The influencer marketing strategy focused on maximizing brand exposure of Ash&Willow through partnerships with various fashion and lifestyle bloggers. This was done by networking with influencers in the fashion industry, introducing them to the brand, and encouraging them to share how they styled selected jewelry and accessory pieces with their social networks.
Strategy & Tactics:
Development of Influencer Marketing Program for fashion and lifestyle influencers on Instagram
Negotiated terms for collaborations
Secured influencer partnerships with a collective following of 324,000+ Instagram followers sharing over 32 posts with Ash&Willow products.