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How to Book Social Media Clients

Bold & Pop : How to Book Social Media Clients

There’s a lot of different things that go into booking social media clients whether you’ve been doing it for 10 years like us or are just starting out! Today we’re breaking down what we think is the most important and what has helped us secure new business throughout our careers.

Showcase that you Know your Stuff!

First things first, you need to be ready to show people that you know what you’re talking about! There are so many ways to do this but since you’re trying to get hired for a job in the online world let’s talk about some of the key ways you can show people your expertise there.

Social Media Accounts

What better way to show that you know about social media than seeing you in action! Plus, hiiii it’s your own brand so it’s a great opportunity to showcase that you understand the importance of branding, brand voice and creating content that catches your ideal client’s attention. Your social media accounts are also an amazingggg place to give tips and tricks about the industry to people who could benefit from them or who are interested in hiring you. The more free advice you give away the better, in my opinion! Because each tip is an opportunity to show that you GET it! Another opportunity for your ideal client to go, “I need to hire them to do my social” or for you to make meaningful connections with others. Don’t worry about giving too much away either because the reality of it is, most clients are hiring you for your expertise and because they don’t want to do it themselves or don’t have the time for it. I’ve also heard conversation from some saying, “I’m too busy working on my clients’ social media to work on mine” and #realtalk I think it’s a poor excuse. I get where the point is coming from but if you aren’t taking advantage of your own advice and skills then it’s a missed opportunity in terms of new business.

Content Marketing

Okay, so this starts with the content you’re posting on social media and it links up with your blog, email marketing, opt-in content, and Youtube channel (if that’s your thing). Content marketing is one step further to reallyyyy show that you get your ish and you have a lot more characters to explain than just social media captions. One of the best things you can do to increase visibility and improve your SEO through search is to write a blog on your website and then share it allll over the place! How do we know? Because currently, 60% of our web traffic comes from content marketing from our blog — hey that may have even been how you found this post! Content marketing is the gift that keeps giving when you dedicate time to it and another amazing way to show potential clients allll of the knowledge you have.

Portfolio

Having your portfolio accessible on your website or ready to send out if a potential client inquires is critical! People want to know not only can you walk the walk but you have case studies and examples of your work to back it up! Now, you don’t have to highlight everyyyyy account you’ve ever worked on and they also don’t have to be super long. The key is to have a solid batch of case studies that showcase the versatility of your work, what you did on each project and how your efforts performed. If you need some help on the portfolio side we have a whole blog post dedicated to this topic that will walk you through the process step-by-step.

Get Your Face in front of Potential Clients

Okay, so you’ve nailed down how you’re showcasing that you know your stuff, but how do you actually get in front of people so that they know about you?

Using Social Media for Networking

Get your booty networking on social media! Facebook groups and networking on Instagram are two of our absolute favorites. Since you work in social media, you already know that successful social media strategies are built on building relationships and your new business strategy should be no different. One of the ways we signed many of the first clients we had on our own were from connections we made in Facebook Groups. And we’re not talking the posts of people just asking for recs for social media pros or website designers… although those don’t hurt either. A lot of our clients and people who are in our #GoingBold community are people who we shared our advice on one of their posts and just had genuine conversations. Yes, it takes some time but when you’re willing to just help people out with a thing here or there or share your insight it goes a long way in building your credibility. And 6 months down the road when someone is in need of someone, they’ll likely remember that you gave them some solid advice.

Another thing that is huge for us is engaging with others on Instagram. You’ve heard us preach on the topic of engagement a time or two because we know how important it is! There’s a difference between having 15k followers and having 15k followers who really care about your content, as well as having a solid group of people who you regularly engage with. Posting your content and ghosting just isn’t a strategy that’s going to bring home the bacon. If you want to increase visibility of your brand, get in front of your ideal clients, and for new people to actually see your content, then you need to get out there and have a proactive engagement strategy. The more people who know about you, the better and by networking online you have the opportunity to not only connect locally but globally!

Local Networking Events

Now we’re moving to the real life side of things because local networking events are another great way to get your business seen! You need to look at these events beyond just pitching the people who are coming too. Again, that relationship thing! Local networking groups can be a great way to become more involved and visible in your community. Plus, the key here is the people you meet may not need your services now (or even ever) buttt you don’t know who they know. You know that time, when your friend was working on something and in casual conversation they asked if you had recommendations for something or knew someone who could help with that? Well, those simple conversations spark more new business leads than you’d think. It’s definitely not usually a short-term strategy but you’d be surprised how just attending an event or two can really benefit your business in the long-haul.

Press Opportunities

Another great way to get your name out there? Press coverage! We also have a blog post on this topic too (we write about a lot of things if you couldn’t tell already 😂) Here’s the deal though, getting quoted in an industry related press feature, doing a podcast interview or having a guest post published is another great way to get your name out there and boost your credibility. Plus, by securing these kinds of opportunities you’re also tapping into brand new audiences.

Nailing Your Pitch

So we’ve talked about getting in front of people online and meeting in-person to build relationships but what about when you want to pitch someone you have nooo prior connection to? Oh yes, cold-pitching. This used to scare the crap out of me (and still does sometimes) but it’s a strategy that can really work. There’s definitely a method to the madness though and if you’re going to do it, do it right! You can read tons on this topic and take a bunch of different courses but here are my thoughts — It’s all about being thoughtful, specific and keeping it short!

Be Thoughtful

Don’t just copy and paste the same pitch, send it to 50 potential clients and expect your inbox to fill up… If you really want to make a connection with someone then you need to write personalized and custom pitches. Sure, you can have a base template so you don’t have to start from scratch every time but in our experience, it’s the pitches that we really cater to their businesses that actually get responses. It’s not hard to understand why too! Building relationships… ding, ding, ding! I see a pattern here. If you’re setting up a first date you don’t ask them to marry you right away… so work on introducing yourself and offering a little more insight on how you could maybe help instead of just going for the hard-sale.

Be Specific

Sure, you may be able to help their business with everything under the sun but is there something specific that you think could benefit them the most? Tell them! Now I get it, sometimes you need to be a little careful on how you word things. No one wants to feel like they’re being told how much their stuff sucks, but if they aren’t posting consistently, maybe you could recommend your content calendar services. Do they have a great following but could benefit from influencers getting their hands on the product? Recommend a micro-influencer campaign! Maybe their photos aren’t as great of quality as they could be. Boom, you could offer photo styling. When you get specific, you open the door by letting them know you really looked into their accounts, thought about it and genuinely think you could help.

Keep it Short

Unlike this blog post, keep your pitches short! Nobody wants to read a novel sales pitch and one of the reasons you may be pitching them in the first place is they don’t have the time to do everything. So don’t drown them in a longggg pitch. Let them know who you are, how you found them, how you think you could help them and close it with a call-to-action.

Make it Easy for Potential Clients to get More Info on What you do

Okay, we’re moving and grooving! This may sound like a no-brainer, but an easy way to get better qualified leads is to make it easy for potential clients to get more info about what you do. Not only that, but also actually make it easy to contact you! Scavenger hunts can be fun, but not when it comes to figuring out if someone you want to hire is a good fit! You don’t have to include everythingggg but it’s a good idea to list out the different types of services you offer right on your website (plus it’s great for your SEO). This is also really important when it comes to allll of the points above we talked about because the goal is to get people to your website to see what you’re about and hopefully set up a call or book you. So make sure they can actually find that info easily when they get there.

We’re also big fans of actually putting your pricing on your website (at least your base pricing). Sure, maybe you do custom quotes and you can say that as well but doing so will free up your time from replying to leads that aren’t a good fit. For example, you know the social media industry is a hot market to work in so pricing is alllll over the place. So if your packages start at $1k/month but your potential lead doesn’t want to spend more than $250/month then you’re probably out of their budget right now anyways. So by listing your prices you’re saving yourself from answering 10 emails from people who you’re not a great fit for right now. Which I know a lot of people stress out about pricing in general, so if that’s you, you’ll def want to check out our blog on why your competitor’s prices shouldn’t freak you out too. Guess what else, by providing more info on your website you’ll have less of the same questions coming through that you have to answer. Andddd less time spent on email frees you up for more time networking or working on other things.

Have your Processes in Check

Yes, this step comes once you’ve actually signed a new client but your customer experience can also play into signing future business too! How so? It’s all in making the process as easy and smooth for your clients as possible right from the beginning. By being organized and having a system set up, you’ll assure your new client they are in capable hands. This is important for a few reasons.:

  1. You want to start the relationship on a positive note and making that process as easy as possible, especially during onboarding, will score you major bonus points.

  2. I’m sure you’ve heard stats about how it’s much harder to seek out new business than keep the clients you have and your time starts now! You’ve sold your new client on the goods and now it’s your turn to make some magic happen! By taking great care of your clients you’ll have a better chance of them renewing your agreement or repeat business down the line.

  3. Client referral business can end up being HUGE in your business! In fact, last year alone over 40% of our business was repeat or based on referral. So if you kick butt for this client, they could potentially refer you 3 more clients in the future. It’s all a snowball effect and when you treat your clients well and do good work, it will be more likely that this will happen.

So what does this entail? We’re talking about having a step-by-step thought out process that you do for clients from first inquiry to signing with you and you taking over their social media. Will these systems change over time? Probably, ours sure has, but it will make your life wayyyy easier than winging it. This can include having starting templates for:

  • Proposals: Yes, you will be customizing these for each client but for the components that stay the same, like the types of services you offer having a template is going to speed up the initial process tremendously. We provide pretty thorough proposals that are custom designed, but having templates allows us to send them to our leads much faster.

  • Agreements/Invoices: Build out templates for your invoices so you can easily plug in your client’s info and make that process super fast and easy.

  • Workflows on Project Management Software: If you repeatedly do the same steps for all of your social media projects then saving your workflows will save a ton of time. We’re big fans of Asana, and have templates built out for all of our services.

  • Social Media Questionnaires: One of our first steps for clients once they sign with us is completing a social media questionnaire. This gives us further info on what they’re looking for and other key details that will be integrated into their strategy. Having a base template allows us to send them right after clients sign their agreements which allows us to jump into work faster. Which btw, you can download the one we use fo’ free over here or at the bottom of this post.

  • Social Media Strategies: Last but definitely not least. Having a social media strategy template will also save you a ton of time! Yes, you’ll have to do research for every client and fill each of those sections in accordingly but by having the sections it will be way easier to dive right in. Which, you can also get your hands on the base strategy we use too!

As you’ve read from this post, there are a TON of different ways to book social media clients and seal the deal on leads you have. The key is to get out there and take action! Don’t just sit around hoping people will find you. Instead, stack the deck in your favor and get to work!

P.S. Exciting news! We launched the free #GoingBold Facebook Group and would love for you to join us! Come on over!

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Why You Don't Need to Stress Over Mailchimp's New Audience Policy

Bold & Pop : Why You Don't Need to Stress Over Mailchimp's New Audience Policy

Did you have a moment of panic when Mailchimp announced their new audience policy? We did too. Especially when we read that our audience will now include all of the contacts you can market to regardless of their email opt-in/subscriber status… including unsubscribers. We had a moment like HUH? Isn’t that illegal? What about GDPR?

And then we read, “These new channels allow you to leverage your entire audience, so you can encourage new engagement with your brand.” To which we really had a moment like THAT IS VERY ILLEGAL.

Well we figured one of the largest email marketing companies wasn’t doing things that are illegal so we wanted to dig in to see what their new audience definition is reallyyyy all about and now we’re sharing what we found with you.

Good News: Mailchimp isn’t actually doing anything sketchy.

Bad News: They now considering everyone, including unsubscribers, to be in your audience which means once you hit 2k audience members, you’re no longer in the free plan.

While Mailchimp’s email made it sound like they were giving us the opportunity to re-engage with unsubcribers and inactive subscribers, the re-engagement is only for inactive users. You’ll only be able to re-engage with unsubscribers if they re-subscribe to your list. So basically everything stays the status quo other than the structure of their plans.

But with the change in audience definition gives you a good opportunity to make the most of your email list… even further than you already do! Do you know how many on your list are inactive? Do you know where they’re coming from? Are you making the most of your analytics?

The biggest piece to you can capitalize on is your inactive audience and now Mailchimp is making it easier than ever to re-engage with those users on each of your lists.

First, you need to make sure you segment your inactive users which is SUPER easy to do. To find them, follow these steps:

  1. Login and go to the Audience tab.

  2. If you have more than one audience/list, make sure you choose the one you want to segment.

  3. Click Contacts and then New Segment.

  4. Make sure it says Contacts match “all” of the following conditions and then choose “Campaign Activity”, “did not open” and then choose the duration that best fits your needs (this will depend on how often you send campaigns).

  5. Click Preview Segment and then Save.

Now that you have your list segmented, what do you do with that segment??? You want to re-engage them and this means you need to send an email specifically for this segment that will really grab their attention.

Have you ever received an email that says something like “We’ve missed you…” and they give you a special offer? That’s them re-engaging with you!

Luckily, Mailchimp has some built-in tools and ideas to help your with re-engagement including:

  • Automation: With Mailchimp, you can easily sent up a sequence of automated emails to help re-engage your inactive audience. The best part of this is you can set post-send actions to automatically unsubscribe people from your list or move them to a different group once the automated sequence is done. This way you can remove inactive people from your list or have them go into another group for future re-engagement.

  • Polls & Surveys: This is a great way to collect information on what your inactive subscribers are interested in so you can use that for future targeted campaigns. This is a great option for service based businesses!

  • Coupons/Promo Codes: If you’re a product-based business, this is a great way to re-engage and potentially spark a new sale. You might want to highlight a few products that have been added to the site since they last visited your site as well.

  • Product Recommendations: You can actually connect your store to Mailchimp so Mailchimp can collect data on your subscribers’ purchase behavior. This content block will actually pull unique product recommendations based off that date for each of your subscribers. This way you can send an enticing campaign customized to your audience members!

So no need to stress over the new changes! The only bummer is that unsubscribers now count towards your audience total so you’ll outgrow the free plan faster but you don’t have to worry about making sure you’re following the law. Mailchimp still has your back!

P.S. Exciting news! We launched the free #GoingBold Facebook Group and would love for you to join us! Come on over!

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3 Tips to Help you Crush your First (or Next) Public Speaking Gig

Bold & Pop : 3 Tips to Help you Crush your First (or Next) Public Speaking Gig

For the last two years, one of my yearly goals has been to try 5 new things or say yes to things that scare the crap out of me. So when I got invited to speak to a group of 100 wedding and event planning professionals in Seattle… I knew it definitely fit the bill! At first I was like OMG what an amazing opportunity to meet fellow biz owners and then a few seconds later I was like umm wait… how many people?! Umm that’s approximately 70 more people than I’ve ever spoke in front of and umm when was the last time I did a presentation like this.. oh college?!  Cue the feelings of self-doubt and wondering if I could actually pull it off. There is a reason that public speaking is one of the top fears of people… it’s scary to put yourself out there. Which is why after about 15 minutes of freaking out, I replied to the email with a big ol’ COUNT ME IN!

We all know those quotes about how growth is what happens when you push yourself out of your comfort zone and all of that jazz, right? Let’s be honest, while deep down we all know that. It’s a heck of a lot easier to repin those quotes on Pinterest than to actually live it. Which is exactly why I started making that yearly goal because it holds me accountable to say YES to opportunities like this that if I sat on for a few hours I may try and talk myself out of them. Here’s the thing too, if you don’t say yes to opportunities like this then you could miss out on something that you may end up being really passionate about. Plus, we have BIG goals at Bold & Pop sooo maybe it’s 100 people today… but maybe even 500 or more in the future! So now I’ve given you a little background on how this introverted leaning biz owner talked herself into saying yes to this opp, let’s talk about the prep that actually worked for me!

Do Some Research

When I decide to do something I go a little crazy and go all in on learning as much about it as I can. It may be a little excessive at times but… 🤷‍♀️So I started reading different articles and blog posts with tips for public speaking as well as creating presentations with impact. While this was my first big solo speaking gig… I should note, that I do have some speaking and media experience. I’ve been interviewed by top-tier media outlets including on air segments, spoke on panels, given client presentations and taught social media material before but this was a bit different so I dove right into specific tips on presentations. Two of the resources I liked the best were a webinar from Jess Ekstrom who is a motivational speaker. Her webinar was giving a pitch for her course, but it did give me a nice little boost that we allll have great material to share and some of the basics about speaking.

Then the resource that was the most helpful was the book, TED Talks : The Official TED Guide to Public Speaking. It may have over prepared me for my specific opportunity, but it was just a wealth of information. We’re all familiar with TED talks and the impact they have right? So what better resource to learn from! There was so much great information and a lot of detail about different ways to give presentations and carving out the method that works best for you. 

Put Together Your Presentation Early

Naturally this is the next step! When it comes to presentations I’ve always been a little bit of a nervous nelly. Hence, why this was a big deal for me! If you’re in a similar boat I recommend putting your presentation and plan together earlier rather than later. That way, you’ll have adequate time to prepare and honestly, just having a game plan for the big presentation relieved a lot of stress and reminded me, umm hiii Anna, you know your ish girl! Depending on your gig, the structure will probably be different. For mine, I was essentially teaching a class so having a powerpoint presentation was part of the plan and I wanted to make sure I had enough to guide my talk without writing a novel on each slide.

I had a pretty big chunk of time to prepare, nearly two months, so I was really able to space things out. I started by strictly just getting my outline done about a month and a half out just to nail down the material I’d be covering. Then about a month out I started putting together my first draft of my presentation (there were a lot of variations)! My rec is to put your ideas to paper as soon as you can and know you’re going to make edits along the way.

Practice, Practice, Practice

Onto the biggestttt part of the prep process, practicing! At the beginning I just started by running through my slides and seeing where there were gaps or where the flow needed to be revised. Cue adjusting the slides 10 million times 🙈haha, ok that’s a bit dramatic but after a few times you’ll notice what you want to adjust. Here are some other tips when it comes to practicing.

  1. Run through your presentation 10-15 times prior to giving it. Okay, I totally made this number up and since I legit looked this question up, I can tell you everyone has a different suggestion. Some people won’t need to do it that much (and others may want to do it more), totally up to you but that’s the range I gave myself to hit. My presentation was in the 35-45 min range so it was definitely a chunk of time but it really helped me feel confident. I gave the points a little different every time I ran through it but it just helped me get really comfortable with the material that by the time I gave the presentation I really had my talking points down.

  2. Record yourself! This is something that really helped me! I actually just flipped the video on my phone on and just recorded the audio although you could totally do the video too. What I did was record one of my sessions each day the week leading up to the presentation. Then, I when I went on my afternoon walks after work (gotta get those steps in after sitting all day!) I listened back to myself like I would a podcast. It felt a little weird to do at first, but you pick up on so many more things about how you could explain something better or try to cut back on filler words.

  3. Practice in front of someone. Ok so I actually didn’t do this one but I’m glad I did. Funny enough, I thought I’d be more comfortable doing my presentation in front of people I didn’t know than those I did. I know.. it’s silly. This ended up being really helpful though. Even better if you have someone in your life who is unfamiliar with the content so you can ask them if there are any parts you could explain more thoroughly and if your material makes sense for a beginner on the subject.

Set Expectations and Work on your Mindset

Last but not least, I think getting in the right mindset is SO important. Mindset in general has been something I’ve been really focused on the last year but it was especially important in this case because hiii I was doing something I was really nervous about! So here’s a rundown of a few exercises and things I did. If you haven’t done mindset work before some of these may sound kind of weird, and when I learned about them in books I was like.. ummm yeah I don’t think I could do that, butttt after giving a few a shot they’ve helped so I decided to add them to my prep.

  1. Positive affirmations. If you tell yourself you’re awesome enough times, you’ll start to believe it! So in the weeks leading up to the event I wrote across the top and bottom margins of my planner that “I am an awesome speaker and was going to give a bomb ass presentation” because obvi that’s what awesome speakers tell themselves right?! Haha, maybe you’ll be more elegant with your phrasing but reading that every day helped me think of all of the things that were going to go right and not vice versa!

  2. Manifesting. Another thing I did was visualize and embrace the feelings I was going to have after I crushed my presentation. By focusing on that, I was able to push away any negative thoughts because I was so focused on crushingggg it!

  3. Set expectations. What are your goals for your presentation? Other than getting through it? Setting expectations can help you stay focused on the things that actually matter to you. For mine, I acknowledged that hey, this is my first big presentation.. it may not be perfect and I’m guilty of stumbling over my words sometimes but I decided that stuff didn’t matter to me as much. I decided my goals were to show up, bring serious value, and teach everyone there new strategies they could implement in their businesses that would made a real. And guess what, if I did all of that, chances are none of the attendees were going to notice too much if I made a few goofs here or there. There are a million things you could focus on for your presentation so find what means the most to you.

So there you have it! All of my pre-speaking gig advice to help you become the next Tony Robbins! Haha, ok maybe I wouldn’t go thatttt far, but then again you never know! And in case you’re wondering, my presentation went off without a hitch and even better than I thought it was going to! I bet yours is going to do the same too!

P.S. Exciting news! We launched the free #GoingBold Facebook Group and would love for you to join us! Come on over!

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