Tell us your bold boss story!:
I owe a lot of my inspiration for becoming an entrepreneur to my husband, Janne. When we first met I had been climbing the corporate ladder for almost a decade and truthfully everything was going really well! Yet, I had this feeling in the pit of my stomach that something was missing!
One day the universe provided an opportunity for me and I decided it was my moment to make a change and I jumped blindly into the unknown. It took a lot of guts and courage but we all know the saying “magic happens outside of your comfort zone,” and wow is it true!
I left my “safe” corporate job and moved to a new destination without a job in order to support my husband’s dreams. I figured I could take some down time in order to explore my own passions. Ironically, the down time never happened. The company I was working for asked me to consult on an amazing project involving a rebrand of their internal perfumery school. I was thrilled and immediately started my own consulting company and become an entrepreneur!
Three years later, my company has evolved and I have been lucky enough to find several passions along the way; including new mama, lifestyle blogger and multi-sensorial brand consultant.
People often ask me what influenced this new career. The first would be the time I spent leading large scale changes in organizations. I became very good at communicating, branding and marketing the expectations in order to gain buy-in from people and move them towards the new vision. My first lesson was the importance of finding emotional connections. Being authentic in your messaging is key!
Another influence has been based on my exposure to the flavor and fragrance industry where I learned so much about our senses. My curiosity grew and I started to learn how our senses work when making purchasing decisions. I started to realize that most brands do not capitalize enough on our senses so I saw a huge opportunity in the industry to change that.
We're all about bold boss moments, tell us about one of yours!:
Currently I am working with an exciting new brand, pixsweet, who can turn any shape that matters to you into a 3d ice pop! Literally, you can taste the internet! It is a bold boss moment I am most proud of because I decided to work with my husband in a new capacity and had to overcome many challenges in order to do that. A decision that I am super happy about and actually feel has contributed to my confidence, creativity, and self-expression. He challenges me in ways I didn't think were possible and we have complementary skills which really helps with new perspective and innovation.
What advice or words of encouragement do you have for the Bold Boss Tribe?:
Don’t let other people write your story and be sure to pay attention to and act upon your 6th sense. I spent too long living a life which would meet other people’s expectations and ignoring my inner gut. Funny enough there is even research that says your gut is best at making decisions. Today I spend time listening to my body and not acting solely based on logic or other’s opinions. And I am the happiest I have ever been. I hope I am a good example for my son and he feels empowered to live out his dreams!
P.S. Exciting news! We launched a free #BoldBossTribe Facebook Group and would love for you to join us! Come on over!