Bold & Pop : Beauty Product Social Media Case Study

The Project:

  • Champagne Package

    • Ongoing campaign -- 3-month benchmark case study 

    • 1 platform strategy -- Facebook

Overview:

The social media strategy for our beauty product client has been focused on the following:

  • Developing content to increase engagement rates across platform

  • Supporting PR campaign and strategic messaging across Facebook

  • Launching targeted Facebook advertising campaigns to support efforts

  • Streamlining imagery used on platform for brand consistency

  • Managing community management and social networking efforts

  • Integrating user-generated content into social media efforts (when available)

Strategies and Tactics:

  • Developed consistent social media content categories focused on driving key messaging. Categories include:

    • Naturally Bright: Focused on highlighting natural ingredients used in the teeth whitening kit and professional at-home results that can be achieved.

    • Reasons to Smile: Highlighting different reasons people have to smile and encouraging them to put their whitest smile forward.

    • Smile with Angie: Focused on showcasing supermodel and actress as spokesperson and support for brand

    • Time to Smile: Highlighting branded quotes to make followers smile and inspire them to share with others.

    • Stain Control: Educating people of stain-causing foods and drinks they may enjoy and how to combat the issue with the teeth whitening kit

    • Whiten at Home: Focused on showing people they can get professional teeth whitening results with product at home instead of going to dentist
  • Created custom branded graphics and styled lifestyle imagery for Facebook posts

  • Launched Facebook post engagement advertising campaign to expand reach of posts

  • Launched Countdown to Evine campaign to promote Evine appearance with Spokeperson, supermodel and and actress Angie, including giveaway for fans

Sample of styled images + custom graphics

 The Results:

Key campaign wins

  • Increased weekly post engagement rates by 1,900% from an average of 130 weekly engagements to 2.6k weekly engagements

  • Helped reverse downward trend of community growth to positive trend. Prior to campaign, page was losing more followers than adding on monthly basis. Page is now seeing positive growth and has increased by 600+ followers.

  • Launched Countdown to Evine campaign to promote Evine appearance with spokesperson including a giveaway. Campaign received 17k+ impressions, 6.5k post engagements and 350+ entries 

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