss story!: 

The Lifestyle Edit was born because I wanted to create a platform that firstly, celebrates the incredibly dynamic female founders and executives that make things happen behind the scenes at the many businesses we all know and love. But more importantly, I wanted to create a space where these women could talk candidly about their journeys and share actionable advice that our community can take away and immediately put into action.

Looking back, entrepreneurship was always in the cards for me but when I decided to take the leap, there was nowhere for me to turn. At the time, there were fantastic resources for women in the fashion realm – but when it came to unpacking the careers of prominent women and talking in-depth about the factors that had influenced their life choices – I couldn’t find anything out there. I wanted to know how these women navigated the professional realm but I also wanted to know how their approach to wellness and both physical and mental health feeds into that. I wanted to read stories that were honest and that reflected some of my life experiences.

Starting a business is scary and it can often feel isolating. The Lifestyle Edit was always designed to circumvent that by creating a community of women going through the same journey but from a wide range of different life stages, all rooting and supporting one another.

It’s funny because we’re often called a modern professional self-help destination but we’re not about being preachy or prescriptive at all. Our mission is to use these stories as a vehicle to share different lessons women have learned along the way.

We're all about bold boss moments, tell us about one of yours!: 

One of the most rewarding things for me has been servicing our community. It was always my mission to create a platform that lifts women up and helps them navigate through entrepreneurship. Reading their emails about how a story has sparked them to leave their 9 to 5s and go full-time with their side hustle or has helped them take their business to the next level is something I’ll never tire of…

What advice or words of encouragement do you have for the Bold Boss Tribe?: 

Wow, where to start? I could be here all day but first things first, it’s so important to do your research. Ask yourself why you’re starting your business. Is there a real need for it? What gap in the market are you trying to plug and what kind of resources will you need to get it off the ground? It sounds obvious but it’s one of the things people don’t do enough when it comes to starting something of their own. Working through these sorts of questions in your mind before taking the plunge will show you whether your idea is worth taking the risk for and will also help focus your thinking if it is.

It’s also so important to get financially prepared too. As a rule, I’d say aim to have at least six months worth of savings put to one side before leaving your job. That amount should be enough to cover all of your bills and living costs and will take the pressure off in those initial months when you’re still finding your feet.

#BoldBossTribe :: Naomi Mdudu Founder of The Lifestyle Edit

Be prepared to roll your sleeves up and put the hard work in. For at least the first year of any business, you should be prepared to work long hours, on weekends and more often than not, without paying yourself. In the beginning it will be challenging but if you really invest, you’re bound to see the rewards. Stay positive, work hard consistently and it will happen.

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P.S. Exciting news! We launched a free #BoldBossTribe Facebook Group and would love for you to join us! Come on over!

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