Tell us your bold boss story!:
In 2015 I quit my corporate job to pursue entrepreneurship. I started a marketing consulting company called Klimb Creative with the purpose of providing small businesses with marketing consulting, social media management and website design. The company quickly grew. I had the opportunity to work with numerous companies within a variety of industries: technology, nonprofit, home improvement, physical therapy, insurance, etc. What inspired me the most during my first year in business was discovering how many small businesses craved marketing solutions and one-on-one consulting. Finding my true passion and knowing it was making a difference in a business gave me a new appreciation for every dollar I truly earned. Because at the end of the day, it wasn't about the money, it was about fulfilling a deep desire to make a difference. I felt more proud of the $300 I earned from helping a nonprofit with a flier than when I worked at my corporate job creating the same type of flier.
In 2016, I began working with a technology and cybersecurity company on their marketing and branding needs. Our relationship quickly grew. We discovered that many of their IT clients were asking about marketing, social media and websites. After many conversations and meetings, we came to the conclusion that there would be great growth opportunities for Klimb Creative to have a more formal relationship with ASK (the technology company). So in 2018, Klimb Creative rebranded to Elevate Marketing Co. We added two business partners and hired our first full-time employee, Victoria Simmons (our social media and marketing manager).
We're all about bold boss moments, tell us about one of yours!:
Developing a mentorship-type relationship with my interns. I never wanted to come across as a hard boss. I wanted to equip the next generation with what I've learned along the way. I didn't want to be a babysitter but wanted to help my interns take ownership of what they were doing. One of my biggest bold boss moments has been training my interns and hearing their feedback on what they are learning. My other BIG bold boss moments have be 1) quitting my day job to start a business with 2 clients under my belt. 2) coming to the realization that I can do this alone and that it's time to grow the business FOR REAL and turn Klimb Creative into a more concrete, legit business. 2017 made me stop, look back and say "whoa."
What advice or words of encouragement do you have for the Bold Boss Tribe?:
We hear this all the time, but never forget your why. We are hit daily with 1800 different distractions and are pulled in one too many directions. Stay focused on why you do what you do. My other piece of advice is not to get too caught up in the "hustle hard" mentality. Of course, we work hard (really hard) and sometimes we have to put in the long hours to meet deadlines, but don't forget to about self-care. Ask for help when you need it. Delegate when there just isn't enough time. Find your business buddy who can walk through this business journey alongside you. Put people and resources in your path to help you from burning out.
P.S. Exciting news! We launched a free #BoldBossTribe Facebook Group and would love for you to join us! Come on over!