We’re not sure who gets more excited about their website launches, our clients or us! It’s even better when you want to purchase every single thing on their site as you build it! Today we’re celebrating the launch of Dorset & Pond’s website started by Alicia Sands Tiberio and Amie Cafiero. With over 20 years of interior design experience, they’ve come together to help others create homes they love through a curated marketplace of beautiful furniture and decor. Tap the blog link in our bio to check out the full details.
The ladies wanted to keep the website simple, clean and easy to navigate while highlighting their products and expertise.
Use neutral color palette throughout with clean aesthetic
Categorize furniture by rooms to easily navigate and decor by type of product
Highlight products while also showcasing interior design expertise and services
Allow for free shipping and handling on all products
To highlight both the types of products they offer and their custom interior design services, we took advantage of giving clear call-to-actions throughout the homepage. We also alternated the information on the homepage banner slideshow. By doing so we were able to create a design tat is multi-functional in messaging without confusing visitors. We also created a featured products section on the homepage so that they can easily swap those out and call attention to specific products.
Because they offer but products and services, we decided to create an about page that highlighted both so people could get all of the information without having to bounce back and forth from different pages. We added each section in the navigation and then depending on if they click “About”, “Portfolio” or “Work with us” the page directs them to that portion of the page. By doing so, users also still have the option to scroll up and down to learn more about all that the business offers and also see their portfolio. We also utilized a lightbox option on their portfolio so that users can click on the images to see enlarged versions.
Next up, the ecommerce component! Their inventory was pretty extensive with over 200 SKUs so we decided the best way to organize it would be by breaking it into two main categories + sub categories. We decided to break it up by furniture and decor and then each have their own sub categories. Here’s a look at how the shop page looks for one of the page sections. Users also have the option to toggle between other sub categories on the lefthand side of the shop.
Within the product pages we also integrated a product suggestion option to suggest other products that people might also be interested in.
When you click on the options in the suggested products they pop up in a quick view to let people see more information on the product without redirecting the pages.
We’re so excited for the ladies on their next venture and after finishing this project we pretty much want to totally redecorate our apartments. #WebDesignerProbs haha!