The Project:

Overview:

Created and executed a social media strategy to increase awareness of activities and engagement for Action for Healthy Kids. Campaign was focused on increasing awareness of non-profit programs, webinars, fundraising and volunteer opportunities. We also led strategy for their annual Every Kid Healthy Week which partners with schools across the country to promote healthy eating and active lifestyles for students.

  • Built social media strategy with strategic campaigns to increase awareness and engage audience

  • Provided weekly content calendars

  • Managed community management and social networking efforts

  • Managed #EveryKidHealthy Week social media campaign 

Strategy & Tactics: 

  • Create strategic content to increase engagement and communities on Facebook and Twitter
  • Highlight national and local events, resources, webinars, and volunteer opportunities.

  • Promote and increase website traffic through content marketing and Facebook advertising campaign 

The Results:

Community Growth:

  • Increased organic Facebook fans to 26,681 Facebook fans (Starting 25,205)

  • Increased organic Twitter followers 7,207 (Starting 6,783)

Social Campaign :: #EveryKidHealthyWeek campaign

  • Campaign received 260+ contributors sharing about the campaign

  • Campaign had a total audience of 1.7 million+ on Facebook and Twitter

  • Campaign received over 2.6 million+ impressions on Facebook and Twitter

Bold & Pop : Diggin' What you see? Let's Work Together!
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