The holidays are right around the corner so if you haven’t quite thought about how you’re going to handle your social media during the busiest time of the year, don’t fret! We’re here to share some of our top tips on how you can amp up your social media and making it as easy as possible so you can focus on running your biz.
Not only do you want to decide on what promotions or sales you want to hold ahead of time, but you’ll want to prepare your visuals as well. This can be one of the most time consuming pieces of preparing for holiday promotions so you want to make sure you don’t leave these until the last minute. If you need a little help creating your graphics, try Canva.
Writing and scheduling your posts ahead of time will help save you a ton of time later so you’ll be able to focusing on running your business. Creating a content calendar outlining what you’d like to post each day on each platform will help you visualize your week or month of content then you can easily schedule it! To schedule your posts, we like to schedule our Facebook posts right through Facebook and we use Tweetdeck for Twitter.
Create a consistent experience:
Coordinate your posts and your graphics to be consistent across all your platforms. Don’t be afraid to cross-promote on different platforms by rewriting each post to fit that particular platform. Utilize your cover photos to illustrate your brand personality and showcase some of your holiday products. Just like in all of your marketing efforts, you want to make sure your branding is consistent across all platforms.
Set customer service standards:
Now that you have all the planning and preparations done, it is time to plan how you’ll handle any customer service inquiries you receive through social media. Many people will reach out to companies on social media to have an issue resolved and many expect a response within an hour. Having a system in place will help you respond to customers in a timely fashion without eating into too much of your busy schedule.
It’s easy to let your social media accounts suffer during the holidays while you’re busy focusing on all the different aspect of running your business during the busiest time of year but hopefully these tips will help you manage your accounts to take a little of the pressure off!