Bold & Pop : Blog Content Marketing Strategy Case Study

Having a blog is an important part of a brand’s content marketing strategy. It helps showcase your expertise, provides valuable content for your social media channels, and helps greatly improve your site’s SEO.

However, finding the time to blog on a regular basis is often difficult for brands. It’s one of the first pieces in the marketing strategy to get pushed to the back burner. And that’s where we come in!

We research and write blog content for various brands based off their specific target audience. This allows them to have all the benefits of a content strategy without having to do the research or write the posts themselves, freeing up time for them to focus on what they’re good at while we focus on what we’re good at!

The Project:

The Details:

After chatting with each brand about their overall goals, topic ideas, and target audience, we create a content calendar based off the frequency of posts. This includes:

  • A sample blog title

  • Topic intro

  • Key points for the overall topic

Here’s an example of what a content calendar would look like:

May 10, 2018: 5 Things to Do With Your Dog This Summer: You’re always out and about during the summer but you don’t always want to leave you dog behind. In this post we’ll provide a list of 5 things to do with your dog over the summer so they can enjoy this time of year too.

  • Dog meet-ups

  • Dog-friendly beaches

  • Take a class together -- doggy yoga or other local offerings

  • Make a frozen treat -- or get one locally if available

  • Take a hike or go camping

May 24, 2018: How to Keep your Dog Safe during Summer Holidays: While most of us look forward to holiday weekends, sometimes they can be stressful for our dogs. This post will detail tips for keeping your pets safe and happy during holiday weekend travel and activities.

  • Packing essentials for weekend travel

  • Tips for traveling with pets

  • How to ease your pets nerves from fireworks

June 7, 2018: How to Get the Perfect Photo of Your Pet: Keeping your dog’s attention for a photo isn’t always easy. They often look away or just won’t sit still. This post will provide a few tips to make it easier to get that perfect snap.

  • Try taking your photo after giving your dog exercise or going on a long walk

  • Make sure they can see your face or have someone stand behind you

  • Put a squeaky toy or treat right above the camera

Check out a few of the blog posts we’ve written for clients:

Bold & Pop : Blog Content Marketing Strategy Case Study
Bold & Pop : Blog Content Marketing Strategy Case Study
Bold & Pop : Blog Content Marketing Strategy Case Study
Bold & Pop : Blog Content Marketing Strategy Case Study
Bold & Pop : Blog Content Marketing Strategy Case Study
Bold & Pop : Blog Content Marketing Strategy Case Study
Bold & Pop : Banner
Bold & Pop : Diggin' what you see? Let's work together!
Name *
Name
Bold & Pop : Banner

Comment