Last year we were so lucky to have the opportunity to redesign the website for the Harlem EatUp! food festival and we were equally as lucky this year to help them make some tweaks and get everything in tip top shape before the festival's fourth year operating!
While a huge chunk of this project was updating the site with this years events and participants, we also made some design adjustments to help make it a little more user-friendly and highlight their main events. Here are some of the adjustments we made this year:
Removed the colored overlay from banner images to give a more crisp, clean look
Integrated a new ticketing system that would be embedded into the website
Created a testimonial banner on the homepage using reviews from past attendees
Created a graphics grid on the homepage to highlight each event type with additional information on that event when a user hovers over the graphic
Created landing pages for both their Dine-In Series and The Stroll
Created a dropdown for the events in the navigation
Integrated an interactive map in conjunction with their founding sponsor, Citi
Here's a look at how it all turned out:
One of the main events during Harlem EatUp! is The Stroll. This actually has 3 sections and the Harlem EatUp! team wanted to make it very clear what was included in each section. Because of this, we created their landing page as an index to highlight the difference between each section.
We also created a different landing page for all of the events so visitors could easily see the events by date as well as the most important info like the chefs and pricing.
If users click on the category buttons on this page, they will then land on the landing page that we built for each of these particular events.
A few design and functionality changes and we had a whole new site for the Harlem EatUp! team! We really liked the improvements in usability. Festival attendees will now be able to more easily find tickets to the dinners they are interested in or information on The Stroll as well. And of course, it was a pleasure working with such an amazing team!